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Case Study Of International Business Management

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LABUAN SCHOOL OF INTERNATIONAL BUSINESS AND FINANCE
UNIVERSITI MALAYSIA SABAH
LABUAN INTERNATIONAL CAMPUS

ASSIGNMENT

COURSE: INFORMATION TECHNOLOGY FOR BANKING MANAGEMENT
CODE : GB 31103
Name Matrix no.
Cheng Khai Ling (L) BG 12110059
Lilien Choong Hooi Hyit BG 12110236
Low Xin Yi BG 12110263
Chu Vui Kien BG 12110090
Yap Chun Hien BG 12110596
Chong Vui Fatt BG 12110081 Value Chain
A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. The concept comes from business management and was first described and popularized by Michael Porter (Porter, 2013)

Above figure is retrieved from Standard Chartered Bank Value Chain, same as Porter’s value chain, it start with inbound logistics, operations, outbound logistics, marketing and sales and service. All of those are known as primary value chain. Next will be the support activities that consist of procurement, technological and development, human resources and infrastructure. …show more content…

Example like call-offs to suppliers for supply, material handling and warehousing, but in all banks include Standard Chartered Bank itself, the raw material will be the money and the gathering fund will be the gathering activity in this level. Bank can collect fund or capital by selling deposit services, issue bonds, or borrowed from Capital Bank or in this case the suppliers of the raw materials (moneys).

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