M&L 3250: Principles of Marketing
Dr. Rebecca Reczek
FINAL exam review sheet
General Comments on Exam:
Exam will be over all material covered in class to date. This includes both material covered in class and material covered in the text book or on MyMarketingLab.
Exam is worth 150 points (75 multiple choice questions worth 2 points each).
~20 of the questions will be over the material covered before the midterm. The remaining ~55 questions will be over the material covered since the midterm.
You have the normal class time to complete the exam.
Exam Day Procedure:
Given the size of this class, it is necessary to establish a set of routine behaviors for the day of the exam - your cooperation here is necessary and appreciated. You must
…show more content…
high-low pricing – Walmart vs. JCPennies
Odd-even pricing – Using numbers to trick and fuck people into thinking goods are cheaper
Price-quality relationship – Price and quality go hand in hand
Loss leader pricing – Setting prices near or below cost to attract bitches
Legal and ethical aspects of pricing – Price fixing
Chapter 12 (Marketing Channels: Delivering Customer Value):
How do channel members add value? Provide information, promotion, or put business in contact with potential customers.
Direct marketing channels – Distributes directly to customers
Indirect marketing channels – Market intermediaries deliver goods for the producer
Channel conflict – Disagreements among marketing channel members
Channel design decisions – Company VMS: Completely owned by the company
Contractual VMS – Linked through contracts
Franchise Organization – Franchisor links several stages in the production-distribution process
Types of distribution: intensive – Stocking the product in as many outlets as possible vs. selective – In between amount of type of distribution vs. exclusive – Giving a limited number of dealers the exclusive right to distribute the
are costs that have already been incurred and cannot be changed by any decision made
_____ Psychology and "common sense" lead to the same conclusions about behavior and mental processes.
1. This is a closed book exam. You may only have pens, pencils , a calculator and one cheat sheet double sided on 8 ½ by 11 paper at your desk.
Figuring out how to split founder’s shares between the team is perhaps the biggest decision you’ll make early in the life of your company.
The two technicians overcharged the City 70 hours and 80 hours of overtime work that they did not perform, nor did they have overtime authorization forms filled out to work the overtime.
Discuss filing requirement? - Filing requirements are specified by law for each type of taxpayer. In addition, all corporation must file a tax return annually regardless of their taxable income. Therefore, estates and trusts are required to file annual income tax returns if their gross income exceeds $600. In the filing requirements for individual taxpayers are a little more complex as they depend on the taxpayer’s filing status, age and gross income. The gross income thresholds are calculated as the sum of the standard deduction, additional deduction for taxpayers age 65 or older and personal exemptions that should be applied to each respective filing status. In addition, the amounts are indexed each year for inflation. Thus, when a taxpayer is due a refund which happened to occur only when
The product will appear custom made for the market segment that we have mentioned. The next step will involve carrying out advertisements, with proper marketing, ad’s, local coupons and advertisements everywhere that sells a soda. The advertisements should be mostly in fashion and entertainment magazines, not to mention facebook advertisements and other social outlets that have pop up ad’s. This is because most of our target clients prefer such magazines as opposed to Wall Street Journal. The next step will involve positioning the product in the market. Customers should be able to access the product with ease and convience. The products should be stocked in shopping malls and departmental stores in the market. Better yet lets construct an
This exam has 5 short questions and would be 30% of your final examination grade.
brd sponsorship: national (manufacturer) /private (reseller), licensing, co-branding. brd management ee – line extension en – brand extension ne – multibrands nn –new brands. brd communications experiences +touchpoints, brded entertainment.retail+wholesale upstream: raw material, downstream: marketing channels and customers. “sense-and-respond” view = demand chain. value delivery network: partners of suppliers,distributors,customers to improve system in delivering customer value. channel members value –information, promotion, contact, matching, negotiation fulfill ,physical distribution, financing, risk taking. channel lvls : direct v indirect flows: physical, ownership, payment, information, promotion. conventional dist’ channel: independents, profit-seeking vertical management system (prod, wholesale, retail as unified system) corporate: 1 owner contractual(franchise): independents joining together through contracts to obtain higher sales administered: coordinates through size of 1 power franchises: manu- or serv- spons retailer, manu-spons wholesaler horizontal ms: 2+ companies join together multichannel ds: firm sets 2+ m channels to reach 2+ cust seg disintermediation: removing intermediaries or displacement of resellers) m channel design: analyzing customer needs, setting channel obj, types+# of intermediaries (intensive, selective, exclusive), evaluating channel alt. (economic, control,
The structure, scope, stakeholder composition and performance of distribution channels vary significantly across industries and can change quickly based on industry pricing and profitability dynamics. For purposes of this analysis automobiles and canned soup, one of the most popular consumer packaged goods (CPG), are analyzed based on their distribution channels. What unifies distribution channels across all industries are the contributions of each channel participant or partner to the value delivered to the customer (Wagner, Lindemann, 2008). Channel integration also varies significantly by industry, as customer requirements often redefine the architecture of channel participants over time to align with unmet needs.
This paper discusses the importance of choosing appropriate channel members and also identifies and discusses criteria that should be used by the car compact disc player manufacturer when evaluating potential intermediaries for the firm’s distribution channel. This is important for this firm since it’s only through these marketing channels that their product is going to reach the consumer. The customer in this case is the auto makers who are intended to buy the newly developed compact disc player to fix them in the automobiles. The method for marketing this product is therefore
It is imperative for a business to effectively be able to reach out to both its customers and its potential customers in order to be successful. In order for this to occur, companies must develop and utilize the both individuals and groups to deliver the direct flow of products from those producing and providing to the company’s customer base (Pride, 2014). Marketing channels serve many facets and angles through its successive formation and provide the company with the ability to make products available to customers when and where they are needed, and in the exact amounts that they are needed (Pride, 2014). Marketing channels are also most useful tools for management because it is useful in a company’s development and establishment of an effective marketing strategy.
ACCA P6 Advance Taxation SMART COMPENDIUM NOTES For Exams in June & December 2015 Syllabus Coverage 100% Marks Oriented (Exam Focused) Authenticity (Reviewed by top tutors) 40 Relevant (ICAEW, ACCA F6&P6) Time Saving: (Just on 40 pages) Pages only AZIZ UR REHMAN (ACCA)
Marketing channels are the courses to advertise used to offer each item and administration that buyers and business purchasers buy all around on the planet. An advertising channel is an arrangement of reliant association required during the time spent making an item or administration accessible for use or utilization (Coughlan, 2006). A marketing channel can be characterized as trade connections that make client esteem in the securing, utilization, and attitude of items and administrations. Promoting channels dependably rise out of an interest that commercial center needs be better off. Nonetheless, advertises and their necessities never quit evolving; hence, showcasing diverts work in a condition of consistent change and should always adjust to go up against those progressions. From its beginning to its contemporary standing, the advancement of promoting channels thought can be partitioned into four phases. (Pelton, 2002)
Manufacturing and wholesale: - These kind of franchisees sell the basic product to wholesalers and wholesalers sell it to the retailers or sometimes to the customers as well, Coca-Cola is a best suited example for it.