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Case Study Of Aircel

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1. EXECUTIVE SUMMARY:
Aircel group is an Indian mobile network operator headquartered in Chennai, that provides wireless voice, messaging and data services in India. It is a joint venture between Maxis Communications of Malaysia and Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%. Aircel commenced operations in 1999 and today is the leading mobile operator in Tamil Nadu, Assam, North-East India and Chennai. Aircel Business Solutions (ABS) is the enterprise division of Aircel(B2B), which addresses the telecom requirements of International and Indian markets with an array of industry-leading products and services to various corporate. Aircel Business Solutions is an emerging firm in the field of internet industry. Its range of product and services includes Internet Leased Line (ILL) services, Video conference solutions, Data transfer solutions, Data Connectivity Solutions, BaaS (Backup-as-a-Service) and mobility …show more content…

By questionnaire asked to IT managers we understood the per month expense of the company on internet, which we could reduce by 10-15% depending on what they are paying, and retention of previous customers through special cost cutting offers.
The project also consisted of introduction of Aircel’s newly introduced mobility services i.e., corporate mobility and wireless internet services to the partners, second part of this project consisted of finding new partners in the market for business alliance and partnership with Aircel. Business partners were selected through the selection criteria, that is the prospect who satisfies minimum requirement were selected as the business

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