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Amazon Is The Big Online Shopping Essay

Decent Essays

Amazon is the big online shopping conglomerate we know today, which is known for their presence in the online shopping scene. They started with Jeff Bezos’ leadership, growing to where they are today. Amazon is a powerful company, however it is not without its problems. The company’s problems regard its strategies with growth, compared to Patagonia, leading them towards unsustainable results (LMPGS). To bring forth my proposal, I will talk about the narrative of Amazon’s start. Also, the definition of sustainability and why it’s relevant to the proposal at hand. Thirdly, a counter-argument will be brought forth on a practice used by companies that counteract sustainability. The proposal to change practices, such as the waste of packages, and the communication with suppliers. Amazon could be made more sustainable by studying other, less growth-oriented companies. Amazon started with Jeff Bezos’ idea on creating a company based around selling on the internet (Int. Directory). In the 1994, Jeff left the Wall Street firm D.E. Shaw, moved to Seattle. There, he created a business plan, from which Amazon was born. Jeff projected a 2,300% of annual web growth over time from selling on the internet. He took the five most profitable products and put them on his stock. At the time, books were a strong suit for Amazon, and where most of their profit came from (Int. Directory). Their competition was Barnes and Noble, who were large retail booksellers dominating the market. By 1995,

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