Case Study Questions On Strategic Manufacturing Management

2) Can an intermediary serving two customers avoid alienating one of the groups as it searches for ways to grow? If not, why? If so, how?

listening to the customers, rather than forcing them to listen to us. 3) Combining our

In consumption, it is believed trends travel from the upper classes to the lower class as those from a lower social status seek to emulate those of a higher social status, this is referred to as the trickle-down effect (Trigg et al., 2001).

A customer’s buying behaviour is also influenced by social factors, such as the groups to which the customer belongs and social status.

1. Introduction The intended purpose of this report is to outline the nature of the Australian retail market, specifically the retail food sector. This report will then discuss the role of market segmentation and how it has resulted in the emergence of new retail channels available to consumers. The emergence of ALDI as a new retail channel will be the focal point of the report along with a brief overview of other new-coming organizations such as Costco. Through the use of current journal articles, books, internet sites and government publications, this report will outline the benefits of the new retail channels available to consumers, especially in regards to saving on common expenses. This report will also discuss the possible room for

This section will focus on customers’ needs, identifying collaborators and their strategic goals and identifying the competition that provides similar products.

Bargaining power of buyers: Businesses and individuals all fall under the customer's category for this industry. Big customers do get volume discounts and can negotiate prices with sales representatives. However smaller customers have to take what is being offered to them. The only say they have is that they can switch between the players, but due to intense competition, the prices offered are generally the same across the service band.

Woolworths is a conventional supermarket owned by Woolworths Limited. It started as a basement store in Pitt Street in 1924, and is now one of the leading competitors in the supermarket business. With over 850 stores in Australia, and 110,000 Woolworths staff, they provide

High-Ended Shoppers: This group of shoppers are willing to pay higher prices for higher quality items. These are the middle and upper class families with higher paying careers and educational degrees. These shoppers prefer quality brand as opposed to the generic brand

Question 1: How can an effective Customer Relationship Management program be used to identify, retain, satisfy and retain customers?

Automobile industry of japan witnessed an awesome accomplishment with the growth of Toyota. It became the biggest maker in the worldwide business. Toyoda kiichiro was hesitant to invest in automobile sector. In the year 1933 the company started its production. In order to have cost efficiency they adopted the mass production technology.

Also, the income that people earned determines the level of consumption. The more they earned, the more or luxury goods they are able to purchase.

Do you agree with Water’s decision to keep product 103? Continue Production End Production Sales (Net) $ 26,670,000 $ - (Less) Rent $ 1,882,000 $ 1,882,000 Property Taxes $ 401,000 $ 401,000 Property Insurance $ 534,000 $ 534,000 Compensation Ins. $ 458,000 $ - Direct Labor $ 6,879,000 $ - Indirect Labor $ 2,309,000 $ - Power $ 302,000 $ - Light and Heat $ 106,000 $ - Building Service $ 75,000 $ 75,000 Materials $ 4,851,000 Supplies $ 350,000 $ - Repairs $

Social class is the position or ranking of people in society based on social stratification variables like income, occupation, type of residence, education and qualification that affect purchase pattern and buying behaviour. Social classes show distinct product and brand preferences, especially for goods considered as luxuries such as cars, furnishings and leisure activities like golf. For instance, wealth, power and prestige are popular factors frequently used in the estimation of social class. Social class influence can be used as a basis for segmenting markets, and may reflect the aspirations of consumers. (Schiffman, L., Bednall, D, O’Cass, A., Paladino, A., Ward, S. & Kanuk, L., 2008) Members within a social class share similar

There are some economists who support a theory the U.S. economic system is without a social class system, in the typical sense. However, through many proven research methods, science leans in the opposite direction of that theory. It has been shown that humans have a natural tendency to not only roam in places where they feel as though they belong, but they also exhibit similar traits in spending based on their surroundings. The main idea of the article “Social Classes and Spending Behavior” by Pierre Martineau is to understand consumer spending behavior in different social classes in order to apply a specific research design, created by Lloyd Warner, to several different market models. When a consumer of visibly lower social class walks into a expensive department store, the clerks inside will treat her considerably different than they would if a different customer from a noticeably higher living standard walked in (121). By having the difference between them, people who have the same standard will be treated differently in subtle ways (121). Apart from how others from separate social classes are treated, there is also differences among consumers of the same income level, which serves as a better indicator of their social class, as opposed to income level. It is said that Middle-class people do not hesitate when buying refrigerators and other appliances which is durable goods, also no hesitation when buying things in discount houses and making purchase in bargain stores