In this highly competitive business environment, businesses are constantly seeking ways to gain traction and understand what is on the minds of current customers and potential customers in order to increase business efficiency. Many companies, such as American Express have turned to business intelligence (BI) and data analytics to maintain a competitive edge over the competition. In this paper, the author will define data analytics and provide a brief overview of the evolution of data analytics in business. Additionally, the author will identify both advantages and disadvantages of using data analytics within American Express. Furthermore, the author will determine the fundamental obstacles or challenges that business management in …show more content…
“Databases, data warehouses and marts, and BI encompasses technology that make it possible for managers to make decisions and act with clarity, speed, and confidence”, states Turban (2013). Analyze advantages and disadvantages of using data analytics within American Express According to Turban (2013), the processes required to conduct data analytics are both intricate and expensive. Data contains errors and incomplete information. Data is also unpredictable and repetitive. Dirty data costs time and resources to extract information that can be utilized for analysis. Experts must be able to detect and collect data that is reliable from any number of sources that are in various formats and this may pose a challenge to some companies.
In contrast, data analytics is instrumental to businesses and facilitate growth to customer base and sustainment of customers. Additionally, data analytics supports continuous improvement to operational efficiencies, transforms and automates financial processes, and detects and deters fraud (Turban 2013).
The fundamental obstacles management must overcome to implement data analytics
“Data analytics to gain insights and a competitive edge is one of the biggest opportunities and challenges facing managers,” states Turban (2013). Business management must be able to understand and manage the data collected in data bases, data warehouses, data marts through Business
Decision making and communication are at the center of business success and efficient business analytics would only be effective through the use of proper information systems and that are up to date with current trends as well as optimizing on the available channels.
The theme of this book is how businesses in today’s world use ever-improving technology to collect data, convert it into information and business intelligence, and combine this information and intelligence with the knowledge of the workers to help make the best decisions they possibly can for the benefit of the company and the customers. Throughout the book, there are discussions on the different ways that technology can help a business with this process. When going into detail about the various information systems, this book also brings into
One of the main functions of any business is to be able to use data to leverage a strategic competitive advantage. The use of relational databases is a necessity for contemporary organizations; however, data warehousing has become a strategic priority due to the enormous amounts of data that must be analyzed along with the varying sources from which data comes. Company gathers data by using Web analytics and operational systems, we must design a solution overview that incorporates data warehousing. The executive team needs to be clear about what data warehousing can provide the company.
Business Intelligence (BI) is the consolidation and analysis of internal data and / or external data for the purpose of effective decision-making. At the core of all BI initiatives is a data warehouse to hold the data and analytics software. The data warehouse stores data from operational systems in the organization and restructures it to enable queries and models to extract decision support reports.
The latest technological development in data analytics and implementation helps organizations gain insights and how to deal with informed decisions.
Data analytics is the science of examining raw data with the purpose of drawing conclusions about certain information that is drawn from the data. By gathering data, it must be captured and reviewed then it can be turned into information. There are different types of analytics such as descriptive, diagnostic, predictive, and prescriptive. Descriptive analytics will describe, what happened during the process. Diagnostic analytics describes, why did it happen. Predictive analytics describes, what will happen. Prescriptive analytics describes, how can the process happen with a different approach. By applying these different types of analytics, it will answer several questions during the auditing process. Involving analytics to a process it requires
Today, the world’s trend in operating business focuses on data availability to enact the best suitable decision to improve, develop, and increase business revenues. Moreover, the availability of data helps to monitor and control the quality of provided products or services. However, the availability of data without proper analytics operations would have no meaning (1). Data analytics provide an important aid to an organization to figure out their position in the market in comparison with their competitors. Also, data analytics helps to identify what is the organization’s competitive ability in the market, what they should bet on, and what they should strive for. With that being said, many of today’s most successful organizations utilize
What is data analytics? How has its use in business evolved over time? What are the advantages and disadvantages of using data analytics within a specific company or industry? Are there any challenges or obstacles that business management must overcome in order to implement data analytics? If so, is there a strategy that can be used to overcome those challenges or obstacles? How has data analytics transformed the healthcare industry with regard to customer responsiveness and satisfaction? Within the next ten years, what do you think the trend in using data
Business intelligence systems combine operational data with analytical tools to present complex and competitive information to planners and decision makers. Their objective is to improve the timeliness and quality of the input to the decision process. Business Intelligence is used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies, and the regulatory environment in which the firm competes; and the actions of competitors and the implications of these actions. The emergence of the data warehouse as a repository, the advances in data cleansing, the increased capabilities of
Business analytics (BA) is a method combining skills, technologies, applications, and processes that is used by the company to gain valuable insight on the processes of the business by collecting statistical data. BA is used by the company to improve the business decisions and can be used to automate and optimize the business processes. A data driven company, such as SMB Computation treats their data as a corporate asset and uses it to gain a competitive advantage. For business analytics to be successful, skilled analysts who recognize the technologies and the companies, organizational guarantee to the data-driven decision-making must collect quality data (Rouse, 2010).
Business Intelligence is gaining popularity in many organizations and companies. Business Intelligence solutions are developed to help the organizations understand their customers, activities and performance. BI solutions act as measurements units for a business or an organization. Deficient intelligence leads to weak decision making. BI has
Businesses using data is not a new concept; however, the role of data within industries has increased dramatically over the years to the point that it is essential for a business to understand how to handle data in order to continue operations. In today’s bustling digital age, professionals credit a certain type of data called “big data” with helping businesses gain insight on consumers. Big data is created whenever you travel to your favorite restaurant, make a particular move in a video game, swipe your card to purchase your favorite pair of Crocs, or tell your Facebook friends what you had for breakfast. It is data that is too large to be captured and processed by standard business
In this paper, this writer will focus on the evolution of data analytics in business, and has chosen Macy’s as the company to analyze the main advantages and disadvantages of using data analytics. This writer will also discuss challenges businesses must overcome to implement data analytics, and a strategy to help overcome these obstacles. This author will additionally evaluate the overall manner in which data analytics transformed Macy’s regarding customer responsiveness and satisfaction. And lastly, this writer will speculate on the trend of using data analytics for Macy’s in the next ten (10) years, and determine an
Part 2. How Business Analytics can be used to gain advantage in a competitive marketplace
BA is used to gain insights that inform business decisions and can be used to automate and optimize business processes. Data-driven companies treat their data as a corporate asset and leverage it for competitive advantage. Successful business analytics depends on data quality, skilled analysts who understand the technologies and the business and an organizational commitment to data-driven decision making.