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Case Study On Lagon Cafe

Satisfactory Essays

This project is about a company Lagon Café from 20 Malvern Road Malvern in Victoria. The café is famous for its signature products of gourmet coffee and home made deserts. o Develops the marketing objectives for your organisation including:
 Identifying strategic direction

- Café renovation to improve the business appeal to customers.
- Equipment necessary for business acquisition, namely coffee pots, cappuccino machines, blenders, etc.
- Make an agreement with distributors’ coffee, and bakery machines.
- Create a warm, friendly environment artist (ie choosing colors, the choice of music, decoration)
- Open for big corporate and to become the main cafe industry leader.
- -Ensure the funding for starting with at least $ 50,000 for the space …show more content…

- Marketing and sales: value creation
- Service: align customer expectations and performance of the product or service.
- Infrastructure company: the systems within the café to ensure all the information and stock flow in a smooth and effective way
- The management of human resources: the creation of a structure for people in business, which includes recruitment, training, retention and compensation staffs
- Technology: the use of technology to maximize service, thereby enhancing customer value.
- Outbound logistics: the means of getting the product or services to customers (for example, distribution systems and shippers to buy products in retail stores).

 Scope your marketing opportunities and formulate short and long term marketing objectives

Lagon Cafe’s future marketing opportunities can be as:

- Services marketing: focus on after-sales service and customer service charter to deliver the messages of customer-centric strategies
- B2B marketing: to get a long-term contract and business relationship with some large corporate enterprises.
- Ideas of marketing: to create a unique business image of relaxation and comfort for …show more content…

Customers only purchase products from Lagon Café during sales seasons Minor Sales targets such as profit abilities cannot be achieved Discount time should avoid the business peak time The gap between discount time and peak time should be more than 5 hours
Customers are not informed of new products or services from Lagon cafe Minor Customers consider the restaurant is not good at the promotions Put a poster outside of the restaurant or at the counter Poster should be put up on each table and counter
People are not informed of the café’s online information details Major Failed to identify any new products or information occurred within the restaurant Print the website address on the cover of the menu Print the big font and font size of website names
Communities will not be impressed if the café’s local sponsorship programs are irregular Minor Investment funds will be wasted Select the sponsorship with the maximum number of people attended Only choose the sponsorship with more than 5000 participants
Café’s mail dropping and catalogues will be considered as the junk mails according to the majorities of people Minor Business expenditures are wasted Fliers offered together with the discount voucher Fliers to be despatched during the

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