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A Report On Tesco Plc

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1.0 Introduction
The purpose of this report is to applies financial ratios analysis indicators in specific to analysis ,comparisons and evaluation of annual report of Tesco PLC and Wm Morrison supermarket PLC .It will be focus on following respects (1)Comparing Tesco PLC and Morrison PLC between 2013 and 2014 respectively. (2) Comparing Tesco PLC and Morrison PLC in 2014.

2 .0 Three limitations of ratio analysis
(1)Although Tesco and Morrison operates in similar sectors ,but it is impossible that any two entities will have the same operating environment and marketing strategies.Different policies also make it hard to comparison between two companies .Therefore, these factors will produce different results.

(2)The financial statement has some unrepresentative figures , the statement of financial position illustrates only a portion of a company’s financial position,but in some cases, the information provided may cover a period that is not typical of the trend of performance.

(3) Ratios lack of standard definitions,some financial ratios can be explained by different ways from different accountants ,thus it is a barrier to compare ratio specifically and efficiently.

3.0 Background
3.0.1 Brief background on Tesco PLC
Tesco is one of the world’s biggest retail business,and it is the biggest private enterprise in the UK.Besides,international expansion is a significant stage for Tesco supermarket to develop so quickly ,it operates in many countries,such as

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