TemplateFile-ABP3-ChangeThisToYourFullName.docx

Applied Business Project 3 – Website Development You MUST use the template file posted on D2L for your report You must download the original template file posted on D2L and add your answers to this ABP-3 report template. If you create your own report file, there will be a 5-point deduction! You MUST Submit your ABP-3 report as a PDF-formatted file If you do not submit report as a PDF document, there will be a 10-point deduction! Name: Ford, Lauryn (Laurynford@arizona.edu) Project: ABP-3 Website Development Task 1: Website hosting and Design Methodology 1.1. The website development tool used to develop your website Adobe Dreamweaver 1.2. What computing platform you used to develop your website MacBook Pro 1.3. A screenshot image of the ABP3 project folder MIS 111 – ABP-3 - Spring 2023 Page 1 of 12

Applied Business Project 3 – Website Development Task 2: Web-based Marketing Strategy 2.1. Product and adword (word or phrase) Laptop electronics 2.2. AdWord selection criteria discussion I think that the adword that I chose to use will be effective in informing customers about the products that my company has when it is entered in the search engine is because it shows that Best Buy has a large selection of electronics and that the company is highly trusted and that many people have used it to purchase their electronics. Also once customers click on the site they can see all of the products that Best Buy offers. 2.3. Assessment of the effectiveness of your proposed AdWord I think that the adword used was effective. It resulted in raw sites that focus on electronic the first being a competitor but a very good company when it comes to electronic appliances, amazon. But following amazon was Best Buy. This shows that the adword that I used was very relevant to my company and what they sell 2.4. Screenshot of the top organic search result reported by Google for your AdWord MIS 111 – ABP-3 - Spring 2023 Page 2 of 12

Applied Business Project 3 – Website Development Task 3: Universal Design and Accessibility 3.1. “Language Missing” Analysis 3.1(a) <Insert the corrected code for the HTML statement here> https://www.washington.edu/accesscomputing/AU/before.html https://www.washington.edu/accesscomputing/AU/after.<htmllang=”en” 3.1(b) <insert your discussion of the POUR language analysis> I think that by adding the “lang” attribute would improve the understandability of the website because so many people in the country don’t speak English. So this being added to the website people can know and understand what language it is. 3.2. “Missing Alternate Text” Analysis 3.3(a) <Insert the corrected code for the IMG statement here> <img src=" images/carousel/slide1.jpg " > <img src=" images/carousel/slide1.jpg.alt”school building " > 3.3(b) <insert your discussion of the POUR alternate text analysis> MIS 111 – ABP-3 - Spring 2023 Page 3 of 12

Applied Business Project 3 – Website Development I think that my proposed change would improve the perceivability of the website because computer systems that don’t show pictures well or when looking at the code or link you can still understand what the picture is. Task 4: Insert images of each major section of your Website 4.1 Image for Header (Row 1) MIS 111 – ABP-3 - Spring 2023 Page 4 of 12

Applied Business Project 3 – Website Development 4.2 Image for Corporate Governance (rows 2 - 4) 4.3 Image for Corporate ESG Analysis (rows 5 – 7) MIS 111 – ABP-3 - Spring 2023 Page 5 of 12

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