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Essay on BAOSTEEL negotiating a cross-shareholder alliance

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Doing business internationally and globally, Seminar 2. 1. What is the strategic position of Baosteel and what are its motives for negotiating a three-way cross border, cross-shareholding alliance? Strategic position of Baosteel: Leadership and competitive position. Baosteel is the largest and most profitable steel-maker in China. Baosteel emerged as a catch up strategy based on those pillars: integration, internationalisation and diversification ( haarde laiendamine) Baosteel had to integrate, both horizontally and vertically, in order to increase production capacity while better controlling for key elements of the value chain. For integration Baosteel completed series of domestic acquisitions. In order to upgrade …show more content…

2. How does a cross-shareholding alliance differ from a merger or a simple strategic alliance based upon co-operation? In cross-shareholding alliance the companies own stocks in another company and decisions should be made together. Both firms are still independent In merger: The combining of two or more companies, generally by offering the stockholders of one company securities in the acquiring company in exchange for the surrender of their stocks. Two companies become one, decison is mutual. They are not idependent anymore Simple strategic alliance is an agreement between those companies to pursue a set of agreed objectives while remaining independent. They provide such ressources like: products, project funding etc but don´t own eachothers shares. Posco owned 1% from NSL AND NSL 3% from Posco 3. What are the risks to each company in the alliance? Are there risks to the shareholders of the company? Do you think a three-way merger is possible? Risk to company: More inluence, independency- loss. Risk of losing control, Loss of operational contol Image influence, Decisionmaking is together When each company tries to be too competetive Partner experiences financial difficulties Hidden costs Information leakage Baosteel and Posco : Each company agreedto invest US125 million to acquire a stake in the other, with this stake being less than 0,5 % As of July 2001,

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