Industry - Bryce
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University of Montana *
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499
Subject
Business
Date
May 6, 2024
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3
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Writing Outline: Industry
1
This outline is designed to help you outline information about your assigned company before you write the Analysis and Synthesis Reports (Reports 2-8). Answer the following questions, and then we will discuss the responses in class.
•
You do not need citations for the remaining Reports 2-9. These are notes, not full sentences.
•
You can find information about your assigned company in your HBSP Coursepack case (optional purchase), Wikipedia, the company webpage, financial websites, the Links provided in Moodle, or even AI websites.
•
Re-size these boxes as needed to fit your notes.
Use ChatGPT or find industry information for the footwear/shoe industry. Fill out the boxes below.
1. What are the different costs and sources of revenues in the footwear industry? (AI prompt: What are the key drivers of costs and revenues in the footwear industry?)
2. What stage is the footwear industry currently in? (AI prompt: What industry life cycle stage is the footwear industry in?)
Drivers of Cost:
-
Material Costs: Cost of raw materials; fluctuations in price affect profit
-
Labor Costs: Cost of labor, especially where footwear manufacturing is labor-intensive
Key Drivers of Revenue:
-
Consumer Trends and Preferences: Understanding and adapting to consumer fashion trends
-
E-Commerce Growth: Companies leveraging online may reach more customers
NO COMPETITOR NOTES NEEDED – These responses are the same for all competitors in the industry.
The footwear industry is generally considered to be in the maturity stage of its life cycle. In this stage, the industry experiences stable growth with intense competition, and companies focus on efficiency, cost control, and differentiation through branding and innovation. While market saturation may lead to slower overall growth rates, specific segments or niches within the industry, such as athletic footwear or sustainable options, may still exhibit characteristics of growth.
NO COMPETITOR NOTES NEEDED – These responses are the same for all competitors in the industry.
Writing Outline: Industry
2
3. How does this stage impact strategic decisions? (AI prompt: Run an industry life cycle analysis for Crocs/Nike?)
4. SYNTHESIS: Does the industry stage serve to be an opportunity or threat for the companies operating in the footwear industry?
This should be explained as an opportunity or threat based on the most impact on revenues and/or costs. (AI Prompt: Is the industry stage of the footwear industry an opportunity or threat?)
Crocs:
Crocs, known for its distinctive casual footwear, has experienced a unique trajectory. In the mid-
2000s, the brand saw rapid growth and popularity, reaching a peak in the growth stage. However, it also faced challenges and criticisms, and by the late 2000s, sales slowed, indicating a potential move toward maturity. The company has since focused on diversifying its product line, introducing new designs, and expanding its market presence. NO COMPETITOR NOTES NEEDED – These responses are the same for all competitors in the industry.
The footwear industry's current stage offers both opportunities and threats. While the mature stage heightens competition and profit margin pressures, it concurrently provides avenues for innovation and differentiation through new materials and sustainable practices. Global expansion, particularly in untapped markets and leveraging e-commerce growth, remains promising. However, challenges such as potential price wars and evolving consumer preferences underscore the need for market awareness. Regulatory complexities, particularly in sustainability and labor practices, add further considerations. Success in this dynamic sector requires a proactive approach, combining continuous innovation, strategic partnerships, effective marketing, and a keen understanding of customer preferences and sustainability trends.
NO COMPETITOR NOTES NEEDED.
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Related Questions
Assignment Guidelines for CW:
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Structure
Appropriate coversheet (as attached in your assessment section )
Title Page
Contents Page
Introduction (1000 words)
In this section you must introduce your reader to Coca Cola for auditing, highlighting some of significant changes in external environment for businesses / a particular industry over the last 5 years and explaining why this company needs Organizational Behaviour audit.
Discussion should be organised under appropriate headings (2500 words)
You have to provide a detailed examination of 4 OB areas ideally from both mainstream (managerial / functionalist / employer) and critical (social science / human relations / employee) perspective applying relevant theories and concepts. Then briefly analyse the main OB problems identified and their impact on organisational climate and employee well-being in future if actions are not taken…
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Which of the following would be distributed to public officials, financial analysts, special-interest groups and influential decision-makers?
Select one:
a. Position paper
b. By-liner
c. News release
d. Brochure
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A. Selection of any existing FOREIGN OR MULTI NATIONAL company,
B. Discuss the company profile and describe the industry process of
the business
the company
C. Discuss and illustrate the TOTAL QUALITY Management process of
D. Introduce/Suggest potential changes for improvements of processes
E. Present and Explain possible outcomes, positive or negative, after
changes have
been introduced.
IMPLEMENTATION (ACTION PLAN) (tabular format)
1. RECOMMENDATION
2. COURSE OF ACTION / PROCEDURE OF IMPLEMENTATION
3. DEPARTMENT/ PERSONS INVOLVED |
4. TIME FRAME (ESTIMATED LENGTH OF TIME FOR THE IMPLEMENTATION)
5. EXPECTED OUTCOMES
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Select one:
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