Black & Decker Corporation : The Largest And Well Known American Manufacturer Of Power Tools

Not respecting tools can leave tools in poor quality, example a file store correctly in wooden slot and protect teeth.

- Although the brand has been around for a long time, it is still not at the stage of popularity that it should be at

brand, many people were not familiar with it. Some of them even did not know it.

produced less efficient tools. In document 2 by Huan Guan, it was stated that “These tools

Construction appears careless or haphazard. Many details need refinement for a strong or attractive product.

Poor Quality - Items returned by customers increased from 1% to 3%. One tenth of the boards returned to the Donner Company were damaged or out of tolerance while the rest were returned due to the company not completing one or two different required operations.

Black & Decker Corporation is a corporation based in Towson, Maryland, United States, that designs and imports power tools and accessories, hardware and home improvement products, and technology based fastening systems.

This paper will address penetrating the global marketplace and broaden the area of operations and sales for ToolsCorp Corporation. This paper will include the overall evaluation of this corporation and the long term strategic plan development. It will also include the corporation’s mission and vision statements.

The case is all about CDS (Concept Design services) , earlier they were in to business to consumer business by d product name of “Focus” now they have moved from business to consumer to business to business format. They have tied up with many design house and they give them the design which they manufacture and then distribute to the customer. They also moved from manufacturing focus products to high – quality stylish home wares with a high design value.

Tools are valuable assets for every mechanic or handyman. An excellent piece of tool spells the difference between jobs done quickly with ones that take hours to finish.

In the 1990’s Black and Decker had a great position in the market for their products to appeal to the Professional Industrial segment and the Consumer segment but when it came to the Professional Tradesmen segment they were lacking. Their 9% market share vs. Makita’s 50% market share in the tradesmen segment was incomparable. Makita clearly had a better product in the eyes of the Professional Tradesmen. In the Professional Segment most of the people who buy the products are people who need these tools to make a living such as carpenters, electricians, plumbers, roofers, and general remodelers. Black and

Robertson is one of the largest domestic manufacturers of cutting & edge hand tools and a leader in its two main product areas:

Its technology is new and product not a well-known brand (it is not immediately considered in procurement short-list)

Robertson Tool Company is one of the largest domestic manufacturers of cutting and edge hand tools with wide distribution

Robertson is one of the largest domestic manufacturers of cutting & edge hand tools and a leader in its two main product areas: