If you 're not using -- or have given up on -- landing pages, then you 're missing out on a truly integral component of the sometimes complex B2B sales cycle.
Whether used as part of a lead or sales funnel... integrated into an email, PPC, or direct mail campaign... a well-crafted landing page can really boost your conversion rates.
Now there are potentially hundreds of specific steps you can take in order to get the most out of them. And there are, of course, various ways to test each page element.
Am I recommending that you ignore all the testing and tweaking? Of course not.
But if you want to get the most bang for your buck, you can 't afford to ignore the basics.
So without further ado, here are five steps to creating landing pages that convert.
1. Determine the goal.
The lack of a clearly defined goal is probably the single biggest stumbling block for most people. If your pages contain six different ideas, all competing for attention, then you 're in for a disastrous conversion experience.
For example, if you 've recently published three white papers, it would be a huge mistake to design one landing page for all of them. Studies consistently show that vague or competing themes are a huge factor in the overall success or failure of a landing page. So instead of cramming multiple ideas onto one page, be sure to create a separate one for each. If you follow this one step alone, you 'll likely see at least a double digit improvement in your conversion rate.
2. Keep
After the consumer makes his selection from the landing page, a transition to the shopping cart and checkout page is simply the next step to complete the transaction. In a business-to-business e-mail marketing campaign the e-mail is only a part of the marketing. The e-mail to a business must contain contact information for offline communications, and an attachment for downloading catalog or price list information. The e-mail is followed up by sales representatives who will also forward quotes and snail-mail an information packet (Weil, 2002).
Jason Kanigan, President at Sales On Fire states that a company can choose from alternatives and get a mix of methods going: direct mail, phone prospecting, online advertising, print advertising etc. At the beginning, though, one needs to control costs. Therefore, the best advertising you and establishment can get is by phone prospecting. It's cheap: all you need is a telephone and a mouth. And if you're smart about how you do it, you can sort buyers from non-buyers in a stress-free way that is too quick. However, it's slow at the start. It's like those pond lilies that start in one corner, take forever to cover the pond out of the corner, then suddenly they cover half the pond and then the next day have taken over 100% of the surface. But at the start it's slow. The circle of
Once you tell your visitors where they are and what they can do on your website, you have to answer the most important conversion rate optimization question. You must present a unique value statement that explains why you are a better option than your competitors. You should use your unique value statement throughout your website. Also, every element on your website site, including the colors and images, should support your value statement(s). Here are examples of benefit oriented, clear, and credible conversion boosting value statements.
This article talks about how to strength the revenue cycle. The revenue cycle links seven departments and meanings to increase cash collections. The cycle begins in patient access and ends in managed care. The reason the cycle ends in managed care instead of patient accounts is that the amount collected must be examined to see whether payer contracts are profitable or need to be renegotiated.
worldwide to serve the customers and is famous for the variety of products that it provides in the
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The optimization process of the landing page involves various steps. LPO or Landing Page Optimization is the variation between coming up with the ideas that are random versus making the testing choices that are informed. The initial step involves the definition of both the success and goals metrics. The goals and success metrics are a result of the business’s objectives. These objectives are strategic. The objectives help in the definition of the company’s KPIs or Key Performance Indicators. The KPIs helps in designing the target metrics. By making use of the Peep’s framework, the company makes sure that the work being done on the landing page is appropriate to the goals of the business (Gardner, 2017).
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