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Bell Executive Summary

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Introduction
The purpose of this assignment is to create a brief outline of how BCE Inc. (Bell) operates as a company. Bell is one of the largest telecommunications and media companies in Canada. Bell has established itself as a well-known and respected company by putting first and offering reliable products and services. By collecting secondary research, it is possible to have a better understanding of Bell’s market strategies and objectives.
Company Description and Analysis
As explained in the company’s website Bell provides Canadian business and residential consumers with comprehensive television, phone, and Internet coverage.¬¬¬1 Additionally, Bell owns and operates industry-leading communications divisions which run collectively under …show more content…

The company’s net profit has been growing over the past 3 years; it seems to have a stable, increasing trend. This could be a result of technological advancements within the cellular phone, television, and Internet industries; the endeavors of their competitors; Bell’s charitable efforts; as well as their expanding business.
Bell promises consumers and businesses with the most up-to-date and innovative communications technology available in today’s Canadian market.4 Bell’s total revenue, capital intensity and EBITDA growth are all expected to grow a considerable percent by 2015.5 Bell’s objective is to be nationally recognized as Canada’s leading communications company, which is driven by the professionals working for them, alongside the millions of dedicated consumers.
Conclusion
In an increasingly competitive telecommunications market, Bell has continued to surpass expectations by remaining profitable and by growing as a company. Through aggressive marketing campaigns and humanitarian promotions, Bell has attained a superior public image that has established the company as a titan of modern telecommunications. The future is bright for this behemoth

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