Comparison Of Nike And Athlete Foot

Nike, Inc. sought professional athletes to endorse their athletic shoes and in 1985 contracted with Michael Jordan. Michael's success in sports and his endorsement of a personalized Nike brand brought in over $100 million in the first year (Kotler & Keller, 2009). Nike has continued to market successfully with their "Just Do it" campaign and their targeting women athletes.

Nike isn’t like a stock exchange, there is no central exchange for shoes. In 2014, there were over 50 different online markets selling shoes and that number continues to grow. This means there is a lack of efficiency, transparency, and sometimes even authenticity. Could you imagine if that is how stocks were bought? What if the way to buy a share of Apple stock was to search online and off, and just hope that you would pass someone walking down the street who was wearing Apple stock, not knowing if they had the best price or even if the stock is

Nike, is arguably the most known brand out there. In the article that is reporting on Nike’s latest campaign, it is not only publicizing Nike, but Serena Williams as well. Nike is receiving the Internet’s coverage of media for free. Although Nike paid for the billboard, they did not pay for all of the publication they are getting from the Internet because of this article and many others like it. If Nike was aware of this happening, which I am sure they were, they picked Serena Williams to feature on their masterpiece because she is in the news often with her recent major wins in tennis. The article does a good job of listing her achievements; in turn this helps Nike out because an amazing and credited athlete is receiving praise from Nike.

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

Nike has been one of the top companies for sports clothes for a long time now.

That is what persuades kids to go out and buy Nike produced shoes. All so they can think now I can play like and Lebron James, but that's just my opinion. There are two things I think about Nike. First, all the statements I listed above. Second, although they may sell their shoes for, some might say, unfair prices they do give you a quality product which they have put time into making.

“Nike is focusing on long-term supply agreements by having fewer factories that are getting in the way of product our strict standards of sustainability and product excellence.”(help-en-us.nike.com/)

Nike invested in their brand by getting sports heroes to advertise for their brand such as Michael Jordon, Tiger Woods and the Brazilian football team. This further fuel the products appeal towards the consumers.

Nike is the number one shoe brand in the world with Adidas following closely behind. With all the rave that you hear should you really ‘just do it’ and buy those new shoes? Whenever Nike is mentioned you often hear nothing but how comfortable they are or how stylish they are with today’s up and coming fashion trends. Those both might be true however despite that is Nike as good as a corporation as it seems to be? Many don’t think much behind those closed doors but once they do they will realize that Nike as a corporation itself is nothing but cases of low wages, sexual abuse, and horrible work conditions. Although there are some benefits to this corporation such as their new enforced law of extended paid leave, the real truth behind that as well as the cons are nothing in comparison to how awful this corporation is.

These established big shoe firms like Nike, ADDIDAS sign up with international sports personalities and sponsor annual sports events like soccer world cup or cricket world cup. They also sign up the entire teams or clubs like NBA, NFL, and the Indian Cricket Team and then sponsor their clothing and accessories. This attracts a lot of youngsters to a particular brand.

Instead of spending millions of dollars on their workers, who are the backbones of making the actual shoes, they are spending it on their advertisements to promote their company. I realize that advertisement is essential to the success of a product, but it should not be at the cost of another human being to make a profit. I know that Nike is just one of thousands of companies that have taken their labor overseas, so that the product can be made at a fraction of its cost. Unfortunately the public sees Nike as a company whose product is worn by the rich and famous, therefore it is something that they would want for themselves. We the consumer enable them to continue this kind of business, because we buy the product. Through global media, we the public are becoming more aware of this kind of exploitation of workers. Overall, I think there is no pride to be found in companies that exploit their employees at the cost of a better profit for themselves. Awareness is going to be the key to hopefully fix it in the near

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

Nike's management's bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and placed Nike and its

Nike began as Phil Knight’s semester-long project to develop a small business, which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United States to be sold at a profit. His professor thought that Knight’s idea was interesting, but not much more than a project.

Even though Adidas is sponsoring top athletes like tennis player Anna Kournikova, the soccer player Zidedine Zidane and L.A Lakers’ basketball player Kobe Bryant, the focus