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Case Analysis : Bristol University

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Bristol university
Rajanbir Singh

Introduction
RadioShack is an American chain of wireless and electronics stores. It is owned by the Standard General Affiliate General Wireless. It is partnered with Sprint cell phones, and most stores are branded with "Sprint" though they also sell RadioShack items.
Radio Shack was Founded in 1921 and in 1999, it operated stores in the United States, Mexico, United Kingdom, Australia, and Canada. On 2015, the company filed for under United States bankruptcy law after 11 consecutive quarterly losses. By then it was operating only in the United States and Mexico. On March 31, 2015, the United States Bankruptcy Court for the Northern District of Texas approved a $160 million offer by General …show more content…

The mission statement of Radio Shack focuses on its retail business and acknowledges that the delivery of its employees is an essential part of achieving its mission. The mission statement of Radio Shack is: "Through its convenient and comfortable neighborhood stores, knowledgeable sales associates help customers get the most out of their technology products."

Issues of Radio Shack-
RadioShack management assumed in its turnaround plan that as a result of the closing of 1,100 stores, it would naturally follow that the decline in same-store sales would immediately halt.
• The stores are outdated- Almost radio shack store are outdated. They have a vintage consumer electronics store from the 1990s. They are among the most tired looking, antiquated and out of fashion stores that exist in American retailing today.

• RadioShack needs to revamp merchandise- RadioShack is mostly selling cell phones, a dangerously saturated category. They don’t have a strategy to sell many other things like internet radio or satellite phones, tablets, etc. It carries one 3D printer on its website, they should it have more and be the pioneer in this category.

• Employees are largely clueless- The most employees are clueless. They don’t have strategy to compete in the growing online market.

• The online business isn 't promising- The big online companies like Amazon has been concerned for radio shack and many other

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