discussion 3 q3 mark 6310

dentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

Develop a response using the following to guide you:     Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

Beans and Leaves, a coffee shop , would like to open an outlet.The management would like to have some guidance on creating a marketing plan for the new outlet. Based on the qualitiative survey created (see picture), how can the questions in the initial draft of the survey questionnaire be improved ?

3)  Your new employer has asked you, as a new marketing graduate, to develop a group of potential customers who respond in a similar way to a given set of marketing efforts. You have been asked to develop a(n) ________. A) target market B) market segment C) market D) market strategy

c) Critically assess the scope for expanding the type of research as a means of learning more about buyer behavior.

Develop a questionnaire designed to measureconsumer satisfaction of a clothing purchase of $100or more. Include in your questionnaire items thatmeasure the product’s instrumental, symbolic, andaffective dimensions of performance, as well as whatthe consumer wanted on these dimensions. Theninterview several consumers to obtain informationon actual performance, expected performance,and satisfaction. Using this information, determineif consumers received what they expected (i.e.,evaluation of performance) and relate any differenceto consumer expressions of satisfaction. What arethe marketing implications of your results?

c. Marketing intelligence and marketing research are used by marketers to make informed decisions. Explain the difference between both concepts?

What are the potential pitfalls of implementing the compareTo method incorrectly?

An ice cream company wants to learn more about its customers, their ice cream preference, and their ice cream purchasing habits. They have created a survey and it is...not good. The survey contains the following types of ineffective survey questions:  A vague questionnaire item A double-barreled question, and A subjective question In your initial post, please provide an example of how the ineffective ice cream survey questions might be constructed. Include one vague question, one double-barreled question, and one subjective question. And remember...it needs to focus on the ice cream preferences and purchasing habits of the customers.  Your discussion post will only contain the 3 questions. Do not explain why they are ineffective! Just type out your questions and submit them.

How do you create a survey (primary data)? How do you draft a 1-page sample survey, with the survey should focus on whether the company has the right target market for Kibbles and Bits dog food?  What kind of closed questions regarding the perceived market opportunity (e.g., is it worth the while?)? Or, open or closed questions on how to design a product to ensure its appeal to your target market (e.g., what should it do or look like to make it work?)? What are least 3 qualitative and 3 quantitative questions?

1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?

Q6a) Why are more and more firms using non-financial control measures in addition tothe traditional financial-based measures? What are some of the more commonlyused non-financial measures in assessing marketing performance? b) You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? c) The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each(d) Stouffer’s foods holds a commanding share of the…

What are the buying behaviors of the target customers inside the premises of the competitors? (buying skincare products)

What are the characteristics (e.g., age, income, education) of the target market customers for the following products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.

Instruction: , give at least one (1) advantage and one (1) disadvantageof each appraisal method mentioned below. Explain why it is advantageous or disadvantageous for anorganization to use.   1. Grading method 2. Checklist method 3. Field review Method 4.Graphic Scale method 5.Force choice method 6. behaviorally anchored rating scales 7.360 degree performance appraisal

A product manager suggests development of a new interactive game for the i-phone 12. What type of qualitative research would you suggest in the following situations?

So i apologize for not specifiying which of the four I want done on the question below. In my last response from whoever ansewrs these he made it pretty clear to do that and I didn't know. Im relativley new to this so wont happen again. For the quesiton below please ansewr 3 and 4. Thanks a lot.  Question Country Financial, a financial services company, uses surveys of adults age 18 and older to determine if personal financial fitness is changing over time (USA Today, April 4, 2012). In February 2012, a sample of 1000 adults showed 410 indicating that their financial security was more than fair. In February 2010, a sample of 900 adults showed 315 indicating that their financial security was more than fair. State the hypotheses that can be used to test for a significant difference between the population proportions for the two years. What is the sample proportion indicating that their financial security was more than fair in 2012? In 2010? Conduct the hypothesis test and compute the…

A. Creative Illustration – using your own experience, creatively illustrate the steps involved in consumer decision process.

In marketing, a strategy is: Select one: a. E-Marketing strategy O b. A set of ideas that outline how a product or brand will achieve its objectives C. Budget Planing O d. Evaluation plan

Elaborate how would each of the above factors enhance usefulness of Information to managers in making decision in innovative (a) problem solving ; (b) New product creation, leading to new market development .

Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…

Where does the Gen Z demographic tend to make purchases, physical stores,online, or both?2. Do they perform any pre-purchase research? If yes, how do they conduct theirresearch.3. Is the Gen Z consumer interested in a personalized brand experience or justlooking for the lowest price?4. Does the Gen Z consumer appreciate purchasing choices?5. Does the Gen Z consumer have high expectations when making a purchase?Does the completion of the sale depend on the expectations being met?

1.You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information.

What are the differences between primary data, secondary data, and marketing intelligence? ** Answer this question with only 1 reference.