Case Study Of Konrow

| Strengths 1. An international brand sensation. 2. Particular brand culture 3. With leading technology development ability and also well product quality 4. Marketing both online and offline

In this examination, we will include a tone that places emphasis on sales and continual development of viable product and innovations, which has already positioned the brand in the lead position of an extremely competitive domestic industry. Taking insight from George Stark’s, Curveball Strategies to fool the competition, we will have a strategy aimed at “winning customers, not by

Brand design plays a crucial role on the customers’ purchasing decision. The brand design is the tool to promote a product by any organisation that can either attract the customers or resist them to buy the product. The chosen topic is considered to evaluate the importance of branding for any product in UK and US. As opined by Kapferer (2012, p.76), Brand Design is important when trying to market a new product or service in the market, which is new or already exists.

As the company continues to evolve, it still stays true to its attractive qualities that have earned millions of loyal customers around the world. They have a commitment to quality. By only carrying 4000 stocked units in the warehouse, compared to 30,000 at your local super market, it can carefully choose its products. This insightful selection is based on quality, price, brand and features. Therefore, having the ability to offer the ultimate best value to its members.

The company’s main objective is to increase brand recognition in the domestic market as well as

As the brand and the customer pertains the strong interconnection, it has be to firstly identified by the managers and should be recognized the brand propositions that communicate to the consumers. Particularly, the elements like the quality, durability, functionality and the value regarding to the brand should be recognized by the branding team of the organization. The recognition of the brand may help the company to build up the relationship between the consumers (Aaker,

The outstanding products with its brand name will save the cost for marketing and increase the competence in the industry competition.

Some companies choose to adopt a brand strategy and Riezebos (2003) explains that this consists of differentiating the brand and adding value to the brand. By aiming for differentiation in a strategy, it gives a brand competitive advantage.

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

A marketing strategy will help differentiate a business form other business in the same line of business. The best way to differentiate a business is to create a core message. By having a unique approach business can eliminate competition. Sof-A-Logue’s goals for the new year are to build their brand with a clear market value proposition and create plan’s product strategy. They also want to develop customer profiles by using customer segmentation systems and position the company as the number one personal communications company by a new hybrid marketing campaign. The marketing team will present The Power of Less which focuses on eliminating anything not contributing to the success of the company. The marketing team will focus on simpler,

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

This report focusses on the various reasons that many marketing strategies of companies do not work as planned. It highlights the failures that companies have encountered while marketing their products. This will help the readers understand the importance of having a strong marketing strategy. It will also guide them on how to avoid such marketing failures and the need to strengthen the brand image of their product.

If Kenchic did not have the right strategy, it could not have competed to this extent and grown fast. It is because of a strong brand name. Several suggestions put across in the book by Winer and Dhar (2011, p. 183) played a significant role. Movahhed (2016) also highlights several elements of brand strategy. Let us examine each one of them.

In this research, the objective is to study the brand management and to get an insight of how Birlasoft has participated in the globally evolving IT industry, while remaining focused on consistent innovation, benchmarking, learning and developing.

They have become a perfect brand name that distributes various industrial products to its clients at competitive prices. They have introduced relatively exceptional innovative business strategy