Ford Mondeo

The ford Model T was the first car mass produced in the U.S during the early 1900’s. The Model T had a 4 cylinder 20 horsepower engine that could reach speeds of about 40 miles an hour. They come in different colors, but they were mostly produced in black. They were relativley simple, and reliable cars. It changed the factor of automobiles and transportation because people went from horse and buggy to full out automobiles. Henry ford was the first person in the U.S to use what’s called the assembly line and it worked well to his advantage. The ford model t production line and other competing motor companies are different as ford had a different way of of building cars using assembly lines, while other companies did not use this method.

The 1920 's were a time where North America became modernized. Whether it was the music, the culture or the growth in technology, this time era is known to most people as the point where America advanced itself to become a world renowned country. An advancement that will be focused on is the Ford Model T. During this time owning a car was a symbol of wealth. Henry Ford, the creator of the Model T, made a system that revolutionized the automobile industry as we know it today. Henry Ford made it possible for people with an average income to own a motor vehicle by creating the assembly line and the theory of mass production. "The horse, which had been the chief means of land transportation for 3,500 years, had given way to the automobile, and

The presence of Ford Motor cars is very strong in terms of global aspect, because it operates in six continents. So they are present all over the world.

“With one workman doing a complete job he could turn out from thirty-five to forty pieces in a nine-hour day, or about twenty minutes to an assembly. What he did alone was then spread into twenty-nine operations; that cut down the assembly time to thirteen minutes” (Ford, 45). Ford had nearly cut the production time of one Ford Model T in half, allowing for more automobiles to be produced in a day. The Ford Motor Company was able to produce 150 Ford Model Ts every day and eventually reached nearly 10,000 Model Ts a day by 1925 (Sandler, 21). Each worker would contribute his skill at assembling a single part of the Model T, and once he completed his task he would pass the Model T on to the next worker in line along the assembly line, similar to the meat production factory in which Ford envisioned his idea. His idea soon caught on and became an idealistic way to mass produce products in America which soon caught on to other industries and continued to inspire the ways Americans would produce goods even to this day.

Trading blocs could strongly affect a company's investment decision. This particular trading bloc development prompted Ford to realise it could consider Europe to be one common market rather than a collection of individual markets. In 1967, Ford changed its management structure to include its European operations under one umbrella organisation known as Ford Europe Incorporated. Its two large U.K. and German manufacturing centres remained an important dimension of the new strategy, but they were no longer considered separate, independently operating companies. Despite nationalistic tendencies on the part of the host-country management, Ford decided that, from the companies perspective, it was best to eliminate national boundaries, and a German director said, The pooling of the two companies cut the engineering bill in half for each company, provided economies of scale, with double the volume in

The automobile industry has influenced the US society in many aspects. The automotive production on commercial scale started in Europe in 1890’s. At this time, they were only able to produce a few numbers of cars in the market. When the automobile industry started in the US, cars were considered as toys for rich. From 1904 to 1908, about 241 auto-manufacturing firms went into business. One of these firms was Ford Motor Company, led by Henry Ford, which outpaced its competitors in a very short time. After Ford Model N success in the market, Henry Ford was encouraged to introduce his Model T car to the market; after several failed product lines. As a result of its durability and price, Henry Ford innovated one of the most important innovations

Innovation and quality was accentuated over the concept of mass production of cars. New methods of production were developed in order to facilitate automotive designs and innovation. In order to meet the demands of different the market segments, Ford Motors Company followed a brilliant business strategy by marketing its vehicles under three distinct brands: Ford, Lincoln and Motorcraft. It is a relevant example of an economy of scale as well as economy of scope. It became a leading manufacturer, producing automobiles of all genre: commercial vehicles, luxury cars and miscellaneous automotive parts. The affordable family cars are sold under the ‘Ford’ brand, while the luxury cars and limousines are manufactured and sold under the ‘Lincoln’ brand. The firm is divided into two departments: automotive and financial services. A range of services is provided by the company, which includes automotive finance, vehicle leasing and post-sale

One of the most recognized automotive models of current times is the Ford Taurus, introduced in 1986 as a front-wheel drive, midsize sedan. Just when the Taurus was being threatened with extinction, Ford decided to breathe new life into the line. The current generation Taurus now serves as Ford’s full-size flagship sedan.

There were opportunities in India and in China to diversify the market and raise revenue for Ford Motor Company by introducing new vehicles that was suitable for their population and needs

The auto industry adopted new globalization trends that could steer the restructuring of global manufacturing in order to meet the challenges of global economies. There was the need to improve on efficiency and maintain a competitive level in the automobile industry. Automotive manufacturers from Asia, Europe, and the US adopted global trends such as integrating low- income countries into the global division of labor. The aim of the automobile industry in adopting globalization was to enable it shift from the economies of scale to the economies of scope. The industry started focusing more on manufacturing capabilities that could enable it meet the increasing marketing demands. The rapid changes in technology-forced automakers

As globalization continues to spread over the world, many countries are beginning to feel its effects. One example is the auto industry. The automobile business is evolving rapidly on a worldwide basis. Car and parts manufacturers are merging, component design and manufacture are now frequently outsourced instead of being created in-house, brands are changing and the giant automobile companies are expanding deeper into providing financial services to car buyers. Meanwhile, all of the biggest, most successful automobile industry firms have become totally global in nature. Globalization is in evidence throughout the automobile industry. Mail order brides are also a good example of the impact of globalization, by integrating more of Russian

Ford was created in 1903 by Henry Ford in Detroit, MI. He quickly revolutionize the development of the automobile as a product and he also was the visionary behind the assembly line for mass production, and in turn made it possible for automobiles to become more affordable for the average household. Ford had a strong belief in his mission statement, which defines the kind of actions that are needed to fulfill organizational goal. However, Ford also had a vision statement that helped drive its global organization to reach its higher performance levels. Both areas assist in the overall foundation that Ford’s strong beliefs stand on. Both mission and vision statement are factors that solidify the success and strategic direction in the automotive industry.

The rapid pace of Globalization has led to a change in the global economy during the past several decades; it is believe that factors such as trade liberalisation, access to cheaper labour and resources, similarity of consumer demand around the world, and advances in technology and communication has widened the market of consumption, investment as well as production on a global scale. These globalization driven factors created new challenges and global competition for businesses around the world thus as a response many companies decided to expand their operation across national borders in order to be competitive. A company that operates their business in at least one country other than its country is called Multinational

The forces of globalization are generally credited with the major role played in increasing the access of organizations to countless resources. Due to market liberalization for instance, large corporations are able to import cheap resources from various global regions and as such patronize the market through price leadership strategies. Nevertheless, another crucial characteristic of globalization is that it allows economic agents an incremental access to larger customer markets. This virtually means that manufacturers get to sell their products to numerous global regions and exponentially increase their revenues.

The main driving force behind the decision of BMW to turn to globalization was competition from global companies in Germany, the United States and Japan who are major competitors in the luxury segment. The automobile industry is highly globalised with many major manufactures operating all over the world. Automobiles built in one region are sold, with necessary changes, around the world. The main force for global convergence was the virtual disappearance of the national manufactures being squeezed out by the international giants and the standardization of markets across international boundaries. Forced by international regulatory bodies at regional level and fuelled by ever more intensive global communication.