Chapter 3 EQs - Digital Marketing

CIN 603 QUIZ ANSWER QUESTION 1 AND QUESTION 2 1. Electronic commerce is the buying and selling of item via a website, without the use of a payment engine?   Select one: True False   2. Web 2.0 is ?   a. generation of the web that incorporates machine learning     b. generation of the web that incorporates AI     c. a generation of the web that will enable people to collaborate, interact, and share information more dynamically   d. generation of the web that allows business to make use of fuzzy logic and automation process to increase the level of productivity within the organization.

Email Marketing assignment questions I need help with...Provide Excel chart for work if possible    Assume you will rent a list of external email addresses that match the target market for your website topic and product. You will rent 2,000 names at $.20 per name. You will send an email to all 2,000 names. How much will it cost to email all 2,000 names? (Product price is $29.99)      2.  Assume your Open rate is 50%, the Click rate is 20%, the Purchase rate is 5% and the cost of goods is 50%            of the selling price. Did you make a profit on this effort? Show your work at each step.          (Product price is $29.99)

URL: https://finance.yahoo.com/news/colgate-launches-groundbreaking-recyclable-toothpaste-140000423.html Explain how the article relates to the concepts/frameworks covered in Marketing? Describe what went well and what did not with the company’s marketing? Acting as a consultant for the company in the article, what would you recommend they do differently with their marketing to achieve better results?

https://centralaz.edu/current-students/student-support/library/library-resources/#off-campus-library-database-instructions 500 word, essay writeup  A summary of the contents - chapter by chapter or units The authors main message of this book Addition details or about two or three subject or items you found interesting What you learned from reading these contents - new ideas Would you recommend this reading and what you liked or didn't like about it

A major beverage maker hired you as a consultant. Include actions to increase the company's internet presence in your marketing strategy. Test websites thoroughly before releasing them.

Preamble Frameline has three main business lines Agro Inputs Services Crop marketing/Commodity Trading Corporate Services(B2B)/Supply Chain Intelligent Services (Mergdata) As a Communications and PR Associate, you will work closely with your line manager on the development and execution of Frameline’s communications, marketing and PR strategy. You are responsible for effectively promoting the business and mission of Frameline both internally and externally As part of the company’s Editorial, Content marketing & Brand Creative Team, you will be working synergistically with the Digital and Creative Content Associates to promote the company’s products and brand through media planning, content development, communications tools, brand positioning, reputation management and handling media enquiries and by extension, social media engagement   Questions The quarterly planning session has started and the Director of MarketLine & Communications, who you report to, has requested you to…

E-commerce Marketing Manager: What would be a strategy for orienting, training and developing (i.e. continuing education/training) new employees in this job. This should include a new hire orientation as well as job/department specific training and development considerations. How will you evaluate the success of your training and developmentplans, including both quantitative and qualitative measures.

Walmart Gets Serious about E-Commerce (pages 56-57) As the world’s largest retailer, Walmart has built thousands of brick-and-mortar stores in the United States, Mexico, and elsewhere. Although a success story when it comes to traditional retail locations, Walmart has struggled with its e-commerce efforts, with recent online sales accounting for about 3 percent of the company’s $300 billion in annual sales. The company has tried several different e-commerce strategies in the past, but none of them was an overwhelming success. Some company insiders objected to the pricing strategy used for online purchases; they were fearful that Walmart’s lower prices online would take customers (and sales) away from the retail locations. Doug McMillon, Walmart’s CEO since 2014, believed a significant change was needed in the company’s e-commerce business, and he recently made changes in a big way. Over the past two years, Walmart spent billions to acquire several online companies to expand its…

Question 1 : Why do you choose Digital Marketing as your major? (At least 3 reasons)  Using critical thinking to discuss reasonably

Q: Managing promises made with customer is quite challenging task in the age of media proliferation but still many perceive it as an opportunity. Discuss how would you adopt principles of integrated marketing communications to manage promises in any specific service industry of your choice?

Company Name: Audi According to the previous questions, if you are having your own business PHYSICALLY and you would like to shift to E-MARKETING, explain how you will be applying the digital and social media marketing by illustrating and identifying the major TRENDS and FORCES that changing the marketing landscape with giving examples.

question 4 How should the e-business scope evolve?

Business and Marketing Promotion Study Questions 1 ________ is to cost as promotion is to communication a Product b Convenience c Place d Price e None of the above 2 Internal marketing refers to marketing domestically a True b False 3 Which of the following is an example of external marketing? a Staff meetings b Employee handbooks c Television advertising d Intranet communication e Communications to company staff 4 Another term for the marketing mix is the 4 Ps a True b False 5 STP refers to: a Selling, Telling, Promoting b Segmentation, Training, Positioning c Selling, Targeting, Positioning d Segmentation, Targeting, Positioning e Segmentation, Targeting, Pricing 6 Types of environmental considerations are social, legal, economic, technological, demographic and religious a True b False 7 Focus groups are a form of primary research a True b False 8 The first step in conducting marketing research is ­­____________ a Determine the…

How To Build A Menswear Brand – An Interview With Owen & Fred Owen & Fred was a company founded by Mike Arnot after he realised that high-quality yet affordable American-made men’s accessories were not available in the market. So, what? Make your own. Mike then went on to create an e-commerce business that curates great products and help others like him do the same. What They Did To SucceedRepeat orders make up 35% of Owen & Fred’s revenue. In their industry, that’s incredible. Almost unbelievable. That’s because of Owen & Fred values and prizes their customers. They made their products, their marketing campaigns and the entire customer experience amazing. They even received a compliment from one of their customers: “never purchased from a company that actually delivered a product that amazing.” Key TakeawayEven if you’re an e-commerce store that does drop-shipping or product curation, you still have to ensure that your product(s) is amazing. An amazing product makes…

Background of Airbnb company - provide a brief summary of the new/improved E-Businessinitiative/the product or service/the organisation (300 words)

6. How do we communicate in a meaningful way with a customer who, for cultural reasons, is outside of our comfort zone? What are our relevant ethical responsibilities in this regard? To support your position, cite specific sections of the NASW Code of Ethics as well as at least one academic piece?

PART 2: SHORT ANSWER QUESTIONS                                                    Question 1                                                                                                             Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position.   In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.   Question 2                                                                                                                  20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility.  In 2002, they introduced the Book called “The Fall of…

The Opportunities and Challenges of Digital and E-Marketing Question Content Area INTRODUCTION: Are you on Facebook, Instagram, and Snapchat? Do you read online reviews of products and check for reviews of restaurants? You probably see the great marketing opportunities that exist online. What are your ideas about internet shopping and what are the pitfalls to avoid?   Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).     Strongly Disagree Disagree Agree Strongly Agree Question         1. The internet provides opportunities for marketers to form interactive relationships with customers.         2. As digital communication technologies advance, they can target markets…

Social media "analytics" analytics measures impact by looking at numbers. How important are the numbers? Lots of likes, followers, and shrares do not automatically indicate success. Marketers help clients define "key performance indicators" (KPI) to plan, implement, and evaluate marketing strategies. Knowing what to measure is important. Most companies pay for social media marketing activities, so the results matter. List some social media measurements you would recommend to promote the following: * a food truck/popup restaurant? * a men's grooming products company? * a college/university? * a pet supply company? * a place of worship?

Multiple choice: 1. You own a business. Your business is engaged in buying goods at a wholesale price and reselling them at retail prices on Facebook. Your business is a A. service business B. manufacturing business C. merchandising business. D. monkey business 2. Decreases the proprietorship A. Additional investment B. Service income C. Rent expense D. Initial investment

0% plagiarism please write it own your own words. Question: What is the product line of Oman cement company? For the private sector: list complete range of products/ services of the organization. For the public sector: list the specialty of the organization (who does it serve and how).

Chapter: Focus on Technology: Tracking Customers (Marketing) Q. According to Nielsen, more than 50 percent of mobile phone consumers own smartphones. Many of them use free Wi-Fi when available for faster connections and to reduce data usage charges. But even when they don’t log on to Wi-Fi, the device continues to search, giving information on users’ locations. By using the signals emitted by shoppers’ smartphones, retailers can keep tabs on shoppers, knowing where they are and what they are searching for on their phones’ browsers. Retailers can learn on which aisles shoppers are most likely to check online prices at retailers such as Amazon.com and can send an alert to a sales representative. “Heat mapping” identifies traffic patterns and locations attracting the greatest number of shoppers checking the Internet. This gives retailers an idea of the products most vulnerable to “showrooming”—the practice of shoppersvisiting stores to learn about and try products and later purchasing…