An Analysis of Toyota's Strategic Procurement and Supply Chain Management

Toyota motor products include; Hybrid, Plug-in Hybrid, Cars, MPVS/Vans, SUVs, Fuel Cell and Commercials. The strategy Toyota uses for marketing is mostly to showcase its different range of vehicles to the market as they also get inspired through the same to manufacture better vehicles. With this method both the clientele and the company benefit from each other.

Toyota is the leading motor vehicle manufacturer in the world today. The company is known particularly for manufacturing a wide range of high quality cars attracting a spirited competition from other globally established competitors like General Motor (GM), Ford, Hyundai, Volkswagen and Nissan.

Toyota initially establish in Japan by Sakichi Toyoda. However in 1933 Toyoda company enhance into many field and one of them is automobile industry where it was named as Toyota (Toyotauk, 2013). Today, Toyota able to cross many boundaries and develop their business from plain filed to massive production firms. Toyota currently the global number 1 position after beating General Motors and Volkswagen Group on vehicle sales for 2013 (Gibbs, 2014). According to Gibbs (2014) Japanese firm recorded $9.98 million of sales in 2013. Whereas they have estimated to hit the $10 million mark in 2014. The company operates with approximately 339000 employees in 2014 (The Statistics Portal, 2014). Toyota Motors well known for their innovative

When it comes to safety, Toyota is consistently listed as being the best in class. Not only has Toyota had numerous vehicles listed as being the most safe – including several within the same year! – but Toyota also offers its own safety system. The Star Safety System is a Toyota innovation that includes a long list of

Toyota Motors Company is multinational Japanese vehicle producer, an enterprise that has it 's headquartered at Toyota, Aichi. Toyota Motors are the biggest world 's producer of the autos about the statistics of 2013 by the quantity of vehicles. Toyota was additionally the greatest maker of the autos in 2012 and has been the initial a car producer that delivered ten million vehicles for each year. It is likewise recorded the most significant assembling organization in Japan of the market capitalization and income. The engines business delivers its vehicles

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Toyota as the world 's third car manufacturing company and the first in Japan has introduced a new era in the vehicles history.

Toyota has the highest market share since they top the sales last year, and their sales has been continuously growing and its rate is 65.6%. They deserve a rating of 4 for being the dominating company in the automobile industry with them on the spot of having 40% of market share.

Toyota is one of the leading manufacturers of vehicles in the United States and across the globe. Toyota is ranked #55 in Forbes, World’s Biggest Public Companies, and capturing sales of 202.8 billion and a market cap of 137.8 billion as of March 2011

Toyota is one of today's top quality car manufacturers in the world. What first started out as a spin-off of Toyoda Automatic Loom Works, one of the world’s leading manufacturers of weaving machinery in the 1930s, Toyota Motor Corporation Ltd. now produces more than 5.5 million vehicles per year or the equivalent of one vehicle to every six seconds - making it Japan’s largest car builder and the world's third largest manufacturer of automobiles in unit sales and in net sales.

Background: Toyota Motor Corporation is a vehicle manufacturing company founded in 1937 in Japan. They have since expanded to become a multinational corporation, and were the world’s largest automaker in 2016 (Schmitt, 2016).

For my analysis, I chose Toyota which is the second biggest car company following Volkswagen. It is known to be really competitive and sold in many places around the world.

Toyota is positioned in the automotive manufacturing sector. The President and Representative Director is Akio Toyoda. Its main business activities are Motor Vehicle Production and Sales. As of March 31, 2015, Toyota had 344,109. Ever since it was founded, it has been using its guiding principles to produce vehicles that are reliable and sustainable through innovative and high quality products and services “reference” .Its global vision is to lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Toyota’s Corporate Social Responsibility Policy is to contribute towards Sustainable development, which interprets and explains Toyota guiding principles by taking into CONSIDERATION the relationship Toyota has with its stakeholders. Toyota is positioned both close to the end customer and original suppliers, as it has to be within close proximity to its suppliers for components and has to be near its

Toyota also has a strong portfolio of prestigious brands such as Prius, Camry, Toyota, Lexus, Corolla, Land cruiser, Hilux and other brands. In fact, the annual Brands Top 100 ranked Toyota a leading brand. This strong branding and market position allows Toyota to market its product with premium prices and high profit margins.

This assignment gives the overview of the Toyota and Volkswagen. It also explains about their supply chain relationship of those manufacturers. It also gives the advantages and disadvantages of those companies. I have also compared the strategies of Toyota and Volkswagen. I have collected some details regarding the future scope and threats for both the manufacturers. I have given some general statistics of both the companies. Then I have given some future strategies of those concerns.