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   Roget’s II: The New Thesaurus, Third Edition.  1995.
 

promote
 
VERB:1. To cause to move forward or upward, as toward a goal: advance, forward, further. See FORWARD, HELP. 2. To make known vigorously the positive features of (a product): advertise, ballyhoo, build up, cry (up), popularize, publicize, talk up. Informal : pitch, plug. Slang : push. See KNOWLEDGE. 3. To help bring about: encourage, feed, foster. See HELP. 4. To increase or seek to increase the importance or reputation of by favorable publicity: ballyhoo, boost, build up, enhance, publicize, puff, talk up, tout. Informal : plug. Slang : hype. See KNOWLEDGE. 5. To raise in rank: advance, elevate, jump, raise, upgrade. See RISE.
 
 
Roget’s II: The New Thesaurus, Third Edition. Copyright © 1995 by Houghton Mifflin Company. Published by the Houghton Mifflin Company. All rights reserved.

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