Chick Fil A Swot Analysis

With tons of beef fast food restaurants out there such as McDonald’s, Burger King, Wendy’s and Hardee’s, Chick-fil-A is outnumbered. The majority of fast food places sell hamburgers as their primary food product. Chick-fil-A’s attraction is their chicken sandwich, a “healthier” alternative to the hamburger. Chick-fil-A’s position is as a preferred alternative in the burger-dominated fast food industry.

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

How may I serve you? This is the greeting everyone gets when they dine at a Chick-fil-A restaurant. The company's relentless pursuit to build relationships with its customers goes beyond chicken sales. As a leader or manager, scanning your organizations external environment for opportunities and threats will assist in keeping employees motivated and the customers loyal during turbulent times. This paper will evaluate the external environment of Chick-fil-A, determining the extent to which opportunities exceed threats, or threats exceed opportunities.

I wonder if there are any factors that would make a SWOT analysis not useful? Ultimately, if the SWOT analysis is not completed correctly, it could be problematic. Clearly, the leadership of the organization has to be in-tune with their operations to enable them to take advantage of this tool (Parnell, 2014). Notably, SWOT analysis is useful regardless of the size or type business (Makos, 2014).

Also, there are more locations in the Southern region of the U.S than in the Western and Mid-western regions. This limits the amount of customers they can reach, therefore they need to be more widespread throughout the U.S. Also, due to the southern Baptist religious beliefs that Cathy practices, the restaurant is closed on Sundays. This causes them to loose profits for that day. If chick-fil-a would open on Sundays it would increase their profits as well as their opportunities by 52 days. Also, as I mentioned above, if they would expand their locations further west as well as outside the U.S. great opportunities could arise for Chick-fil-a. A huge threat that Chick-fil-a has come across is the anti-gay comments and opinions voiced by the CEO. By voicing his opinions he started a huge uproar and the company lost many of their customers. However, it also showed the company’s strong core values and Christian customers supported their decisions.

Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants

I have a lot of faith in Chick-fil-A I think that they could easily reach $8 billion by 2017 if their financial pattern continues. They are very clever in the moves that they implement and know how to follow the right trends to give them at a competitive advantage. Thy have a lot of supportive costumers that I feel will be with them for the long run and as long as they continue to slowly implement new items to keep people excited and stay true the their beliefs I don’t think they have much to worry

One of the leading weaknesses is the company being a religious biased company. This doesn’t seem to be a weakness for them, but they close on Sunday nation wide. On Sundays, any person who is out to eat cannot choose to eat a Chick-fil-A leading customers in a different direction. People may choose to eat somewhere else and become more loyal to a different fast food chain. Being closed on Sundays causes lots of hurt in the profits and loyal customer regularity. A weakness Chick-fil-A also has is being a many southern biased company is the United States. There are far more Chick-fil-As in the southern part of the United States compared to the north. Chick-fil-A has been a profit generating fast food chain in the south and could more these profits up north to bring more income to the company. With the company being a family owned business there are limited viewpoints to the company. A family is raised to have the same standards and viewpoints as one another. If a stakeholder has a great idea that could work for the company, it can be very hard to convince the owners of a family owned business to change their ideas. “Due to the CEO’s religious beliefs he is against gay marriage and expressed his viewpoint with an interview (Chick-fil-A).” Some of the beliefs like in this case would cause a loss of customers from this sort of

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

Chick-fil-A is known for their famous Chick-fil-A sandwich, but also for their private, family –controlled ownership structure, philosophy on management and biblical principles. Chick-fil-A uses the differentiation strategy to set them apart from other fast-food chains. Chick-fil-A mission was “To glorify God by being faithful steward of all that is entrusted to us and to have a positive attitude influence on all who come in contact with Chick-fil-A”, and to be “America’s best quick-serve restaurant.” One of their strategies they use to set them apart was focusing on people. This strategy included interview process, golden rule, consistent

Panera Bread’s mission statement is “a loaf of bread in every arm”. I find this to be very shallow, lacking direction for employees and meaning. For a company, as successful as Panera, I expected a more developed mission statement. It fails to address some of the key criteria that belongs in effective mission statements. For example, it doesn’t guide employee behavior, address the customers experience and doesn’t tell the employees how the company wants to operate and what type of company it is. Back when its main focus was just on bread this mission statement might have been suitable but now I believe it should show their growth and expansion over the years.

Chipotle’s current information system is capable of proving sufficient feedback on implemented activities and performance. Chipotle uses an integrated information system called MicroStratery Business Interlligence Platform which includes Finance, Field Controllers, Marketing, Operations, Human Resources, Restaurant Management, and Field Management. This system analyses and provides feedback on key performance metrics, such as daily sales, trends, impact of marketing campaign, etc. This system provides efficient and effective way of reporting information with low total cost and easy-of-use. It also manages the flow of information within each restaurant and between the restaurants and the corporate office. Additionally, The point-of-sales systems helps chipotle manage credit card transactions, recorded employees time clock information and other management reports. The information is transmitted to the corporate office on a daily basis. Chipotle’s information system is one of the Company’s strengths and it can definitely be used to gain competitive advantage.

Businesses usually abide by a mission statement to align goals and values establishing objectives toward creating the purpose of providing a service with the intent of promoting a quality product. My mission statement goes as follows...”Quality service and customer satisfaction are the driving force which Taste of Manila and its employees strive to achieve and will settle for

The management thinks the best way to enter the said market is through franchise. Due to its already established brand name, there is likelihood of many investors wishing to be associated with its name and reputation. The Christian foundation which Chick-fil-A associates is an added advantage to its quest to franchise in Canada.

1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.