Carnival Cruises

very broad one, meaning that industry competition can be very diverse, and indeed it is. The

Generally the concentration of competitors has been fragmented by geography. However, through recent consolidations, the emergence of regional and national chains has started to prevail along with the decline of the independent/local shops. This consolidation activity has allowed many companies to spread their fixed costs over a wider range of output, thus

One of the major marketing strengths of carnival in its marketing department includes its focus on offering its products in three major markets i.e. premium, contemporary, and luxury markets. Secondly, through the use of its travel agents who receive bonuses for promoting the organization, Carnival offers alternative land package vacations.

Answer: Carnival should place a high priority on marketing. They can include more varied activities that should be marketed towards different lifestyles. This will attract more people who would not have considered a cruise in the past. They can offer many promotions that lower the cost of their cruise. The company can also offer a large selection of cruise options, with ports located in many countries around the world. (Source: http://www.echeat.com/essay.php?t=31046).

Businesses are not only faced with competition within the industry they operate in. They also face competition from businesses in other industries.

To begin analysing the effect of vertical separation of incumbent firms and how well it stimulates competition within that economy, we must firstly keep one idea in mind, and that is what effect would result from the industry or company being managed as a single firm or being segmented into smaller, more focussed firms ie, separated.

When most people talk of going on a cruise, dining and activities available on the ship are two things that stand out the most. The Carnival Miracle has a variety of different dining options and activities for all ages, ensuring that everyone is likely to find something that they enjoy while aboard.

As the number of cruise ships continues to increase in the industry, domination by a few companies continues to rise. Carnival Corporation & plc is one of the largest cruise companies in the world has put orders for three new cruise ships to be built in China. This is in order to have cruise ships that are going to different routes at a time, hence serving a more diverse customer base (Vairo, Quagliati, Del Giudice, Barbucci, & Fabiano, 2017). The company has already almost exhausted the older generation of its customers. Carnival Corporation & plc has however found it hard to attract the younger generation.

Porter’s 5 forces model allows to analyse the factors outside the Cruise industry that influence the nature of Carnival competition within it, the forces inside the Cruise industry that influence the way in which Carnival compete, and so the company’s likely profitability. With an understanding of where power lies, Carnival can take advantages of a situation of strength, improve a situation of weakness and avoid taking wrong strategies. Porter has identified five competitive forces that shape every industry and every market: bargaining power of suppliers, bargaining power of buyers, threat of new entrants, threat of substitutes and rivalry among competitors. A sixth element has also been added

In 2013 my family when on a Disney cruise in Florida. We went for a week and had the best time of our lives. Originally we went to Florida to just to say goodbye to your neighbor’s. My mom tricked us and when she tricks us it's pretty bad so…… Then later that day she said that we were going to drive around for a while so we get in an uber and ride to this big ship and what my brother said was are we going on the ship and my mom said no sorry maybe next time’’. But really we did, so my brother and I almost cried because it was going to be a week of lots of fun.

Carnival designed seasonal cruises that sail to different destinations. The themes chosen are based on the locations the ship will be travelling to. Also, buffet options are available in order to provide a variety of food options for the customers and avoid cultural preferences.

•Monopolistic competition- When an industry contains many rival firms, each of which has a comparable but at least slightly different product. Restaurants, are an example, all serve food but of different types of food and in different sites. Manufacture costs are above what could be attained if firms sold equal products, but consumers have an advantage from the variety.

Existing Competitors. Rivalry among competitors within an industry use price discounting, new products, marketing, and other techniques to be competitive. Profitability of an industry suffers from high rivalry. The intensity with which companies compete and the basis on which they compete determine to which degree rivalry brings down an industry’s profitability (Porter, 2008). Pure competition is considered by economists as a competition with a high

highly fragmented with at least 20 major manufacturers in each technology segment. Because of the

The final uncontrollable force affecting the cruise line industry is competition (Montalvo, 2007). This is probably the least influential force since 91% of the cruise line industry is made up of three companies-Carnival, Royal Caribbean, and Star. These three organizations are world-famous and have developed the cruise concept to the point that there is a cruise that will fit just about every person’s destination dream and budget reality.