Essay A.1. Steak Sauce Case Analysis

In this paper I will compare my favorite restaurant, Olive Garden, to its most direct competition which in this case is Milestones Bar and Grill. These two restaurants are in competition because they target the same market and are located within one block of each other. Each restaurant is owned by one of top restaurant companies in North America. Olive Garden is owned by Darden Restaurants which also owns Red Lobster, Smokey Bones, Bahama Breeze, Longhorn Steakhouse, and Seasons 52. Cara Operations Ltd. is the owner of the Milestones chain as well as Montana's, Swiss Chalet, Coza, Kelsey's, and several others. Although there are several other restaurants within the same area as the two I have chosen, I

I would recommend a combination of two of the alternatives above. First, I would recommend that A.1. strengthen its relationships with its suppliers and distributors. Although A.1. would incur additional expenses in the form of legal fees and sales representative time, the benefits it could gain would be extremely useful in competing against Lawry’s. A.1. would ensure a high quality product, adequate shelf space, and principal display space. These would reinforce A.1. as the preferred steak sauce and provide additional brand awareness. Second, I would recommend that A.1. alter its advertising program for the upcoming year. With Lawry focusing on May, June, and July with its advertising program, A.1. needs to match it to maintain its current brand awareness. A.1. has been the number one brand of steak sauce people

Maker’s Mark, 679 F.3d at 422. Because the plaintiff’s (bourbon distiller) consumers are unaware of the connections between different brands of distilled spirits, and that some companies produce multiple types of distilled spirits, the court in Maker’s Mark, concluded that the house mark was not important. Id. In short, the court concluded that while the Maker’s Mark’s name might be on a product, it could just be sponsoring the product or have some association with it, therefore not diminishing the mark.

The Taco Bell Corporation, a unit of Yum Brands Inc., fell victim to a lawsuit on January 19, 2011, following a lawsuit filed by the Alabama firm, Beasley Allen (Roper, Samikkannu, & O’Rourke, 2011). Subsequent to receipt of the lawsuit, Taco Bell released full-page newspaper ads in local and national newspapers headlined, “Thank you for suing us” (Roper, Samikkannu, & O’Rourke, 2011). In addition, chief executive officer of Taco Bell, Greg Creed, called for a multi-million nationwide advertising campaign designed to combat the negative publicity arising from the lawsuit (Barclay, 2011).

The main purpose of our research was to conduct a SWOT analysis for Earl Anthony’s Dublin Bowl. A SWOT analysis is an internal examination of a company’s strengths and weaknesses as well as its external opportunities and threats. The aim with the analysis is to use our data to assess which aspects of Earl Anthony’s Dublin Bowl customers appreciate, as well as identify problem zones which need to be improved upon. To conduct the SWOT analysis, and fulfil our objectives, we used primary research.

Taco Bell's reaction to the "meat filling" charges was speedy and direct. While trying to relieve their employees and consumers, Taco Bell dispatched a promoting campaign clarifying the components in its ground beef. Taco Bell had a pre-appointed crisis management team, and on January 25, 2011, the day the news of the lawsuit broke, they met to discuss the company’s response (Levy, 2011). In conclusion, it is unlikely the allegations made against Taco Bell will cause any harm to their business or harm their brand in any way. The food chain just could not turn a blind eye and ignore the situation after the allegations were exposed to the public and also on social

“Here at Red Lobster we’re passionate about serving our guests great seafood. It’s why we go the extra mile to bring you the best dining experience possible. Our fishermen take pride in catching only the highest quality seafood, and the freshest fish. Our grill master’s expertly perfect flavors, cooking seafood and steak over a wood fire grill. And our servers pull out all the stops to make every dining experience feel extra special. It’s our passion. It’s our pride. Because at Red Lobster, we Sea Food differently.” [1]

b. Losing the market share of sales from the customers that want chicken or fish.

Taco Bell was successful in running a media campaign that effectively dealt with the crisis situation of being sued for misrepresenting the quality of beef they used. However, even though the Beasley Allen law firm dropped the class action lawsuit, Taco Bell executives were furious over the very allegation and attempt to tarnish their reputation (Forbes, 2011). In their resentment towards the frivolous lawsuit, Taco Bell began another ad campaign. The purpose of this campaign was to get Beasley Allen’s law firm to make an apology (Forbes, 2011).

As the excitement about Peel ‘n Taste began to proliferate and traverse industries, other significant business opportunities arose, thus compelling First Flavor to complete a real time situational analysis (Zmuda, 2008). At which point, First Flavor contemplated expanding their business portfolio after reviewing company strengths, competitive advantages, and the ability to be first to market with other new innovative products (Solomon, Marshall & Stuart, 2012). However, prior to moving forward, they also evaluated the disadvantages of launching products that could be quickly duplicated by competitors, scaling their business beyond the capabilities of the company, and diluting their ability to effectively launch and grow their core product. Consequently, Jay prudently, elected to remain focused on First Flavor’s marketing services and Peel ‘n Taste as their core products, while strategically dedicating a small cadre of resources to complete 2 - 3 SWOT analyses and assess the viability of expanding First Flavor’s business

The application of law was the ruling that in a situation involving the sale of franchise items, there can be no unlawful tying arrangement absent some proof that there has been a sale of two separate products. In this instance, the tied product was manufactured pursuant to a secret formula, in which the trademark actually served as a representation of the end product marketed by the franchisor to which the public expects. The Court was precluded from finding that the trademark was a separate product from the allegedly tied item because the trademark itself and the quality of the end product are identified as a single item.

The hypothetical company to be analyzed is Rich Foods Inc., a company involved in the production, marketing and distribution of consumer food products with its headquarters in Minneapolis, Minnesota. Among the firm’s popular brands include breakfast cereals, baking brands, and beverages. The company’s product that would be focused on is its common cereal popularly referred to as “OTG” standing for “On the Go”

The global marketplace is an excellent and exciting and high paced. It offers businesses and companies with a broader client base, and it means that there has to be an application for all the relevant strategies intended to bring business growth. It also offers these organizations the chance to create variation to their goods or rather products most likely unheard of/not familiar only operating in America or their domestic countries (Siegert, 2011). The objective of this report is utilizing the SWOT analysis to determine quickly the international markets that Kraft Foods need to enter and venture and also ways of developing strategies for the new products. One of the most influential and powerful weapons of a corporation has in the globe to get into global markets in their respective reputation. Apparently, money and healthy products are the additional weapons. SWOT analysis entails the examination and assessment of both internal and external factors which include the (opportunities and the threats) such as the business strengths and weaknesses that may impact an organization. Having the ability to determine the SWOT analysis offers a corporation with the potential and power to determine its strategic plan. It is important for a business to ensure that they fully maximize their high points and opportunities and reduce its weaknesses and threats to be able to position itself ahead of the strategic team.

Buffalo Wild Wings (BWW) serves an interesting role in the restaurant industry, competing in the narrow niche of sports restaurants. This report will be examining their position in the economy, including an evaluation of their strengths and opportunities, as well as the weaknesses and threats they currently face in the market, known as a SWOT analysis. The findings of the analysis, in this case, tends to indicate more negative factors than good factors. Buffalo Wild Wings is at risk due to its public image, its human resource management, and outside competitors.

Client Profile: Established in Salem, Oregon, USA in 1935, Oregon Fruit Products (referred to as “OFP” hereafter) is a canned fruit and berry provider. OFP provides specialty canned whole fruits, 17 different aseptic purees (tailored toward brewing companies), canned purees, and bottled frozen purees. All of OFP products and processing areas are free of corn syrup, artificial dyes, major food allergens, and common sensitizing agents such as gluten. OFP is a certified organic processor that uses non-BPA-lined cans and non-GMO project certified packaging.