Coca Cola Company : The World's Largest Beverage Company

Pemberton had created a drink called French Wine Coca. It was made from an extract from the leaf of Peruvian Coca, the purest wine and the Cola nut. Dr. Pemberton said it was an excellent tonic that helped digestion, respiration and the muscular and nervous system. In 1886, prohibition came to the city of Atlanta. Dr. Pemberton could no longer sell his French Wine Coca. That is when the Coca-Cola formula was concocted in a three-legged kettle in Dr. Pemberton’s backyard. He removed the wine and added sugar syrup. His bookkeeper, Frank Robinson, suggested the name and designed the logo that Coca-Cola still carries today. It was first sold in Atlanta, Georgia at Jacob’s Pharmacy. They sold about nine servings per day and made about $50 the first year. However, Dr. Pemberton spent over $70 in expenses so he lost

Founded in 1886 by pharmacist John Stith Pemberton, multinational beverage manufacturer The Coca-Cola Company is headquartered in Atlanta, Georgia. Today they are the world’s largest beverage company. Their current Chairman and CEO is Muhtar Kent. Other notable people are Board of Directors member Robert Kotick and Executive Vice President Ahmet Bozer.

The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries. Throughout this

Coca-Cola history began in May 8 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

Before Dr. Pemberton died in 1888, he sold parts of the business with majority of it to Asa G. Candler an Atlanta businessman. Under Candler’s leadership, Coca‑Cola distribution grew to soda fountains beyond Atlanta. And because of the

Coca-Cola Company (NYSE: KO) is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola Enterprises, also based in Atlanta, bottles & distributes the beverages. It employs approximately 146,200 both local and globally (www.cocacolacompany.com). Coca-Cola, is one of the world 's most valuable and recognizable brands, their Company 's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Globally, they are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world 's largest beverage distribution system, consumers in more than 200 countries enjoy beverages at a rate of 1.9 billion servings a day.

Pemberton Company, which gave him a huge salary, did not run so smoothly. The reason why Pemberton’s business did not run very well was due to the period of prohibition during the year 1885. Since Atlanta prohibited the use of alcohol in 1885, Pemberton had to swap the French Wine Coca formula by removing the word French Wine (Biography John S. Pemberton – Inventor of Coca Cola). Cocaine, being the originally formula used for Coca-Cola, is no longer the main content for Coca-Cola. Cocaine was then replaced with sugar, caffeine, starch, citric acid, and oil fruits. “For the main ingredient, Pemberton had to find and collect seeds cola plant native to tropical regions of West Africa and the tree coca leaves from South Africa” (Biography John S. Pemberton – Inventor of Coca Cola). Pemberton dried both the cola nut and coca leaves manually. Pemberton made his business successful and the potion he had created was revealed as he had hoped (Biography John S. Pemberton – Inventor of Coca Cola). Then Pemberton’s colleague Robinson came up with a name for the potion and he suggested the name “Coca Cola”. Pemberton approved the name “Coca Cola”. The Coca Cola formula, coming from Pemberton, was named “Merchandise 7X”, or it was abbreviated M7X. The naming of the Coca Cola formula was highly

According to King, M., M., (1986), “In the early 1880’s, Dr. Pemberton had introduced what became an extremely popular drink in Atlanta, Pemberton’s French Wine Cola.” (p. 85) According to King, M., M., (1986), Dr. Pemberton, himself explained that the drink was composed of “an extract from the leaf od Peruvian Coca, and the Kola nut.” (p. 85) He further explained that it was “the most excellent of all tonics, assisting digestion, imparting energy to the organs of respiration, and strengthening the muscular and nervous system.” (p. 85), as a pharmacist Dr. Pemberton promoted the drink for its health benefits.

The Coca-Cola Company is an American historical multinational, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America. The Coca-Cola Company is home to 20 billion-dollar-brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. Coke manages seven main operating segments (most of them geographically-based), including: Eurasia and Africa; Europe; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. The North America operating

Coca-Cola Company is the world’s largest beverage company with almost 500 different types of brands, such as Coca-Cola, Diet Coke, Fanta, Sprite and etc… Coca-Cola is founded is Georgia 1886 by the pharmacist call Dr. John Smith. Dr John Smith caramel color liquid and carried out to the street with a jug. The drink was accepted by the customers and they commented this drink is special. So they sold it through the pharmacy for 5 cent per glass.

John Pemberton did not have Coca-Cola patent for securities reasons. He instead went with trade secret where his secret formula is safely hidden in a banks vault in Georgia. Trade Secret allows John to restrictions to information of the company as well as limited the number of people who know the information. Trade Secret kept Coca-Cola safe from being copied and people knowing the ingredients. This is a reason why this soft drink has became so successful.

The founding of Coca-Cola was unusual. The original leadership began Coca-Cola’s long journey to success. John Stith Pemberton, an Atlanta pharmacist, invented Coca-Cola in 1886. Made of coca plant (cocaine) and cola nut, Coca-Cola was sold as a headache medicine. Originally this soft drink brand was not fizzy and may have been accidentally carbonated. Frank Robinson, Pemberton’s partner, had a printer that produced two different colors at the same time. He took over advertising and marketing for Pemberton Chemical Company, which owned Coca-Cola. Credited for naming Coca-Cola, Robinson wrote out the logo in Spencerian script then later was involved in the sale of the company.

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.

The Coca-Cola Company and PepsiCo are two of the world’s largest drink brands. With a new brand coming to the same market, looking at how Coca-Cola and Pepsi distribute their drinks throughout Australia will be the first step for the new brand to manage their marketing channels.