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Analysis Of Accounting Ethics

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The accounting world has changed dramatically during the last two decades, yet at the same time its core responsibilities remain the same as it has in previous eras. Ethically speaking, company accountants and outside accounting firms have been at the crux of many of the disasters that have befallen major corporations both in America, and globally. The word 'Enron' is a prime example of a company becoming a hiss and a byword, and the lack of ethics evidenced in that case is quite blatant. One report states that "after some significant financial scandals around the world, such as those involving Enron, WorldCom, and Arthur Andersen, various United States bodies have appealed to the public for a greater emphasis on accounting ethics" (Ho, Lin, 2008, p. 883). With that demand for higher personal and company-wide ethical standards and behavior has come a shift of the public's perception concerning the role of accountants and/or accounting firms. As the Ho and Lin report found "it is a challenge for accounting professionals to understand the differences in perceptions of accounting ethics" (p. 884). Accounting firms may not have previously recognized their responsibilities and roles (especially regarding ethics) but are certainly more aware currently of those items and tasks. Accordingly, one of the measures that now takes place by accounting firms has to deal with the measuring of intangibles. Intangibles such as behaviors, standards and ethics are now front and center in the

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