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Essay On Dynamics 365

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Nine Things You Need to Know About Dynamics 365 Social Insights

Engaging customers, providing customized experiences and developing brand advocates are all important in the marketing world. For sales, the primary goals are generating qualified leads, forging strong relationships and retaining hard-won accounts. Customer service wants to anticipate what customers will need or want, be proactive rather than reactive and avoid customer experience failures. Although it might seem that marketing, sales and customer service need a variety of tools to accomplish their goals, each department can benefit from using social media to connect with customers. This task can be made easier by using the social insights module available in …show more content…

4. If sentiment changes, you can correlate the change with an event or date to help you determine the underlying cause.
5. You can review an excerpt of recent public posts, allowing you to make a quick online response or take the appropriate action.
6. Mining the data can tell you the people who are discussing the topic the most. You can find information such as the number of posts and the percentage of all posts associated with the author.
7. Sales can mine the data to qualify prospects, use job titles to identify decision makers or locate companies similar to current customers. Discussions involving potential customers can reveal companies that are in need of your product or service, allowing sales to contact them earlier in the purchasing process and tailor the pitch to the customer's immediate need.
8. Finding links with target buyers, including shared past employers, mutual acquaintances or school ties can smooth the way for an introduction or conversation. Microsoft's acquisition of LinkedIn makes it even easier to find connections between potential buyers and current employees.
9. You can even use social insights to gain intelligence about your competitors. You can learn what their customers are saying about them, gather news about issues that might negatively affect a competitor's ability to service their customers or discover what a

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