1. Birth of Company
Audi AG is very famous and reputed largest company which design, engineers, produce, markets and distributes the automobiles. German is the places where it is manufactured. Audi-marked vehicles are created in nine generation offices around the world. The company name comes from the Latin word listen which was the meaning of “Horch”. Its is the surname of the author, August Horch so in German it turns to “Audi”. Audi is the combination of four car companies.
Audi has been a dominant part claimed (99.55%) backup of Volkswagen Group since 1966, after a staged buy of Audi AG 's forerunner, Auto Union, from Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 presentation of the Audi F103series.
2. Logo
Pic of logo
Fogh Joergen August 1928, that the master Dampf- krapht Wagener (DKW), and are in the aisles Audi werke to own. In the same year, Rasmussen is also the court of the machine for eight cylinder Rickenbacker, treatment, and the rest of the auto industry. Thus, in the letters, needs, and other machines Hear Dresden, to the four-cylinder and six-cylinder model (Peugeot engine, "four"), which was launched at the same time, in 1929 with the Audi models is ready for using. Hear that luxury car for a long time separated from his body.
Before World War 2, Auto Union and what they are used for each of the four rings of the Audi badge today, representing these four brands. Auto Union racing cars at the time of this badge is only for member
Volkswagen is the original marque within the Volkswagen Group, which includes the car marques Audi, Bentley Motors, Bugatti Automobiles, Automobili Lamborghini, SEAT, Škoda Auto and heavy goods vehicle manufacturer Scania.
Dr.-Ing. h.c. F. Porsche AG, alias Porsche AG is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans and the introduction of Boxter in 1996 created a lot of furore for the simple reason that this was the first time that the manufacture of the car would happen outside Germany and for the first time Porsche would be entering the fast growing sport-utility vehicle (SUV) market by 2002.
Audi in some way is able to cater to different types of clientele the reason for that is once your branded with them you tend to see the same people coming back which then shows good customer service these people can be known as a client for example
Audi is a German car company which manufactures, design, engineers, produces, markets the luxury cars across the world. Since 1966, the Volkswagen group owns the 99.55 % ownership. The pat slogan of the company is “Truth in Engineering”.
The Brand VW has always conveyed the message as an affordable car. The companies product have been looked upon as one which offered the benefits of German engineering affordably, emotionally. The cars represented completely different driving experience more connected to the road different way of driving more connected to the world. Heritage of German engineering and the car's more fun, pleasurable driving experience were the powerful strengths. Affordability was one of the key factors as against most of the other German cars makers who represented only the high end of the Segment. It also focused on Drivability Unique driving experience not just on the car's ability to get people from one point to other,
The BMW Roundel generally referred to as the BMW emblem is one of the world's most recognized and lauded symbols. The Roundel has always featured the circular design with the letters BMW at the top of the outer ring. The inner colours of blue and white are the Bavarian State colours.
Volkswagen is a German car manufacturer that has risen to become the second largest player in the motor vehicle industry in the world, behind Toyota. The organization has approximately 590,000 employees that produce 41,000 cars daily (Bowler, 2015). The organization currently owns 12 subsidiaries that have enabled it to have a significant market share around the world (Bowler, 2015). In addition to producing passenger jobs, it produces Audi, Skoda, Bentley, Bugatti, Porsche, Scania, Man and Lamborghini. The organization was championed by Adolf Hitler who wanted to give German’s their first family car. Futhermore, Ivan Hirst, a British army major saved it from destruction since it was expected to be destroyed as part of the war reparations. The significant history of the organization as well as its impact in the world, were undermined by a revelation that it had cheated in emissions tests. The admission followed allegations by the Environmental Protection Agency that some cars sold by the company in the United States of America had devices that could detect when the emission standards of the car were being tested. In response to this detection, the devices then proceeded to implement effective invention measures that produced desirable results.
In 1934, Adolf Hitler asked Porsche to manufacture a Volks Wagon "a people car." Because of this Porsche gained more knowledge of vehicle manufacturing and started making vehicles (Meredith 2010). The Porsche firm developed a reputation for innovative car designs. Adolf Hitler had approved a contract with Porsche in 1039 to design race car called the Auto -Union Grand Prix.
Porsche was founded in 1930 by Dr. Ferdinand Porsche as an automotive design and engineering company (Funding Universe, ND.). He had a reputation to be one for designing innovative cars and even attacked the attention of Aldof Hitler. There was soon a collaboration between Porsche and Hitler, which resulted in the 1939 production of the Type 60 KdF-Wagen (Price, 2006, p58). The car designed by Porsche was known as the “people’s car”, rather than a Volkswagen, however the car was called the Beetle by the German people and
Volkswagens leadership differs from other German car makers in that their supervisory board which governs over the executive board also includes local politicians (maybe a key factor in their recent scandal). The other major auto makers in Germany all have supervisory boards as well but they are in place primarily to govern the executives and look out for the interests of the shareholders. This being said the two politicians are looking out for the best interest of the local workers and executives, so between them and the eight local people elected to the supervisory board it gives them an overwhelming majority in votes that may have a negative impact on the production of vehicles there.
The ad Audi Germany: The Comeback starts with a depressing storytelling scenario and nostalgic music that makes you feel bad for how the dinosaur is feeling. The ad is a dark themed commercial and it has a dinosaur who uses pity and loses lust for life but is trying to fit in with society since he feels as if he lost his power and no one is scared of him anymore. The dinosaur became a laughing stock because he was a T-Rex with tiny arms. To fully comprehend the commercial and its ideas, we will compare and contrast different generations amongst the commercial itself. The dinosaur was hoping to get his funk back while he was roaming the streets he ran
Therefore, in an attempt to resuscitate the company, allies worked to re-brand the enterprise and by 1959 an advertising company launched a campaign to dub the “beetle” as a distinct advantage to consumers based on its design and size. Volkswagen (VW) became the top-selling auto import in the United States over the next several years. By the early 2000’s VW worked to expand its product portfolio offerings to match global demand for more upscale vehicles (Austin, 2007). This resulted in two brand groups: VW Brand group which served the more traditional cars and the Audi Brand Group, which offered more sporty brands.
For the target market segment will be differentiated marketing strategy which means Audi Company produces several types of car such as SUV (Sport Utility Vehicle), Sedan and Sport each targeting its own segment of consumers.
However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.
BMW’s logo is one of the most distinct and globally recognized ever created. The signature BMW roundel