Disney Land Shanghai - a Case Study

The Walt Disney or simply ”Disney” is an American mass media corporation, it was founded be Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation industries with it’s hand in live-action film, television and theme park. The company current name was came in 1986 and expanding in different area’s like theater, radio, music, publishing and online media. It is one of the biggest organization which has many product of it’s different sectors. From television to media to theme park to publishing it has many hands. It is the leader in animation industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt’s understanding that coordinating the talents of the people he hired, and pointing them at the direction of his ultimate goal was his most important job. Walt was an innovative and visionary man that used his animation background to co-found, manage, and set the platform for The Walt Disney Company’s future. Disney has five main

The case “Euro Disney: First 100 days” talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it.

The theme park was going off things like people loving Mickey Mouse and other characters. This is something that they failed at. People embrace their culture and it is often the way people respond to spending their finances. Cultural differences can make or break a company especially international expansions. Therefore, more research

The Walt Disney Company is a mass media corporation, and family entertainment service founded on October 16, 1923 by Walt Disney, and his older brother, Roy Disney based in Burbank, California. The company, whose name is commonly shortened to ‘Disney’ operates on a global basis, in both established, and emerging markets covering North and Latin America, Europe, The Middle East, Africa, Russia, and Pacific Asia. Employing approximately 175,000 staff members, and cast members, they are each an extension to the world, and brand that

While Tokyo Disneyland is considered a great success, the Walt Disney Company’s next international theme park venture, Euro Disney, is quite the opposite. In the 1980’s with the great success of Tokyo Disneyland, TWDC entertained the idea of building another international theme park. The Walt Disney Company knew they wanted to build a park in Europe but needed to find a place where they could build their own reality free from the sights and sounds of the real world. The Walt Disney Company chose Marne-la-Vallee in France over 200 other sites in Europe because of the “willingness of the French government to offer cheap and plentiful land, cheap loans, road and rail links to the park, tax breaks, and

Walt Disney Company which is commonly known as Disney is an American diversified multinational company that is headquartered at Walt Disney studio in

The park should not be adapted for the local market because that is not what the consumer is looking for. The customer wants to have the Disney feel, and to take away from that by making changes to it takes away the opportunity for them to obtain that Disney feel. In regards to staffing, Euro Disney should have outsourced to the US. Because most US citizens are familiar with the Disney culture, they would be better suited to relay said culture to the European population as Disney employees.

Besides, Euro Disneyland had numerous imperfections in their strategy for success. Be that as it may, on the off chance that they need to make their 15th commemoration in 2007, to be an incredible achievement and turn into their way to paying off their charge and transcend, they have to consider all the issues that they confronted and survey them keeping in mind the end goal to succeed. A percentage of the issues that Euro Disneyland confronted were, the French president not making a mockery of, their work relations, long lines, the responsibility for, and their budgetary fiasco. Investigating their issues will permit them to settle on better choices later on. That, as well as need to study and comprehend the way of life that they are going into also.

Walt Disney or often refer to as “Disney” is the United State based multinational mass media and entertainment company. It is the second largest media corporation in the world after Comcast Corporation by revenue (Wakefield 2014). The company was invented through its animated characters in 1920s by broadcasting via cable television and expanded into other forms of businesses within entertainment industry with the ultimate goal to bring joy into the family households (The Official Disney Fan Club 2015).

The Walt Disney Company, alongside its subsidiaries, is a diversified worldwide entertainment and media company founded by none other than Walter Elias Disney and his older brother Roy Oliver Disney on October 16,1923,which started off by the name Disney Brothers Cartoon Studio as a cartoon studio.“Disney” is one of the most famous names in the animation industry,known for providing entertainment for all ages; with international theme parks and a world-class animation studio and business franchise, it is one of the most valuable brands in the world. The company has operations in the USA, Canada, Europe, Asia pacific and Latin America. It is headquartered in Burbank, California and has a team of approximately 180,000 employees.

I think that cross cultural marketing skills of Disney was very poor when they first open the euro Disney in France. I think this is because they ignored Most of the French culture also their habits and norms that they have. I think that when they changed the management people the new people saw this as a problem and that’s where they started to fixed this. They start to show good cross cultural skill when they begging to change the parks name also when they allowed alcohol back and finally when they fixed the breakfast problem.

Regrettably, Euro-Disney did not take cultural differences and reference criteria into account when creating their park, resulting in their initial less than stellar performance. Disney might even have been able to make better decisions if the advisors of this project were able to remove themselves and their values from the decision-making in the infrastructure of Euro-Disney.

Tokyo Disneyland found enormous success in Japan. The park in Tokyo has very little differences from the American Magic Kingdoms. Tokyo’s success with like change from the American parks might have led Disney executives to the misguided belief that cultural differences would not affect the success of Euro Disney. But Tokyo and Paris have some pretty critical differences. Tokyo not only has a higher concentrated population surrounding the park but the average income is higher.[11] Probably the biggest difference is that Japan, as a country, tends to embrace American culture much more readily than the French.

They see that consumer always attract with their culture oriented place. Because in case study we see that in most of the Disneyland they try to focus as per the area or their cultural values. So for that they apply different strategies for increasing their business in non-american markets of the disney.

The case of Euro Disneyland is widely analyzed and discussed, not only by scholars, but also by some management consulting companies. The factors that resulted in its failure