Commercial Stirs Controversy Essay

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

In Jib Fowles article, “Advertising’s Fifteen Basic Appeals”, he shows us fifteen ways commercials try to appeal to people around our country. The need for sex, need for affiliation, the need to nurture, need to aggress, need to achieve, need to dominate, need for prominence, need for attention, need for autonomy, need to escape, need for aesthetic sensations, need to satisfy curiosity, and physiological needs. These needs are all how companies appeal to our needs to interest us into buying their product. These appeals can be seen in almost every

The Super Bowl is one of the biggest nights in the NFL. Not only for the players of the big game but for the entertainment and only reason I watch the super bowl- commercials. This is where commercials make their day-hit-wonders. And if they aren’t comical, heart string pulling or down right stupid they might as well be left on the Monday night news station.

It has become about the commercials as well or better known as Super Bowl ads. Super Bowl advertisements have become well-known or better yet iconic because of their sense of humor, quality, unpredictability and the use of special effects. The advertisements have become part of the culture of the game. A survey conducted by Prosper Insights and Analytics said 20% of adults surveyed said that the advertisements are the most important part of the game. In 1967, the average cost of airing a commercial was $40,000 during Super Bowl I, according to Bradley Johnson of Ad Age.

Coca-Cola has often been seen as an escape during the hardships of America. They provided a sense of hope; a false reality in which America was still the land of opportunity. The advertisements helped Americans ignore the harsh “ realities of depression” and embrace the “idealized reality of America”, the America they came to with hope (Coca-cola at home). Coca-Cola was there in the worst of times for Americans to enjoy and pretend nothing was wrong. Some people might say it made Americans ignorant during a time of destruction, but in reality it helped Americans cope with the crushing feeling of economic depression.

Everyone wants and needs to make money. The companies must carefully access to see if they will turn a profit in their investment into the commercial in the Super bowl. For one their company would get famous faster, because of the giant audience at the Super bowl. With as much social media as there is today if the companies’ ad is good everyone will talk about it, spreading the company as well. Although it is very expensive there is still room for profit, maybe not immediately, but like I said earlier they are getting their brand onto everyone’s minds, if the customers think about the product. Then they will buy the product if they hear good things and positively liked the commercial. But if the audience takes the ad the wrong way then the company would become less liked by the whole of the viewers, then lose sales from people who bought their product but wasn’t a loyal consumer.

We all know from our personal experience that one person’s idea of something offensive often differs from another’s. This essay is to determine the consequences towards negative advertising towards certain controversial products/services and why they are so offensive. All major media organizations need advertising to exist, that's how they pay their bills. At the same time, though, each organization sets its own advertising standards. Some ads a media company will simply refuse to accept (Peart, Karen N). Concerns have been raised about Beer advertising, Cigarette advertising, Sex advertising, Political advertising, and food advertising to children.

Advertising is ever changing since people and products are always transforming. Coca-cola has been living the advertising roller coaster since 1886.(About Us Coca-Cola History) Their message has changed since the beginnings of being a solution for the weary and tired to a message of creating a unity for people. The direction of the advertisements has changed considerably through the years. Although this may be the case if one looks at two specific advertisements, one from 1886 and another from 2016, the differences and similarities are striking. One can break down these similarities and differences into three distinct categories being the models in the ad, the Coca-Cola logo/ slogan, and the audiences the advertisements are directed towards.

One particular ad of Coca-Cola has demonstrated all five senses that relates to the ad “America the Beautiful.” First off, the visual viewing of the ad was so beautiful, full of life and

Despite its relation to obesity and other health risk, soda still remains as a popular beverage in the United States, and upon other demographic groups. Amongst the lineup of refreshments, Pepsi and Coca-Cola are the most leading carbonated cola beverage brands around the world. Pepsi and Coca-Cola had been rivals when introduced respectively in the 1900s, trying to dominate the carbonated soft drink market. Through print ads and video ads, both brands were undergoing global advertising war trying to dominate each other. Between the two brands, Coca-Cola seem to be superior to Pepsi due to it’s creative advertisements that grabs consumer’s attention. Coca-Cola portrays rhetorical strategies within the advertisement to catch the audience’s attention by using ethos, pathos, and logos.

Americans as a society have developed a habit or a tradition of idolizing sporting events. More specifically, The Super Bowl. An estimated 103.4 people watch the watched the Super Bowl in 2018. One part that Americans look forward to, the commercials. Some might not believe that these commercials impact our lives, but they give us a look into how others perceive each other. When companies use celebrities in their commercials, they try to attract those who idolize fame and their extravagant lifestyle. Other companies play on the viewer’s humor to try to sell their product. Few companies attempt to attract buyers through emotional connections. What does that say about Americans as a whole? What do Super Bowl commercials that have celebrities who we idolize, humor that reels viewers in, and companies that exploit the viewer's emotions.

According to Joseph Heath and Andrew Potter, authors of Nation of Rebels: Why Counterculture became Consumer Culture, advertising is seen as an “awareness institution” (Heath and Potter xix), a powerful organization in this country, even more powerful than some political establishments. Its repetition and ubiquity help impress its message upon the public. Hence advertising takes on a type of communication, replacing deep communication once found within communities. Authors Heath and Potter agree with earlier cited Kavanaugh, stating, “advertising is an omnipresent system of symbols, a persuasive and bold propaganda for consumer culture” (Heath and Potter 5). It deeply affects the way we connect and communicate with each other and lodges a large barrier into our communities. It makes forming communal bonds extremely difficult as many people are too caught up in the messages that advertising sells them instead of the people around them. American’s constant consumption leaves them “perpetually unsatisfied, restless, anxious and bored” (Heath and Potter 6), feelings that profoundly affect their personal lives. In turn, they become distanced from the