BSAD 205 Chapter 9 Case Study General Mills Warm Delights

The target market is easily seen as young kids because of the adventurous flavours they have. However, anyone can easily be a part of their market, anyone who has a sweet tooth for ice cream.

C. advertising, product promotion, and changes in the real or perceived characteristics of a product

The Office is a perfect place for students to eat after school and hang out. The Office is an usual dining place for people of all ages but, once you get to dessert there is nothing normal about. With only 7 options, people still cannot decide. Eighth grader, Cassidy Hennings favorite dessert is the Chocolate Caramel Cake. Cassidy said, ¨It´s a tasty snack and its such a friendly place.¨ The dessert is a chocolate cake with caramel on the inside and poured on top. Another well known dessert is the cookie trio. This their most famous dessert and students coming rushing in after school to grab one. The dessert is perfect for sharing. There are 3 chocolate chip cookies paired with your choices of 3 scoops of ice cream. The hot dessert is delicious and nobody can get enough of them. All desserts are amazing here and everybody loves binge on

1. LS, Chapter 2, Self-Study problem 1. Solution is on p.61-62 with the following amendments: 4) Answer should a, and h. (Sales and marketing are often used interchangeably.) 7) Answer should be a, and NOT b. (The word-processing equipment is used for administration purposes and should not be inventorised.) 9) Answer should be a, and either g or h. (If the new product packaging is designed to attract customers’ attention and increase sales, the cost of material can also be considered a marketing cost.)

A smile appears on your face when you smell something delicious nearby. You rush down the stairs faster than lighting as you are starving.You sense the smell getting closer. You eye the stove to see your favorite treat waiting for you. It's a frosted treat and a big smile is on your face now. You can't wait to dig in! Can you guess what this treat is? Its a cake! And boy do cakes have an interesting history! You could say you're in for a treat.

Women are loyal to brands who deliver what they promise and examples of such brands who gained women’s attention according to Kraft’s observations are Apple, Volvo and Whole Foods. Apple production is easy to use and of high quality as mentioned in their messages, Volvo in order to gain female audience’s attention developed easy to load trunks and Whole Foods provide their customers with delightful atmosphere, high-quality sales personnel, and high-quality foods.

Millie Lingerie has done a remarkable job at marketing their non-wired bars. One of the ways they marketed their bras is by having a plan on how many products they’re going to sell to potential customers. To demonstrate, Millie has set a goal to pre-sell 500 or more bras as a reward, Gift to someone special, or Gift to a Charity. This marketing method allows for Pringle’s products to get on to the hands of her target market. With the rewards system, Millie has sent out bra rewards designed to make sure everybody can get involved on their project whether if they’re: women, men, children, friends, and family. The rewards car method is a great way to reach out to their recipients and create customer loyalty. Millie has also allowed for their users to give feedback on their product to better improve it. To clarify, they have asked women after breast cancer how it feels to wear the bra in hope to receive vital feedback for ongoing product development, and further proof of market to future trade customers.

2. Which of the following is NOT one of the broad factors manufacturers must consider when establishing a strategy for getting their products into the hands of the ultimate customer?

While I was in Victoria’s Secret I noticed that they have a very specific group of people that they try to advertise towards. This is why the target market consists mostly of women from the middle class between the ages of 20 to 40. However, they also try to target men that may be interested in shopping for their girlfriend or wife who also belong to the middle class.

By using the marketing model (Appendix 1) we recognize the following differences in the original and second product line:

With these unique features/offerings, the target market proposed is women age 25+ with higher income in the San Marcos and New Braunfels area. This target market will bring in customers who are willing to buy on the higher end and women who will keep coming in on a regular basis. Our focus is to target women who are already in the area shopping at the outlet.

Prior to the arrival of David Homer, General Mills Canada had been a successful subsidiary of the General Mills brand. Although employees at General Mills Canada have generated positive sales growth every year before his tenure, Homer notices a lack of initiative, drive, and desire to embrace fundamental changes by his employees, a sign of progress hindered by risk aversion. He notices that data is pouring into the company and employees are using this data to analyze potential opportunities for growth, yet they are reluctant to take any actions. Thus, his ultimate challenge is to integrate innovative thinking into the General Mills Canada culture, and determine what “processes and tools” to use to achieve this goal, since employees are

In the last five years there have been several trends of plated desserts. A trend use in 2010 was desserts of smaller size and gluten free desserts. According to chicagoist, “Mini-desserts and gluten-free/food allergy meals seem like viable trends” (Becker, 2009). The individual dessert trend has been relevant since 2010. Both of those trends are still

By spending approximately $50.000 to visit trade show and retailers, and less than $ 10,000 to advertise (it 's included to advertise in the magazine "Home and Shelter" in the rubric of Good Housekeeping.

Dessert: Tiramisu and Double Chocolate Mousse Cake called from the menu. Since the meal was so filling, we took our dessert home. The next morning the tiramisu was just as I expected with the right amount of liqueur. My taste buds were not disappointed and although it was not intended for breakfast, I was completely satisfied with my choice of desserts.