Comcast Corporation Swot Analysis

As of late 2004, Verizon is already considered the world's largest telecommunication company with annual revenue of $67.8 billion. Their continued plans are leading toward acquisition and development of fiber technology, which will allow it to offer cable TV services. Apparently they are still apprehensive regarding business customer and plan to extend add-ons again into the private sector, which worked for them in 2003.

I just feel like the care about their customers too much than other companies do because when I was reading the tweets that they post it was all about how they can help their customers. I just feel like other companies just want you to buy their stuff instead of focusing on what the customers wants. For example I went on the DIRECTV twitter page to see what they are twitting to help the customers all I saw was a lot of tweets about football games and basketball games. You can say that connecting with their customers, but I don’t think it is at all. What DIRECTV need to do is what Comcast is doing which is make sure your customers are getting the help they need from your company instead of talking about how the football games and basketball games are

Comcast is planning expanding globally. With the main competition with the Dish Television Network. Comcast’s have devised

Comcast Corporation, based in Philadelphia, PA, with its bundling services operates as a media and technology with its two primary business, Comcast Cable and NBCUniversal. Comcast sprung into life in 1963 and went public in 1973 (James, 2014) It has acquired many corporation to take a firm stand where it is at today. Comcast Cable is nation’s largest video, high-speed Internet which has continuously increased its speed 13 times in last 13 years which now offers up to 505 Mbps to residential customers and up to 10 Gbps to businesses as well as phone services under XFINITY brand (Comcast, 2014). NBCUniversal operates in media, entertainment and sports cable network, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts (Yahoo Finance, 2015). Comcast also invests heavily in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed (Comcast, 2015).

Hulu is a first mover in this space and is currently enjoying the first mover advantage. However with the ubiquity of internet technology accompanied by lower costs and the commoditization of the technology, the barrier to entry will be reduced and more players will be attracted to the profitable online video business, eating into Hulu’s profitability and success. Also, the increase in IT investments in the internet age causes “a Winner-take-all dynamic and high turbulence, as each group of dominant innovators is threatened by succeeding waves of innovation” (McAfee and Brynjolfsson, 2008) in Schumpeterian competition. This makes Hulu’s success vulnerable.

More and more videos, programs and advertisements are displayed on the Internet, not the traditional media channel, television. The video business model has gradually changed as time goes by. Comcast has reached such a significant scale that it now owns a huge large amount of media and entertainment properties. However, facing the uncertainty of video marketplace, many people proposed their

Comcast started as a regional provider and grew to the largest cable provider in the United States. Comcast focused on obtaining new customers with the latest technology. Comcast competes in the cable industry which provides some monopolistic protection by limiting direct competition. Comcast faces competition from competing technologies such as satellite providers. Comcast has diversified its portfolio by acquiring television networks, such as E! Entertainment Television. This is a small market of its profit. In addition to television networks, Comcast is offering new products, such as pay-per-view, video on demand and Internet access, some of which cannot be offered by satellite providers. Comcast is a telecommunications provider able to provide phone and Internet service also cable television. Comcast is headquartered in Philadelphia, PA. Comcast has 90,000 employees in the company. Seventy-five thousand employees are in the cable side and fifteen thousand employees in other areas of the business.

In 1963, with the purchase of American Cable Systems and its 1,200 subscribers in the city of Tupelo, Massachusetts, Ralph Roberts founded Comcast. By 2016 Comcast is one of the nations leading providers of entertainment, communication as well as cable products and services. Nationwide Comcast has over 100,000 employees; each day the company provides over 142 million phone calls, over 136 million emails and over 12 million received voicemails. To date Comcast is the leading cable provider in 19 states nationwide. Since 1963 Comcast has continued to grow with monumental purchases as well as mergers that were blocked by the government in efforts to stop a potential monopoly. Throughout the company’s history, it has grown in three categories Cable, Phone and internet.

They also provide telephony and broadband services. British sky broadcasting plc directly transmit on its own channels and supply of those channel on cable. British Sky Broadcasting Group PLC retail channels DTH, Sky Player and Sky Mobile TV customers and certain of its own channels to digital subscriber line (DSL) and iPad subscribers. In the year 2010 Sky acquired Virgin Media Television. It was formed in November 1990 by the equal merger Sky Television and British Satellite broadcasting which became the UK's largest digital subscription television company (Great Britain 2007). Sky is recognized for having changed televised sport with the breadth, depth and style of its coverage, as well as having revolutionized entertainment TV provision.

Comcast Corporation, based in Philadelphia, Pennsylvania, is the largest cable company in the United States. Comcast develops broadband cable networks and are involved in electronic retailing and television programming content.

The provision of entertainment can be done in many different ways, and each company has their own unique method of doing so. Turner Broadcasting has historically lacked innovation in the growing marketplace. They have had an adaptive growth strategy through delayed acquisitions, including historical acquisitions of Court TV and Legacy Film Properties and more recent acquisitions of Bleacher Report and iStreamPlanet. When John Martin took over as the CEO of Turner, however, he introduced a change in strategy called “Turner 2020”. Turner is now focusing on being the front runner and pioneer of innovative concepts. This begins with a consumer centric strategy focusing on content creation and the increased investment in internal projects. Additionally, Turner is working “to keep audiences engaged and bring (along) new viewers” while driving change in the industry. The resulting ownership, from Turner 2020, of innovative technology as well as creative intellectual property, generates various revenue creation streams. Turner has not eliminated the capability of adaptation, however, is creating an overwhelming focus on modernization. Shifting the focus of the company from adaptive to innovative will ideally guide Turner’s growth in the

Threats from outside of the company have forced Comcast to start evaluating what they need to do to adapt, change and grow their company in the future. Comcast now has increased

Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.

From 1984 until 1996 AT&T was an integrated telecommunications services and equipment company, succeeding in a newly competitive environment. In 1995 On September 20, AT&T announces that it is restructuring into three separate companies: a services company, retaining the AT&T name; a products and systems company (later named Lucent Technologies) and a computer company (which reassumed the NCR name). Lucent is spun off in October 1996, and NCR in December, 1996. Three years later AT&T announces general availability of its local residential telephone service in New York with a bundled plan called "AT&T Local One Rate New York." This is AT&T's first general reentry into the consumer local telephone business since the breakup of the Bell System. It occurs under the provisions of the Telecommunications Act of 1996. The Telecommunications Act triggered dramatic changes in the competitive landscape. SBC Communications Inc. established itself as a global communications provider by acquiring Pacific Telesis Group (1997), Southern New England Telecommunications (1998) and Ameritech Corp. (1999). In 2005, SBC Communications Inc. acquired AT&T Corp., creating the new AT&T. With the merger of AT&T and BellSouth in 2006, and the consolidated ownership of Cingular Wireless and YELLOWPAGES.COM, AT&T is positioned to lead our industry in one of its most significant transformations since the first

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,