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Financial Implications Of Mobile Financial Service

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generation of new service products (Devlin & Wright, 1995). Now a day, Smartphone‘s enable consumers, advertisers and publishers how to better engage, socialize using the ubiquitous experience’s of advanced platform by leveraging it‘s of the firm and also focused of income statement is on the operating revenues and expenses. User groups of financial reports for decision–making require data related to all easy to use and availability characteristic [comScore, 2012]. In addition to Mobile money continues to help expand financial inclusion across the world, especially in countries with large unbanked populations. Services are now available in 85% of the countries where the vast majority of the population lacks access to formal financial …show more content…

Mobile phone operators have identified m-banking/m-payments systems as a potential service to offer customers, increasing loyalty while generating fees and messaging charges.

Furthermore, smartphone-bankingindustry ismature toagreatextentthanearlierperiod.Ithasdevelopedsuperbimageintheirvarious activitiesincludingelectronicbanking.Nowmodernbankingserviceshavelaunched bysomemultinationalsandnewlocalprivatecommercialbanks.Novelty & curiosity regarding the use of mobile banking services was mentioned in the survey as one trigger for adoption. The present results reflect the fact that mobile banking services are at a relatively early stage in the path of diffusion. It is often the case that the first adopters of an innovation are motivated simply by the desire to get their hands on the latest & greatest innovation; the stimulus is curiosity regarding anything that is truly brand new. Mobile banking has not yet gone beyond this phase, indicating clearly that mobile banking services are not yet fully institutionalized; they have not entirely become part of the ongoing practice & way of life of the adopters. Adoptingm-bankingservices,banksin developingcountriesarefacedwithstrategicoptionsbetweenthechoiceof delivery channels andthelevelof sophistication of services providedbythesedelivery channels (Ahmed and Islam, 2008). Banks will reap the benefits of IT truly and totally, if and

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