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Humber College *

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Course

MKTG 207

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Marketing

Date

Jan 9, 2024

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pptx

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13

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GROUP 5 Lettuce Entertain You Enterprise (B): Doing Right by Do-Rite Donuts Komalpreet Kaur (N01600016) Abuzer Nasir (N01539758) Devendra Singh ( N01590366) Vanita Saini (N01582306) Vishanka Kaur Mahar Singh (N01597341)
BURNING HOUSE Dear classmates, Lettuce Entertain You Enterprises depends on the choice made today. Should we make more investments in the intriguing idea of Do- Rite Donuts? By passing on this chance, you run the danger of losing out on a substantial portion of the doughnut industry, which is expanding due to consumer spending and coffee habits. While Do-Rite prospers in Chicago, expansion and franchising are strategic factors that must be taken into account as the company grows. Do-Rite's analytics reveal both obstacles and successes in the face of severe competition and changing markets. Now, choices shape our position in the specialty doughnut market, affecting both revenue and reputation. Inaction runs the danger of losing market presence and growth. Let's navigate the possibilities and maintain Lettuce Entertain You's dominance in the restaurant sector with the help of financial foresight and sector knowledge. Whether Do-Rite succeeds nationwide or stays local depends on the decision we make today.
BACKGROUND Lettuce Entertain You Enterprise, a prominent Chicago-based restaurant chain founded in 1971, is an example to both managerial skill and culinary quality. The company's rise to its present position, which is supported by a blend of precise financial management, imaginative planning, and shrewd investment, maintains 130 locations housing 63 creative concepts and employing a devoted staff of over 8,000. LEYE was established by Richard Melman and Jerry A. Orzoff, has grown into the country's premier independent restaurant organisation. LEYE has a notable presence in the Chicago region with around 67 outlets, and its effect is far-reaching. LEYE's revolutionary spirit has no borders, spreading from Chicago to thriving cities like Phoenix, Los Angeles, Minneapolis, Maryland, Las Vegas, Virginia, and Washington, D.C. Their culinary efforts, which range from fast-casual to Michelin-starred fine dining, demonstrate a persistent dedication to innovation. In 2018, their income exceeded $600 million. LEYE is still reshaping the eating scene with expectation and innovation.
DIFFERENT RECOMMENDATIONS INITIATIVES FOR SUSTAINABILITY TECHNOLOGICAL TRANSFORMATION
QUALIFYING RECOMMENDATIONS Initiatives for Sustainability : Increase the use of environmentally beneficial techniques including using local foods, cutting down on food waste, and avoiding single-use plastics. To reach environmentally sensitive customers, highlight these projects. Technological Transformation: Make an investment in a user-friendly mobile application for online bookings and ordering to improve client convenience. Also, Implement a comprehensive loyalty programme to recognise recurring clients and collect insightful information for individualised marketing .
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