An Analysis of People Express Airlines: Rise and Decline

There are a gazillion companies out there, but some stand out. Whether it is because of their popularity, affiliations, history, profile or service, one factor simply makes or breaks a company; it’s strategy management process.

‘Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through it’

Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).

In their organizing tasks they have to build a structure of working relationships between all of the members in the organization, that best allows them to work together and attain goals.

American Airlines is one of the major American airlines who serves nearly 50 countries globally and also a member of the one world global alliance. The airline corporate headquarters are in Fort Worth, Texas. Over the years the airline expanded through the union or merger of 85 companies. Robertson Aircraft Corporation and Colonial Air Transport were the core of the foundation of this company. In 1921, Robert Aircraft organized first in Missouri as a general manufacturer and flying service who flew its first mail route on April 15, 1926 between Chicago and St. Louis, Missouri. The first flight flown by pilot Charles A. Lindbergh. A charter, Colonial Air called Bee Line formed in 1923, flew mail between New York City and Boston which began on

Strategy refers to the plan or action taken to achieve organizational goals. When Ellen took over Tufts-NEMC, the hospital was struggling with payroll and scale. Ellen had to focus on meeting payroll, a short-term strategy, and could not focus entirely on the longer term. She took some immediate measures to help cut cost

Strategy formulation are decisions made by a company reading investments, commitments and other operation that create and sustain a competitive advantage (Dess, McNamara, & Eisner, 2016, p. 14). Strategy formulation has several levels. The levels are the business-level, the corporate-level, internal strategy and effective entrepreneurial initiatives strategy. The business-level strategy focuses on how to compete in the industry to attain competitive advantage. The corporate-level strategy focuses on what business to compete in and how to achieve synergy (Dess, McNamara, & Eisner, 2016, p. 14). StilSim Personal’s current line of business consists of permanent placement employees. Most placements consist of low level staff

The structure of the company was not clear, there was noticeable the lack of teamwork, and the company was filled with individual departments working as separate entities. Small offices were run independently by local presidents and individuals who exercised the deal of autonomy. When Beers took over O&M she identifies the group that she described as thirsty for change to reinvent the beloved agency. She tried to balance the need for specialization with

He recruited Harlan clever, to be the chief technology officer, David Barry to be COO (chief operating officer) and Doug Vlchek to lead the organizational change and culture building efforts. When he came to lead the company October of 1999, the organization was in a mess. It had financial operational regulatory and moral difficulties.” They were technically bankrupt, and being investigated by SEC, they were sued by shareholders, had turnovers at twice our current level, was almost out of cash and in general, wasn’t the happiest of place.”(Thiry)

Airlines use a formula of combining their yield and inventory costs to determine ticket prices. While it is imperative to focus on the idea of being profitable, the focus is to maximize the cost of the flight revenue. One huge factor that encourages an increase in the cost of tickets relates to a customer ordering a ticket close to the departing date, define this as a risk factor because they need to make up for all unsold seats. A high percentage of the revenue is dedicated to overhead costs such as fuel and labor. When a ticket price is higher with one airline than the other, the customer interprets this as being an excessive cost. The demand is greatly affected by the external market

Alfred Chandler(1963) defines strategy as ‘ the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals’. And Michael porter(1996) sees it as ‘Competitive strategy is about being different. It means deliberately choosing different set of activities to deliver a unique mix of value’.

A company 's strategy consists of the competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations, and achieve the targeted levels of organizational performance.

A strategy is said to be a plan that is made for the long term success of a product or brand. It is extremely important to have a strategy in order to figure out a direction towards which any company is able to focus all its resources efficiently and achieve desired outcomes. Formulating effective strategies is a considerably long process in itself that combines analysing several factors, situations and issues that are already present in a company and looking to improve on them alongside trying to implement various innovations and ideas to collectively create a direction towards which they can move and direct the resources available to them.

Johnson, Wittington, Scholes, Angwin and Regnér (2014, p. 3) defines strategy as ‘the long-term direction of an organisation’.

It is a generally accepted business fact that the cost of retaining a customer is much lower that the cost of acquiring one.The rapid transformations within the commercial airline industry have seen Classic Airline (CA) experience several challenges in its quest of delivering increased customer value within a leaner consumer budget. The work of Plunkett Research Online indicates that travel industry expenditures are continuously decreasing while e-commerce is quickly resulting in job cuts. In this regard, Classic Airlines is to employ this reality as an important business sand operational opportunity to effectively leverage its operations while also improving its already existing Customer Relationship Management (CRM) system.The company also aims at introducing a more transparent planning process aimed at improving the level of customer loyalty.