America 's First National General Interest Daily Newspaper Essay

Laura Finley states in her article “The Decline of Newspapers Is Bad for the US” that there has been quite a decline in newspapers in recent years. The cause of this decline is none other than our beloved internet. The biggest decline in newspapers was between October 2008 and March 2009. In this time period average newspaper sales decreased by 7.1 percent compared to the year prior. (14-15) Advertising revenues declined by an outstanding 30 percent in the first quarter of 2009! (15-16)

USA Today has always faced challenges and opportunities. There are several challenges have affected USA Today. The newspaper has been in the adapt quick or die stage for quite some time. Most businesses in today’s economy are facing power shifts to customers, massive increase in product selection, shifting demand patterns, and privacy, security, and ethical concerns (Ferrell & Hartline, 2014). USA Today’s biggest challenges are shifting demand patterns, changing demographic of readers, competition, distribution, production costs, and technological advances, but within these challenges there are great opportunities.

Throughout America’s infantile years, the media solely consisted of the printing press, but as a result of industrialization, commercialization, and professionalization, it now extends into the world of technology, reaching far more Americans than ever before. Media can be defined as collective outlets for mass communication. In today’s society, massive amounts of media are consumed in a plethora of forms: newspapers, magazines, television, Internet, and social media. The 2007 U.S. Census Bureau 's Statistical Abstract of the United States reports that adults and teens spend nearly five months out the year watching television, surfing the Internet, reading daily newspapers and listening to music (cited in ABC News, 2006). In correspondence

After some time passed, USA Today Online became USAToday.com which provides readers with real time sports, business, news, weather, etc. (Ferrell and Hartline, 2014, p. 318). USA Today’s online media transformation lead to decreased distribution costs and increased readership (p. 318). Additionally, USAToday.com offered communities that featured interactive content such as discussion forums (p. 318). The site also implemented a huge variety of links to topic pages within its story pages to help fuel conversation throughout the nation (p.

For decades, the Los Angeles Tribune was a driving force behind the news in Los Angeles. The emergence of the internet and of video news blogs and e-commerce have diminished the importance of printed media and greatly increased competition in the newspaper marketplace. Problems such as the rising cost of paper, and an aging customer based have affected the relevance of the Los Angeles Tribune. Also with the decreased advertising revenue, these have caused the paper to revise its goals.

I will begin by explaining five factors from our reading from the textbook and from our class discussions that interfere with Americans’ access to news. I will explain what each factor is and then I will explain its impact on the consumption of news. Firstly, I will show how the decline of printed press affects the quality of the investigative reporting of newspapers. Then, I will show how soft news impedes on Americans’ ability to gain factual information. Next, I will talk about

In the 1800’s many important speakers and authors addressed topics ranging from prayers and travelling to the State’s involvement in slavery and the Constitution. They criticize and praise what they see as the important and ignored issues involving all people of the Union.

Tom and the USA today team faced a new rapidly developing internet information boom. News was not just becoming accessed more by digital sources, but it was being created or changed into digital sources of information. The internet had created, in the context of the news industry, a disruptive outlet to the newspaper production, sales, and distribution. Whole new infrastructures and business strategy focused on web design, rapid information updates, media outlets, and becoming more up to date with the current technological trends in news, information, and communications. With that, Tom realized that the business expand and use its core competencies in content distribution into three formats, which would allow USA today to impact different market segments with one of three particular product/service changes. With the new divisions, the overall strategy would need to become more ambidextrous to guide and coordinate the branches under a single

The internet is our modern source for news media; the importance of the newspaper has not only declined, it is in a sense, obsolete. We now turn to the internet for opinions, news, and entertainment. Even though the way in which we consume information (PBS) has changed, the importance of an unrestricted and watchful media has not changed. (Magleby, Light, & Nemacheck, 2010)

Stephen Zonars, the vice president in sales at the Columbus Dispatch, began the presentation by touching first on this idea that we are currently living in a technological revolution. He compared the time we are living in to that of the industrial revolution. In addition, this revolution has drastically affected businesses as the means by which they engage their customers has evolved to an online interfaces. Zonars went on to further demonstrate his point, by noting that Uber is the largest taxi company in the world yet it does not own a single vehicle. He then noted that the majority of people consume news but few do so through the means of a printed newspaper. Twenty years ago 90% of homes in the US subscribed to a various newspaper,

On its debut in 1982, USA Today was reckoned as America’s first National general-interest daily newspaper. Being the global information juggernaut that he is, Gannett managed to identify a gap in the market that he identified as an opportunity for the leading to-be newspaper of the united States. The opportunity was the void gap in the market. Attention to the business traveler was the least attended to

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

The New York Times has a strong brand presence, name and equity in the United States. According to Michael Hirschorn, contributing editor at the Atlantic, “You really can trace almost any major story these days to something that originally appeared in The Times. The problem is that once it reaches the public, they may not even know it came from The Times.” Readers of The New York Times are extremely loyal as well. A daily issue is priced at $2.50 compared to $2.00 for the Wall Street Journal and $1.00 for USA Today. In addition, within nine months, 390,000 consumers have subscribed to www.nytimes.com for a premium price of approximately $4.00 a week [Table B] and 70% of print subscribers have taken

The Chronicle Gazette is one of today’s leading newspapers in the United States, with a circulation of 225,000 customers. Over the past few years, it has been facing a steady decline in its customer base and revenues. This is mainly due to the increase of people using the internet as their means of gathering news and information. The

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news