This project is about a company Lagon Café from 20 Malvern Road Malvern in Victoria. The café is famous for its signature products of gourmet coffee and home made deserts. o Develops the marketing objectives for your organisation including:
Identifying strategic direction
- Café renovation to improve the business appeal to customers.
- Equipment necessary for business acquisition, namely coffee pots, cappuccino machines, blenders, etc.
- Make an agreement with distributors’ coffee, and bakery machines.
- Create a warm, friendly environment artist (ie choosing colors, the choice of music, decoration)
- Open for big corporate and to become the main cafe industry leader.
- -Ensure the funding for starting with at least $ 50,000 for the space
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- Marketing and sales: value creation
- Service: align customer expectations and performance of the product or service.
- Infrastructure company: the systems within the café to ensure all the information and stock flow in a smooth and effective way
- The management of human resources: the creation of a structure for people in business, which includes recruitment, training, retention and compensation staffs
- Technology: the use of technology to maximize service, thereby enhancing customer value.
- Outbound logistics: the means of getting the product or services to customers (for example, distribution systems and shippers to buy products in retail stores).
Scope your marketing opportunities and formulate short and long term marketing objectives
Lagon Cafe’s future marketing opportunities can be as:
- Services marketing: focus on after-sales service and customer service charter to deliver the messages of customer-centric strategies
- B2B marketing: to get a long-term contract and business relationship with some large corporate enterprises.
- Ideas of marketing: to create a unique business image of relaxation and comfort for
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Customers only purchase products from Lagon Café during sales seasons Minor Sales targets such as profit abilities cannot be achieved Discount time should avoid the business peak time The gap between discount time and peak time should be more than 5 hours
Customers are not informed of new products or services from Lagon cafe Minor Customers consider the restaurant is not good at the promotions Put a poster outside of the restaurant or at the counter Poster should be put up on each table and counter
People are not informed of the café’s online information details Major Failed to identify any new products or information occurred within the restaurant Print the website address on the cover of the menu Print the big font and font size of website names
Communities will not be impressed if the café’s local sponsorship programs are irregular Minor Investment funds will be wasted Select the sponsorship with the maximum number of people attended Only choose the sponsorship with more than 5000 participants
Café’s mail dropping and catalogues will be considered as the junk mails according to the majorities of people Minor Business expenditures are wasted Fliers offered together with the discount voucher Fliers to be despatched during the
Keywords: human resources management, HRM, motivation, diversity, communication, recognition, relationships, performance, economic growth, recruiting, candidates, creativity,
The Human Resource category addresses employee selection and development practices, motivation, satisfaction and compensation as it relates to the growth and success of the company. The experts will review the work environment, the morale of the employees, the benefits and the company culture. The applicant will need to address workforce development, staff performance management, and how both align with the company’s goals.
“Human resources (HR) are the people that an organization employs to carry out various jobs, tasks, and functions in exchange for wages, salaries, and other rewards” (DeNisi & Griffin, 2016, p. 4). Human resources contain a variety of key components that are essential to the success of any business. These key components include planning, job analysis, recruiting, selection, orientation, employee and labor relations,
The concept of the café was discovered in 1995 when the owner, Siddhartha, encountered a pub that also provided Internet access. Its customers were able to enjoy a drink and the accessibility of the Internet. He desired to take that business concept and apply it to Café Coffee Day. Siddhartha, the owner, wanted to be hands on with his company from growing the coffee beans to the hands on access of the business such as interviews, Siddhartha wanted to have full control and was able to cut costs in doing so. His cafés were able to purchase modern furniture and current machinery for a fair price. Additionally, he invested money in educating his employees to offer his customers top quality service. This business model was successful but when the access of the Internet became available in the household consequently they needed to find another technique to draw in the customer. Although the concept of the café was booming they wanted to design new ideas to draw in a new field of clientele.
Human resources involves workers who are in charge of the organization and responsible for implementing strategies and policies that relate to the management of individuals. It is a very important part of a company’s success and ultimately decides how much the company can grow and achieve (Vasquez, 2003). Human resource managers seek to achieve this success by arranging the supply
Before the opening of the Broadway Café, and during the first months of operation, it is essential to know one's own business. Word of mouth is certainly a powerful weapon of promotion, but also a well-organized campaign can bear fruit. For example, one can rely on the specialized agencies for the distribution of brochures, business cards, brochures, leaflets intrigued by the potential customers effectively communicating information to the Broadway Café, and especially it is distinctive and strong quality and taste. Not to forget the billboards and ad on local media (radio, print, television). The advertising is catered to achieve the target market successfully (Ambler, 2000).
Human Resources often begins as very tactical policies, records, compliance, discipline, compensation, benefits, job descriptions, hiring, performance management (). Taken to the next level, HR becomes strategic, connecting employees to the business mission, values, and vision, in order to drive business results (). Employee goals and metrics align to the business strategy and rewards tie into results. Additionally, careful consideration is given to developing talent pipelines, employee succession plans, and career planning in order to respond flexibly to the inevitable work flow and staffing changes that all businesses experience ().
Human Resource Management, was developed in the late 90’s, by R. Wayne Mondy and Judy Bandy Mondy. It was designed to help new students become familiar with human resource management, providing both realistic and practical scenarios of HR’s strategic role in planning and operating organizations. Through various examples from the research of company material, it demonstrates that all managers are necessarily involved with the human resources part of business, which is
Outbound logistics refers to physical distribution activities such as collecting, storing, and distributing products to buyers and involves (finished goods) warehousing, materials handling, network planning and management, order processing, and
This coffeehouse would function like any other coffee shop; serving hot and cold beverages like a variety of teas and coffees, baked goods like cakes, muffins and cookies, sandwiches and wraps, all of which would be prepared fresh daily. The only twist would be a book lounge within the shop, where customers can enjoy a wide range of books for reading while savoring comfort food.
1. Statement of Problem: What are the problems being faced and the most important 3-4 decisions the company needs to make regarding the situation of the company in China.
This project is about a company Cool Cafe from 80 Collins Street Melbourne in Victoria. The café is famous for its signature products of gourmet coffee and homemade desserts.Cool Cafe provides a cosy and enjoyable dining environment for its customers. The café has its signature products of sandwiches, cakes, deserts, coffee drinks and soups. The café aims to offer the Malvern local community through providing the best sandwiches, cakes, deserts, coffee drinks and soups which satisfy the customer needs and expectations of either being in a hurry or just sitting down and enjoying the gourmet food and drinks.The café’s food and drinks are all hygienically made and processed. The café owner Mr. Yip has been working in the coffee industry for
Distribution of the products is very important as this is how they are going to be delivered to the target audience. There might be different channels to distribute a product as well as intermediaries (Srivastava 2006). In Mauritius, there is only a franchisee that will sell LUX* products to the consumer. The Café LUX* Trademark can be used only by this franchisee.
Levendary Café has grown from a small restaurant that offers soup, salad, and sandwiches in Denver to a multibillion quick casual chain that operates 3500 stores around the U.S. The founder of the Levendary Café, Howard Leventhal managed to establish a strong market position for the Levendary Café in the U.S and succeeded in creating a $10 billion
Every organisation needs human to work for them. Without people in the organisation it cannot commence its business. Human resource is one the main factor due to which an organisation works. It is one of the important segments of management. It comprises of a process which includes planning, recruiting, developing and retaining the people who are working for the organisation. As already told human resource is important, all the work, all the planning is done by them. They have to be recruited and retained for a long period of time. An organisation wants right person at the right job and at the right time, for this an organisation has to do the staffing and the recruiting very efficiently and effectively. To run a business and to keep the company’s name high new and young blood needs to be recruited in the organisation as they will bring the new idea and options to grow the business. Retaining your old employees is also important one doesn’t want to lose the main and precious assets of the organisation. Nevertheless, it at times can be complicated and convoluted part in terms of the management of the organisation. We know humans are the ones who run the business so to keep them happy and satisfied at times can be a hectic and complex process. In simple terms human resource management is the management of the humans as the resource for the organisation, it involves observing the work that a person does and make the right person do the right job so