Case Study Of Pepsi Cola

Corporation, Hansen Natural Corporation, Kraft Foods Group, and The Kellogg Company to name a few (Jurevicius, 2017).

PepsiCo is a beverage, food and snack corporation headquartered in New York. PepsiCo India is a whole owned subsidiary of PepsiCo which entered the Indian market in 1989. PepsiCo provides a large variety of food products and beverages in India. Their brands include Pepsi, Lay’s, 7up, Cheetos, Duke’s, Gatorade, Kurkure, Lehar, Mirinda, Mountain Dew, Quaker Oats, Slice, Tropicana and Uncle chips. Their motto ‘Performance with Purpose’ states how the company wants to minimalize the impact on the environment apart from giving out good products.

Branding in a business is important as it shows the reputation of the business. The importance in the buyer’s behaviour can affect the businesses sales, as it can increase or decrease their sales. Consumers are responsible factor for the sales of any products or services, so when a new product is being released in the market, understanding consumers buying behaviour becomes very essential. The business has to study and understand the

Earlier companies use to concentrate on making a brand image is to only entice new customers but these days theories have turned around. Maintaining the brand has become one of the prime targets’ for marketing professionals in order to gratify existing customers.

Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by business man Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

Coca-Cola is an international household brand. Created in 1886, pharmacist and inventor Don S. Pemberton’s now popular beverage made its first debut at Jacob’s Pharmacy in Atlanta, GA. The syrup concoction, which gained its name from Pemberton’s bookkeeper, was mixed with carbonated water and served as a fountain drink. Dr. Pemberton did not conceive the potential of his new invention, because of this he sold shares of the business to various partners Journey Staff, 2017). However, one investor, Asa Candler, a future mayor of Atlanta, savvy business man, and the first president of the Coca-Cola Company, did see the potential and worked diligently to acquire all the rights and control of the business. Eventually Mr. Candler achieved his goal, and in 1893 the Coca-Cola Company was incorporated as a Georgia corporation. By 1895 the meager beginnings of selling nine drinks a day had transformed into a successful brand which was sold in every state and territory in the U.S. (Journey Staff, 2017).

PepsiCo Inc. is a consumer product company, whose trademark is highly valuable across the globe. Its Pepsi-Cola division is said to be the second largest Carbonated Soft Drink (CDS) manufacturer in the world, and it accounts for about 21 % market share of the world’s CDS market. In the United States. It occupies 29 % of the market. Pepsi-Cola, Mountain Dew, and Diet Pepsi are ranked among the top ten CDS in the United States.

Coca-Cola had kept it’s recipe a trade secret for over 100 years. It has been kept in bank vaults with very stringent protocols as to who may have access to the written recipe. The people that Coca-Cola allow to have the knowledge of the recipe have signed non-disclosure statements. They can make the syrup but are not able to share the recipe. In 1925 the recipe went into the bank vault of Trust Company of Georgia. The bank may have changed names over the years but it still protected Coca-Cola’s recipe until 2011, when Coca-Cola moved the recipe to the vault they built to house the recipe.

The beverage organization Coca Cola has established programs to create and support employee engagement throughout their organization. For Coca Cola to promote engagement, they relie on their local leaders to promote and support the work groups. For these leaders, extensive training has been established to improve areas of leadership that can inspire and create a positive work environment. These areas are also seen as areas of engagement that can impact of business results and is the important to employee empowerment. According to Xu and Helena, a impactful and direct correlation between the levels of engagement and leadership style is where the leadership is caring and nurturing to create a work environment that can be conducive in order to increase the levels of engagement (2011). The leadership training also works on leaders practicing behaviors that are directly related to engagement as part of the leader’s daily routines.

In Pakistan the coke segments more in urban and suburban areas as compare to rural.

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative

Branding is not just a corporate identity program that promotes continuity of messages delivered to the consumer. It is more than logos or product lines or even products. A brand is the result of managing a number of elements, such as marketing, sales, distribution, product quality and others in order to create an emotional connection with consumers. Marty Neumeier (2005) defines a brand as "A person’s gut feeling about a product, service or company. Therefore, positioning is the vehicle used to establish a preference to a company’s brand relative to competitive offerings, based on the perceived uniqueness and significant difference. Branding, therefore, promises a good user experience.

New product failure or success hinges primarily on a product’s uniqueness and superiority (Bethel, 2017). Coca-Cola exemplifies a company familiar with superior and unique products. Coke. Dr. John S. Pemberton formulated a unique flavored syrup, mixed it with carbonated water and served it from a soda fountain in his pharmacy. This distinctively tasting 1886 concoction, dubbed “Coca-Cola”, became later referred to as Coke (Coca-Cola, 2017). Initially, this fountain favorite averaged sales of nine servings a day. One hundred thirty years later, daily sales average a whopping 1.9 billion servings per day world-wide (Coca-Cola, 2017).

1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?

Advances in marketing effort have resulted in many changes in company. One such strategy is the plan of branding. Branding illustrates a positioning of a company and its product through a symbolic mean. Nowadays, branding has become significantly important as a mean to encourage repeated purchases. Moreover according to Bubba (2015, n.p), branding allows a company to promote its product and/or its service making customers form an association between the product and the company. “If you’re remembered as a quality provider, then you will be encouraging repeat business.” (Ibid.). This essay will examine important and cases in point of branding and its chain reaction on consumer behaviors in present day.