Case About Shakey's Pizza

The purpose of this case is to determine which key variables drive Crusty Pizza Restaurant’s monthly profit and then forecast what the monthly profit would be for potential stores. Based off of this information we will be able to make a recommendation to Crusty Dough Pizza Restaurant on which stores they should open and which they avoid. The group was provided 60 restaurants’ data that included monthly profit, student population, advertising expenditures, parking spots, population within 20 miles, pizza varieties, and competitors within 15 miles. For the potential stores we were given all of this

One of the main reason’s Papa John’s has had so much success since the time of their inception is the limited menu and freshness of their product. A limited menu could be considered as a disadvantage, but for Papa John’s the limited menu is an advantage as the main focus is their fresh pizza (Parnell, 2014). They have received numerous awards for customer satisfaction, as they only use fresh ingredients and vegetables on their pizza (Parnell, 2014). They also require all of their franchise locations to purchase their ingredients from a list of approved suppliers. More recently, the pizza industry has changed by offering more low cost pizza options from companies like Little Caesar’s and Cici’s (Parnell, 2014). The pizza from these locations

There are very few things that a high school student such as myself needs to thrive, and one of those things is pizza. The well being of a young mind is crucial to success on all behalfs, and naturally, one would want the young generation to prosper. However, with a repulsive combination of aspects such as homework, sports, and social interactions, it’s quite challenging to be able to get a full meal in a short period of time. Luckily, your store sells frozen, ready-to-make pizza, which is a brilliant marketing strategy that appeals to an enormous demographic. Yet I can’t help but be disappointed by the array of brands offered there. Though you offer Red Baron, Tombstone, and DiGiorno, you do not carry my personal favorite brand, Tony’s. I

. (Parnell, 2008). From the beginning, the firm has concentrated on just making good pizza, they have a limited menu and the company does not try to have a low-cost option. Reasons for not imitating the low-cost option of the competition is due to the company stating, “You cannot have a quality product at a low price.” The company does follow the low-cost

Exhibits 6, 8, 9, and 10 provide a great deal of information to TruEarth Pizza, including several necessary areas of continuing product development. Creating more appealing varieties and finding a way to increase the convenience factor, for example, would be excellent ways to improve customer response to the product. There are other, more distressing problems that suggest the entire model might be flawed and ultimately unprofitable: two of the most substantial dislikes of the

In a growing ethnic food category, NRFC is facing the decision of launching or not Contadina fresh pizza. Study has shown that business viability is closely depending on brand penetration rate which is not accurately measured. Moreover, NRFC try to get the first mover advantage to face the expected concurrence of Kraft. Product is facing positioning problem, and if the launch failed, it may affect brand awareness and be harmful to its pasta line. NRFC should resolve positioning problem by finding the right price that increase sales reduce dependency to brand parent and ensure product

The market studies consisting of the forecast of the estimated demand show that the pizza

In Malaysia for example, pork and beef are not served in the Pizza hut. This is one most challenging form from all other factors because consumer’s behaviour and attitude are difficult to understand. Apart from the behaviour and attitude, the population and life prospect are also relevant areas in analysing the social factors that causes changes in pizza hut operation in Malaysia (www.pizzahut.com.my, 2009). The continuous changes in the taste of the consumers in Malaysia, pizza hut is always trying to adapt to the changes in consumers taste and this plays a significant role in improving pizza hut relationship to their customers and boost their market share. Recently, Pizza Hut just lunched their new Pastry Crown Pizza, the brand called all Twitter users to propose the most creative culinary concoctions. The Pastry Crown Pizza was a new product innovation made from the mash up between sweet buttery pastry and delicious pizza. The idea was inspirited by the love Malaysians in discovering new culinary experiences and Malaysia’s repute as a fusion of culinary diversity. (QSR brands Bhd,

TruEarth is faced with a dilemma on whether or not to launch the new whole grain pizza product. This case has analyzed the marketing survey data and provided full alternative solutions. The calculated projected retail market of $21 to 30 million dollars will meet the business requirements to proceed with this project. The marketing plan is to focus on two key consumer groups: existing TruEarth customers and new health conscious group that may or may not be existing pizza eaters. From this strategy, it is expected to meet on the higher end of the projected retail market. A side benefit is the added penetration of TruEarth brand name to the overall consumer market, which may benefit the whole grain pasta product.

The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products.

Crust Gourmet Pizza Bars, with strong brand equity, is set up by Costa who has management experiences in pizza industry. Through the franchise business model, it has reached 50 stores in Australia and planed to expand it into global market. A variety of healthier pizza choices based on nutrition standardization proven attract loyal consumers who are highly health conscious. In order to increase customers’ awareness and brand loyalty, they build up relationships with local community via sports and school supporting. The combination of unique products and the speed service result in the core competencies of Crust burgers in differentiation strategy.

Shake Shack is an upscale fast food restaurant hybrid, serving burgers, chicken sandwiches, hot dogs and custard to its customers looking for an upgrade. The fast food market is changing as more and more consumers are willing to pay higher prices for higher quality food. With upscale, fresh ingredients being served, Shake Shack is capitalizing on Chipotles recent struggles and becoming a fast food giant. Shake Shack had small beginnings, as owner Danny Meyer operated a hot dog cart, with much success, growing from that cart, his new ideas and hard work he was able to open the first Shake Shack in 2004. In 2015, Shake Shack decided to go public with its businesses, and it was the right choice. “Shares in the company more than doubled in their

Competition has always been a key topic and an interesting subject for discussion both in academia and in industry (Porter, 2010). Yum Brand operated and worked in a very high competitive market of food industry that provide suitable price ,good quality of food products ,new product development , attractive promotional and advertisement ,high level of customer services restaurants location and brand . As most of the companies looking for more growth, more sales, earn more profit and more revenue it was natural for them to developing new market and produce a unique product to gain competitive advantages because of that In a pril 2012 Yum Brand lunch a big of pizza shop in Dubai its aim to sell a small pizza called (crown crust pizza) the new product lunch was successful that lead motivated one American to fly down from new York to Dubai to have pizza.

Create awareness for the introduction of the new pizza crust ‘Freshizza’, highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza.

In conclusion, although Thai customers may be paying for the Pizza Hut brand experience, loss of the brand presents an opportunity for PPCL to rebrand by providing a service and product that effectively caters to the Thai customer