Competitive Strategy : The Morden Day Executives

‘Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through it’

Winston Churchill once stated “However beautiful the strategy, you should occasionally look at the results”. The current business environment is rapidly evolving due to the pressures of changing technology as well as the increasing demands firms are under to expand regionally and globally. Successful organizations in this often chaotic and changing environment must continually scan their internal and external conditions in order to respond proactively to market conditions and new trends. Firm leadership needs to not only have a vision for the organization’s future but also the ability to critically analyze the internal processes and structure of the firm in comparison to the outcomes or results of the firm’s current orientation. Strategy and vision are meaningless if the way they are being executed does not provide the organization a sustainable competitive advantage. Therefore it is critical that firm leadership examine how their organization is implementing their strategy to determine its effectiveness and results.

Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).

Nowadays, the concept of strategy in general and marketing strategy in particular appears very popularly in modern market. Oxford Advanced Learner’s Dictionary (2005, p.1516) defines strategy as “a plan that is intended to achieve a particular purpose” or “the process of planning something or putting a plan into operation in a skilful way”. Chandler, A. D. Jr (1962, p.7) views strategy as “the determination of the basic long-term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary to carry out these goals”. In another work, according to Anthony, R. N. (1965, p.15), strategy is “the process of deciding on objectives, on the resources used to attain these

In everything that we do, we have used some kind of strategy (plan). From driving to the store, which street to take to get there the fastest, to selecting that perfect item at the high tech store, the newest digital gadget. It is in our nature to formulate this kind of behavior when we are given a choice. In an organization it is much harder to accomplish that same behavior because there is more than one individual in the process, but still possible to do. Strategy is a guide by which an organization moves from a current state of affairs to a future desired state. In this paper I will explain the strategy implementation concept of the basic model of strategic management that we can use to make this happen. Strategy implementation is the process

Environmental scanning is very important to the health and success of a business. This is

According to Meyer, (2010), strategy is the action that company can take to achieve its desired goals. When it comes to a company, thinking can be said to be either long-term or short-term. When translated into action, it is what is called operations or projects. However there are differences between operations and

Fast and Furious will employ a global low-cost leadership strategy and pursue a competitive advantage by having lower costs and selling entry level cameras at low prices relative to rivals. We designed our cameras with basic features and mid level product enhancements, to produce a two star level product. Some of these specifications include 8mm image sensors, 230k pixel lcd display screens, 2704x1520 pix image quality, etc. By producing a lower quality camera, we were able to manufacture and sell our product at a lower cost. This allowed us to gain a competitive advantage and outsell our competitors from the get-go. Many of our competitors adopted this strategy later in the simulation,

There is no exact definition for Strategy because it is defined in different ways as some people think that make a plan to get success in future is a strategy while others think that future is hard to predict. Exceptionally, some Japanese companies have no strategies though these companies have a good cost and continuous improvement. The definition for strategy is to explain the direction and scope of any company for the long term to achieve advantage for the company or to fulfill the needs and expectations. Strategy is different from Operational effectiveness and they work in different manner in the companies. Michael Porter, who is a professor at Harvard Business School and a strategy expert, says that it should determine how organizational resources and skills should create advantage. Accordingly, Strategy can also be defined as an organizational change during actions in the organizations for better and advantageous results or to determine how we win and get success in the future period. It is a needful developed plan with respect to market to compete the world. Organizations should be responsible for competitive changes according to the market. It is the main goal for any Organizations. Business/IT strategy is very important to know the success rate of your business. Apart from Business Strategy, the other two main types of strategy are Corporate Strategy and Team Strategy. These strategies give competitive advantage of cost leadership, differentiation and focus. The

Strategy as explained by Johnson, Whittington and Scholes, 2012, pt2 is ‘’ the long term direction of the organisation. In addition Chandler, 1962, pt3 states ‘’ the long run goals and objectives of an enterprise and the adoption of courses of an action and the allocation of resources necessary for carrying out these goals. The authors state that a business creates its own strategy, in a way that will be best suitable for the accomplishment of their targets. The organisation has to find a way to handle their resources over a period of time, such as raw materials, in order to get the highest result of value they can. Strategy is a very crucial sector in an organisation. It needs time to be conducted but if it is done correctly it will help the organisation to get to the nearest end result of their goals. Strategies and goals are linked together. Both have a vision ahead of them. The vision of a better and more reliable organisation. Strategy, is the actual definition of the process of how a goal of a business will be achieved.

Multinational corporations and other industries have strategic management departments set up in order to design and implement strategies. Strategic management is formed with managers from various teams and with several years of experience. The best thing about the strategic management team is that refer to previous years of data and history of the organization in designing the strategies. Strategy management team in an organization is very crucial as it designs the future of the organization as the strategic management designs plans for the effective business operations of the organization. The strategic management process is a five step model and it has a series of steps in order to design an effective strategic plan. The following are the key steps in a strategic management plan:

A strategy is said to be a plan that is made for the long term success of a product or brand. It is extremely important to have a strategy in order to figure out a direction towards which any company is able to focus all its resources efficiently and achieve desired outcomes. Formulating effective strategies is a considerably long process in itself that combines analysing several factors, situations and issues that are already present in a company and looking to improve on them alongside trying to implement various innovations and ideas to collectively create a direction towards which they can move and direct the resources available to them.

Johnson, Wittington, Scholes, Angwin and Regnér (2014, p. 3) defines strategy as ‘the long-term direction of an organisation’.

Organizational strategies sums up actions a company intends to take to achieve long-term goals. Those actions make up a company’s strategic plan. Strategic plans require involvement from all company levels. Top management creates the larger organizational strategy, while middle and lower management implement goals and plans to incorporate the overall strategy step by step. Organizational strategy comes from a company 's mission that explains why a company is in business. Each section in the company fulfills that purpose, and the mission guides all strategic decisions. A company 's vision describes what the company

In the present time for any business to be a success, there are two pressures that must be handled with much attention. The two main forces experienced are the development of strategy in international business and expanding market. The strategy is most believed to be keen on the identification and taking actions that will make the goals of the firm be achieved. Strategy in business identifies the primary target of a given company. It is up to firms to apply strategies that work for profitability and profit growth. The main aim for the development of strategies is to create value so as to have an advantage over competitive firms. The primary concern in strategies is focused on lowering the price of value creation and differentiates the