Question 1: Based on your viewing of Food, Inc., how does your view of “farm-fresh” and other marketing messages that suggest a more organic flow of food products relate to the realities of 21st-century marketing channels for food? The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx). The marketing mix consists of product, price, place, promotion, which means that a company needs to sell the right product at the right price and in the right place, using the best promotion. Because of …show more content…
I just purchase the foods that I want and pay no attention to whether they are “farm-fresh”, organic, locally grown, etc. I will buy whatever is cheapest, not whatever is healthiest, most natural, or whatever. My opinion and food purchasing habits will most likely not change after viewing this movie. This question reminds me of high school health class, where we had to watch “Supersize Me.” Everyone started saying how gross it is, that they are never eating at McDonalds again, or whatever other promises they were making. All I could think was that I could totally go for some McNuggets after school that day! I guess it is just because I have never worried about where the food I eat comes from. However, I have always paid attention to salmonella and E. coli recalls. I remember not eating beef or spinach or peanut butter when there was an outbreak in their plants, because why would I want to get sick? So, I would say no, I will not change where or how I procure my groceries. I will not say that I did not get sad watching those little baby chicks die, or the chickens getting slung around. And those poor cows getting slaughtered, and that one that had that hole and the guy was digging around in her stomach, and said that she was not in pain…how does he know?! He’s just cut a big hole in her and is sticking his hand in her stomach, and she cannot tell you that she is in pain!
Question 3: Finally, do you think there are any
First, there was a lack of experts. They did show knowledgeable people but none of which talked about the complicated science of food and legal concerns. You see when a mother without legal education and a farmer discusses food economics, their words seem less than believable. Perhaps some people were afraid of the limelight and would rather stay silent or maybe food economists or lawyers were at the back of the mind of the directors. Second, is the shortage of solutions. The film is indeed informative, but as it progressed, its just one complaint after the other without concrete proposals. At the end of the film it left the viewers with the common notion of just buy the organic and local products. And I am aware that the purpose of the documentary is to share the information but its 2017 already and nothing has changed. Without collective action and alternatives, there will be miniscule progress. It is quite brave to directly unravel the truth but when you fight with the giants, you need a stronger
I am so ashamed that I had not known most of the information that was shared in Food, Inc. I definitely agree that we need to have a policy change regarding our food, it should be cheaper to buy carrots than chips at the grocery store. I, like many college students, want to eat healthy but it is expensive and most of us are on a “ramen budget”. There also needs to be tighter laws regarding the illnesses that can come from improper handling of the meat and crops. I believe that there needs to be a huge change in the agricultural world, the farmers should not have to be scared of losing money or being sued because of big companies, such as Monsanto. The huge companies are going to be making money no matter what without much work. Whereas a farmer puts in work day in and day out and sadly they do not make much money. I also believe that the film had an extremely negative outlook on how modern farming practices in agriculture are. I believe that Food, Inc. focused on the negative outlook of modern farming but did not mention about the different practices or how they have also positively impacted our
Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.
It is very easy to be amazed at the variety of products that can be found in today's supermarkets, all over the world. The United States in particular is a society of consumers, and many in this country would expect no less than full shelves of everything from produce, to meats, to snacks, etc. However, what most consumers today fail to realize is that the variety seen in most supermarkets in this country is really not too varied at all. In fact, the point that Michael Pollan aims to make in the first chapter of his book is just that: everything comes from corn. The paragraphs below will detail this author's beliefs in relation to today's consumer market, and focus on the ways in which most of us consume the products we are offered (often without questioning anything). Pollan's point will be stressed in this paper as well; namely, that today's society is suffering from poor nutrition and a lack of variety, due to the fact that 'everything boils down to corn,' as Pollan states, as well as the relative lack of education about the places from which one's food comes.
Food politics, one of the most complicated discussions of all. Four authors, four articles, and four opinions. The first article is “The Pleasures of Eating”, by Wendell Berry, is about health. His article is not only about our health, but our foods health. Berry speaks of blind eating and clueless purchasing, that we don’t know what we are eating. Some questions asked by Wendell Berry were “How fresh is it? How pure or clean is it, how free of dangerous chemicals? How far was it transported, and what did transportation add to the cost? How much did manufacturing or packaging or advertising add to the cost? When the food product has been manufactured or "processed" or "precooked," how has that affected its quality or price or nutritional value?”
The documentary, Food Inc., was very eye-opening as to how the food we eat is produced. I was particularly shocked at how inhumane the production of meat is. Also, this production showed to be environmentally harmful. The other surprising part was how much of our food is reliant on corn and soybeans. The similarity in taste in many different foods is probably due to the small number of crops that go into food production. I absolutely do not agree with the way our food is produced. Primarily because it shouldn't be such a small number of corporations or such a small number of crops that go into the production of our food. Also, these corporations seem adamant about ensuring that the public is unaware of this fact. People still eat the food knowing
The way we eat food has changed drastically in the past few decades. When I think of the process of how our food is made and produced, I think of a farm with happy animals lying around, eating healthy green grass, with bright blue skies. In the fields growing is sweet smelling fruit picked right when fresh, all in order to be taken to our grocery stores. Most people usually picture our food coming from a farm in this manner; however, this image is far from the truth. The food industry purposely wants us to picture faming this way because they want to hide the reality of how our farms actually look and operate.
The United States has become one of the largest empires in the world for the production of agricultural products. In order to keep the rapidly increasing demands of the consumer met over the past sixty years technology has had to revolutionize itself from the inside out. According to the United States Department of Agriculture, the “Averaged annual U.S. retail Choice beef price ($/lb)” has doubled since the early 2000’s. History has shown that there is a wide obsession around the idea of cheap and easily produced food. It is also suggested that the techniques and practices used for this intention are making substantially negative impacts in our societies. Fresh is an important documentary film by Ana Sofia Joanes that highlights multiple
The primary purpose of this film was to explain the source of the food we eat and how it is produced. I think the film did a good job explaining how the food we eat is produced. In addition to that the film did a good job explaining the food companies and how they produce and market their products. I was also able to learn how these food companies treat the animals and the workers they are using. Essentially this film explained how the food companies produce their products, the reason why they produce their product in such methods, and the way they treat the animals and their
Food Inc. is a movie about the true production process of the food that all of america eats and produces. This movie shows the true horrors in the production process of meats, grains and vegetables. In the beginning of agriculture, agricultural farmers would farm grains, fruits and vegetables for themselves so they had enough food to provide for their own families. As agriculture grew, we were able to use livestock to our advantage when workers were trying to farm. The livestock provided us with meat, without having to hunt for it, and it also provided people different materials and necessities depending on what animal was used as their livestock. Livestock was treated with care and was fed the right things when agriculture started using
Bryan Walsh claims that most of our food is increasingly bad for us even dangerous. The world is killing 10 and thousands of cattle, chickens,and pigs. Everyone in the world think that farmers are the enemy there are not but they need help to prove that they aren’t what you think. Organic food continue to cost on average several times more than it’s counterparts, and no goes the farmers markets for bargains. Some south americans are heeding such warning and working to transform the way the calories of potato chips or 875 calories of soda but just 250 calories of vegetables or 170 calories of fresh fruit. As the developing world grows richer, hundreds of millions of people will want to shift to the same calorie-heavy, protein-rich diet that has made Americans so unhealthy but the Earth can no longer delivery. The U.S agricultural industry can now produce unlimited quantities of meat and grains at remarkably cheap prices. Now I just talked about how corn took over america, fat from corn, and getting real about the high price of cheap food.country eats, ranchers and farmers who are raising sustainable food in ways that don’t bankrupt the earth. A study in the american journal of clinical nutrition found a dollar could buy
Food Inc. is a documentary that exposes the food industry for the true money hungry monster it really is. Throughout the documentary it shows the audience what the large and controlling companies do to keep themselves on top. While watching the video, in class, it really opens the eye of the viewer. It shows the viewer that the food industries really don’t care about their consumers’ well-being. This is seen clearly in the documentary when the mothers’ son dies because of a defective product and the company that created it does not even lift a finger to help out or apologize to and her family. As a result I believed that although food is safer than it was one hundred years ago, I don’t believe that the food industry, and the corporation’s that
I. “The way we eat has changed more in the last 50 years than in the previous 10,000.” Food activist, Michael Pollan, makes this statement as the introduction to a documentary titled Food Inc., which discusses the way food is being produced today in America.
After the visit to "Wayne Bradley's" farm, Peter Singer and Jim Mason share some very important information on the experience with farming. Singer and Mason together examine negative impacts that individual Americans food choices have upon farmers, they believe should be the basis of dietary basics. The negative effects of much agriculture on animals, human health, and our environment as they have little faith that the American government will actually take the initiative to force the food industry to change without a lot of pressure, with this being said consumers, such as Mr. Bradley, force for reformed market behavior through demand for the food product, animals. Singer and Mason spend considerable time at Mr. Bradley farm to expose the
Before watching Food, Inc., my knowledge of the food system was very minimal. I was aware that it was a large industry due to the society’s population but never thought about the harmful effects of it. It was shocking to learn about the horrors of the food industry being that we consume food every day. As seen in the movie, the large multinational companies that control the food system work their hardest to hide the truth about what we are eating. If companies were to reveal what happens behind closed doors, it is most likely consumers such as me would cease eating inorganic products.