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Childhood Obesity In Children

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One of the most recent epidemics known in the United States is obesity. America is considered worldwide to be the most obese nation (Top 10). Childhood obesity has more than doubled in the past thirty years (Childhood Obesity). Obesity in children and young teenagers is due to the amount of fast food advertisements that the children see every day that causes them want to eat fast food. Children nowadays between ages 8 to 18 “consume multiple types of media” and “spend more time in front of a computer, television, and game screens” more than any other activity expect sleeping (Fast Food Advertising). “Studies show that advertising does help push children and adolescents toward unhealthy behaviors” which include fast food advertisements (Klass). …show more content…

“In 2010, according to the World Health Organization, more than 42 million children under the age of five were overweight” (Mills). Childhood and adolescent obesity can arguably be due to fast-food advertising and the consumption of the food. Common fast-food restaurants are McDonald’s, Burger King, Taco Bell, Wendy’s, Pizza Hut, and many others. “According to a Federal Trade Commission report in 2008 the 44 reporting companies’ data which were used in the report spent more than $1.6 billion to promote food and beverages to children and adolescents” (Mills). Most of the advertising done from that report was in television commercials (Mills). Last year McDonald’s alone spent around $963 million on advertisements nationwide (Bhasin). That means that $1 out of every $6 spent for promotions in the United States were solely for …show more content…

Children under the age of six “cannot distinguish between advertisements and regular programming” and those under eight “do not comprehend the persuasive nature of advertisements” (American Psychological Association). Children have a remarkable ability to remember content from ads that they have been exposed to (American Psychological Association). “Research has found strong associations between increases in advertising in non-nutritious food and rates of childhood obesity” (American Psychological Association). During on study researchers looked at the effect of branding, the research used children 3 to 5 years old, two portions of identical foods were given, one in McDonald’s wrapping and the other not in the wrapping, the children would say that the food in the McDonald’s wrapper tasted better (Klass). This study shows how children are being influenced by what advertisements they view. In young children, research has shown “that for every one-hour increase in [television] viewing per day, there are high intakes of … fast food …” (American Psychological Association). And with children who “watch more than 3 hours of television a day are 50 percent more likely to become obese…” (American Psychological

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