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Costs Of Production And Their Short Run Influences

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Costs of production and their short run influences

Total Cost

The total cost of production of Sony’s new product is the addition of both fixed and variable costs. Fixed costs are assets within a business that are not used up or sold during the typical production course e.g. buildings and machinery. Variable costs are costs that fluctuate in time with the production output or sales revenue of a company such as Sony e.g. raw material and labour costs. Figure 1.1 shows how the total cost is composed of both fixed and variable costs.

Figure 1.1 Total Cost of Diagram

The influence that total cost has on short run production cause variable costs to increase or decrease mirroring the total costs that incur as total costs are equal to variable costs. As production increases also, total costs will persist to increase as well. This occurs due to the fact that an increase/decrease in variable costs is required when raw materials, output and/or labour increases/decreases.

Average Cost

The average costs of production of Sony’s new product is the total costs (the addition of fixed and variable costs) divided by the output which is the quantity of goods or services that are produced during the production run.

The influence that average cost has on short run production is that when the output of a production run is small the average cost will be higher as the fixed costs are spread across a small number of units of output. Therefore as the production

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