Business Plan

The beverage V Fusion + Energy is committed to its customers by providing flavors that set it apart from competition and is made for the youth, especially teenagers and college students who explore an extreme lifestyle of sports and action. Therefore, the brand has created appeal to the target group’s natural desires and ambitions and seeks to fulfil that quest. The drink capitalizes on its different flavors and nutritive value to appeal to different consumer markets and target groups. The beverage is up in competition against established brands, such as Monster, Red Bull, Rock Star, Lucozade, and Burn who command a huge chunk of the market share.

An energy drink is a popular non-alcoholic drink that includes caffeine and may contain other ingredients such as taurine and B vitamins, ginseng and guarana.

Back in 1050, the first energy drink was created the “Black Drink.” The brand Coca-Cola is considered to be one of the first energy drinks. Later in 1987, the brand Red Bull was launched. Ever since the launch of Red Bull, it has been the top seller being followed closely by Monster. But, in the whole world Monster is the top of that chart. Athletes and sports organizations have been sponsoring Red Bull causing their market to boom (Energy Facts Everything You Need to Know). Recently research has shown that some of Starbucks drinks can be considered energy drinks. Along with some coffees, green teas with lots of sugars can be called energy drinks too. Minors most commonly drink soda and tea rather than energy drinks (What You Should Know About Energy Drinks). Energy drinks have evolved from just the energy drink itself to some other drinks being considered energy

Upon reading the New York times article I would have to say the marketing claims from the energy drink producers often lack

The world is moving faster and faster. A lot of people today drink coffee to stay awake, and sometimes it still isn’t enough. Companies have created a drink that will kick the effect of being tired and feeling drowsy. Energy drinks come in many sizes with different names. They are becoming a growing problem in America. The one drink that is talked about the most is called Monster energy drinks. It’s one of the number one energy drinks on the market today. Just like any other company on the market, Monster Energy drinks can advertise their product however they see fit. Compared to a tobacco company, energy drinks can be advertised to any one that can get ahold of them. The multimillion dollar corporation uses movie stars and sports stars to influence its consumers. In an article by US news titled, “Are Energy Drinks Really That bad”, by Anna Medaris Miller. In her article, she explains all the downsides about energy that are currently on the market. In her essay, she explains

Energy drinks were introduced to the market in 1987 and since then they have grown enormously. Energy drinks typically consist of caffeine, gaurana,

First, what is an energy drink, an energy drink is a soft drink that has a high

Energy drinks, are beverages that contain large doses of sugar (up to a quarter cup per can), caffeine and other ingredients, like the stimulatory herb Guarana and the amino acid Taurine. Dr. Erin Duchan, a pediatrician and co-author of a review of the current science about energy drinks for athletes, published recently in The Physician and Sports Medicine, said “There’s good evidence that caffeine is ergogenic (substance used for the purpose of enhancing performance) “ and “it can, in the right circumstances, improve athletic performance.’ (Duchan, 2014)

Harris and Munsell define energy drinks as, “A category of beverages that contain high levels of caffeine plus specialty ingredients not commonly found in sodas and juices” (248). Some of the most popular energy drink brands include Red Bull, Rockstar, Full Throttle, Amp, and Monster (Rath 71). The composition and purpose of energy drinks are unclear making it easy for consumers to confuse them with sports and soft drinks (Ibrahim and Iftikhar 1415). Anyone can purchase energy drinks at almost any establishment that sells beverages.

Finally, I do not recommend drinking the energy drinks for any reason because it's can hurt your health more than it will help you. Parents and schools should provide work to stop these drinks spread and give their kids some advices about these drinks and it's danger. And I think we all should boycott this kind of fake drinks because of the damage it causes in our community, kids and

In a lot of energy drinks there is caffeine in them. On the text it is saying “researchers say that the beverages are mainly about the caffeine”. Coffee makes people feel like they have energy like there’s people who drink coffee in the morning because it gets them a wake and some people get energy when they drink it. Probably the people are getting the energy from caffeine when they drink energy drinks.

In the article, the author claims that there is little to no evidence that energy drinks have any benefits. I think the author successfully supports his claim. Energy drinks have little scientific support, rely on caffeine, and have the same effects as coffee and NoDoz.

As I started collecting information for this paper, I soon realized that the energy drink industry is a very small (18 percent) part of the beverage industry, but a very dominant part to say the least. Interestingly, the major players in the industry, Monster Energy, Red Bull, and Rockstar, have intentionally veered away from the conventional mediums used to promote products. They instead have chosen marketing mediums that appeal more to their target markets and the “live life on the edge” lifestyles that they live. Monster for example, shies away from mass market

First let’s understand that an energy drink simply does as its title suggest, gives the consumer energy. This is accomplished most of the time with caffeine from a guarana bean. Some of the other players in this market

Calypso Pty Ltd – a manufacturing and distributing company based in Perth Western Australia- has created a new energy drink titled ‘Alive’. The company has outsourced the production of the product to the Coca-Cola Amatil (CCA) in the Coca-Cola Bottlers at 19 Miles Rd, Kewdale Perth Western Australia 6105 (one of the largest bottlers of non-alcoholic ready-to-drink beverages).