Apple Case Study 1) General Environment Analysis (10 points) 1a. Identify what Apple's primary industry or (industries—Apple is present in multiple industries) is (0.5point). Apple’s Primary Industries are: Personal Computers, Digital Music/Media, Computer Software, Handheld Gaming, Digital Reader, Portable Music/Media Player, and Telecommunication. 1b. Identify who Apple's direct competitors (in multiple industries) are (0.75 point). Microsoft, Dell, Gateway, Alienware, Zune, Napster, Nokia, Samsung, Blackberry, Google, Android, Creative SanDisk, HP, Android, & IMB. 1c. Identify who Apple's indirect competitors (in multiple industries) are (0.75 point). Cisco, Brocade, Sanrad, Sony, Nintendo, Netgear, Blockbuster, …show more content…
There is limited number of suppliers available in the industry. x The supplier’s product is an important input to the buyer's business x The supplier group’s products are differentiated or it has built up switching costs for the buyer X The supplier group poses a credible threat of forward integration (supplier can become its own retailer) X Your Decision: Is the bargaining power of suppliers high, moderate, or low for your industry: Moderate The Threat of Substitutes is HIGH when: Yes No If you answer yes to this question then the threat of substitutes is high for your industry. It is easy for buyers can find a product/service that can replace the original ones with similar quality X It is easy for buyers can find a product/service that can replace the original ones with similar price X It
Revenues are recognized in a net basis and only commissions they retain from each sale are reflected under the company’s financial statements.
8. Choose a well-known company that you know of, and describe its direct and indirect competitors. Describe at least three direct competitors and three indirect competitors. (6-12 sentences. 3.0 points)
· The threat from buyers to integrate backward and produce the industry product themselves: Since barriers to entry for automotive industry is high, this threat seems to be difficult to happen, therefore lowering the buyer’s power.
The Bargaining Power of Suppliers (Moderate): Most of the industry’s products are sourced and manufactured by a network of third parties. The supplier group is diluted compared to the industry; KMD alone has over 45 suppliers. There is credible threat of suppliers adopting forward integration resulting in loss of major suppliers and emergence of new competitors for the industry. Highly effective and specialised products will pose high supplier switching costs for industry firms.
In order to increase the margin of the Low End products we would sell older aged products that have lower production. From the Segment info we see that consumers in the Low End market do not stress these two characteristics. Also, as we have learned the lower the performance and larger the size the lower the costs. We cannot increase
e) Will Breezy be able to gain competitive advantage over local suppliers? Breezy could choose between cost leadership strategy or product differentiation strategy.
Suppliers pose a credible threat of forward integration. Low -Medium. Its is possible of suppliers to integrate forward but there is no such mention in the case.
If you are a person who likes to meet a supplier before you make a purchase, you can choose to go to trade shows to meet different obsolete components suppliers in person. You can take a look at their offerings and make up your mind. It is essential to get in touch with suppliers instead of traders or wholesalers since they will not be able to give you the best price. A supplier is the best person to do business with since he can offer you the best price.
Issue 01: Steve Jobs is now gone - can they do it without him in the long term?
They are also something which you won't be replacing very often - so it pays to invest in the best quality you can afford.
For nearly twenty years, Apple computers have been the industry standard for creative industries such as publishing, advertising, digital music and video editing, and graphic design. Apple computer and peripheral products include Macbook and Macbook Pro laptops, iMac and Mac Pro desktops, as well a line of flat-panel displays and the
In the clothing industry there is a threat for substitute products. With the wide variety of brands and quality of goods provided by the companies consumers can easily substitute the one company’s clothes or goods for another company’s. The preference of the consumers for the brands and quality of clothes or goods they are looking for increases the threat of substitutions in the
Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the
Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).
Buyers in this market are not very weak and powerful. They are few in numbers and can switch to other manufacturers for product quality but number of manufacturers is few and backward integration also seems impossible.