SWOT analysis involves identifying business’s strengths and weaknesses, and examining the opportunities and threats which may affect the business. SWOT analysis aims to identify the key internal and external factors seen as important to achieving an objective.
Strengths are the characteristics of the business that give it an advantage over others. Apollo Tyres Ltd is a high-performance tire manufacturer headquartered in India with an extensive distribution network and manufacturing infrastructure. Their excellent geographical coverage across Asian, European and African markets. The company has over 4,000 dealerships in India, and over 900 in South Africa. In each of its markets the company operates through a vast network of branded, exclusive
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Apollo Tyres increase brand awareness since its sponsorship with Manchester United started with exposure to 69 markets. "We do regular brand ranking measures and they show from the sponsorship of Manchester United, we have been able to triple our brand awareness from a low base," Apollo Tyres chief marketing officer global, Marco Paracciani said. When the brand present in a football environment, whether it is in the stadium or in the sponsorship, company could build a lot of visibility with the brand. Apollo Tyres Limited have a three-year contract with Manchester United since 2013 and they are looking at extending that partnership. Apollo's sponsorship with Manchester United will also look to create 'go the distance' pitches in communities using recycled rubber to encourage healthy lifestyles among young people and also develop their football …show more content…
In order to have a control on the supply of raw material, Apollo tyres have also ventured into backward integration strategies in areas where they face problems with the supply of raw materials. It eradicate the dependence on supplier of raw materials. Backward integration is the buzzword in the tyre industry too, where nylon tyre cord accounts for nearly 35 per cent of the production costs. Both Apollo Tyres and its rival company Ceat, are setting up their own captive nylon cord plants. "The entire industry is in the clutches of just three or four tyre cord producers. And they have raised their prices by 26 per cent last year. We are left with no option but to set up our own captive unit," said Apollo Chairman Raunaq Singh. The company's proposed Rs 150-crore plant is meant wholly for captive use. Expected reduction in production costs: a substantial 15 per cent. Ceat is also setting up a Rs 150-crore subsidiary nylon tyre cord unit, half of whose production will be used for captive consumption. Besides the assured supply, There is an added bonus: no sales tax need be paid on the cord since it is to be used in-house. Backward integration can also provide companies with a degree of
The SWOT analysis is commonly known as a tool for business analysis. Its main use is for looking at strengths and weaknesses to do with the organisation, current or future opportunities and possible internal and external threats. These can then be dealt with to make them into a positive.
SWOT stands for STRENGTH, WEAKNESS, OPPORTUNITIES, THREATS. It is a means of assessing any business or company because it covers these four critical aspects which could lead somebody to decide whether a business is a successful one. SWOT can be used by the manager in order to evaluate the current situation and take any decision to improve the business, it also can be used by potential investors in order to see if the business is thriving.
A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities and threats of an organization. A SWOT model measures what an organization can or cannot do as well as the possible opportunities and threats. This is done by taking data from the organization’s environment, analyzing the information and separating it into the internal (strengths and weaknesses) and external (opportunities and threats). When this is completed the analysis can create a plan for the organization to achieve its goals, and identify what difficulties must be overcome to attain
The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.
SWOT Analysis SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where the business are strong and where the greatest opportunities lie. Strengths: * What advantages do you have?
WestJet is a Canadian low-cost carrier, which was founded in 1996 and headquartered in Calgary, Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada, the United States, Mexico, the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45,000 passengers per day. In 2012, WestJet carried 17,453,352 passengers, making it the ninth-largest airline in North America by passengers carried.One of WestJet’s main values is to be positive, passionate and entertaining in everything they do which make them different from any different airlines.
The Treadway Tire Company has almost 9,000 employees in North America. Treadway Tire is one of the major suppliers of tires to the original equipment manufacturers (OEM) and replacement tire markets. The company sells under the brands Treadway Primo, Treadway Performance, and also manufactures private brands. Treadway Tire Company has eight manufacturing plants in North America. The Lima plant in Ohio is one of them and has a serious problem of high turnover (almost 50%) of foremen. This SWOT analysis is mainly focused on the Lima plant in Ohio.
SWOT analysis provides a structure for analyzing either your own strengths and weaknesses, and the opportunities and threats you face, or in a work context for analyzing the strengths, weaknesses, opportunities and threats a business or event faces. Ideally it is one step in a process which helps you to
SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.
Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.
A mutual fund manager is a person who actively buys or sells and sometimes both funds. They are experienced in implementing a funds strategy used for investing and manages its trading activities as well as the portfolio. Choosing whether or not to invest in Ford Motor Company will take the use of a SWOT analysis and learning about the stakeholders of the company.
Nike is a marketing trailblazer. Its commercials are so unique and iconic that every new advertising campaign is analysed by industry watchers and experts, and
SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the
SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.
SWOT stands for strengths, weaknesses, opportunities, and threats (Ferrell and Hartline, 2014, p. 39). A SWOT analysis evaluates both the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that create advantages and disadvantages to a company when serving its customers (p. 39). A SWOT analysis is extremely beneficial in helping a company determine areas of improvement (p. 39). Internal factors examine the actual company being analyzed while external factors examine the external market (customers and competition) (p. 85).