Essay on Ge Globalization Strategies: Close Analysis

The most renowned company of the 20th century was The Edison General Electric Company. It was pioneered by Thomas Edison in the 1890. As we all know Thomas Edison invented the incandescent electric lamp by looking at the potential that can be created through the dynamo and other electric machines. The company was not able to grab the market because of its competitor The Thomas Houston Company. So in 1982, Thomas merged with his competitor and established a new company as The General Electric Company. It is now one of the largest conglomerates of the American multinational company. (Pearce II & Robinson, 2011)The Forbes Global 2000 graded GE as the 2nd largest company of the world in 2010 and as of May 2015, as the 9th largest company by comparing the total sales, market value and profit assets of various different MNCs with the market capital of $253.5 billion. (Forbes, 2015)

GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar

Q : 2 Is Immelt betting on the right things to drive growth in GE ? Can he hope to change a company whose growth was driven by acquisitions and productivity improvement into an organic growth company dependent on innovation, entrepreneurship and risk taking particularly in such a large complex performance driven corporation?

GE Healthcare is a subsidiary of General Electrics (GE) and its primary business is creation of healthcare technologies and services that ranges from medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies and so on. Its business units are classified as:

When Reg Jones, Welch’ Predecessor, became CEO in 1973, the company organization was just completed to be centralized, but Jones could not able to keep up with reviewing massive volume of information generated by 43 strategic plans. Finally in 1977, he capped GE’s departments, divisions, groups, and SBUs with a new organizational layer called “sectors”, which represented macrobusiness agglomerations.

At financial segment, the competition is very strong. GE is late start at this segment, in the other words, GE is a follower. But at infrastructure segment, the threat is lot of smaller than financials threat. Because of GE is huge, GE is the few company which has multiple industry to performance at multiple performance.

Therefore we will explain how external and internal factors like globalization, technology, innovation, diversity, and ethics at national and international level will impact the way GE

GE's strategic thrusts are those parts of the strategy that allowed the company to deal with changes more effectively. This meant that there was a focus on a number of areas in achieving these objectives to include: transforming the culture, selling off unprofitable business, working on developing effective leadership and focusing on businesses that can diversify profit margins. The combination of these different elements is important, because they help to give the company direction and focus. In many ways, one could argue that this is what made GE one of the most respected firms prior to Jack Welch's departure. ("GE," 2012) (Bartlett, 2005) (Welch, 2007)

GE is innovative company that builds appliances, lighting, power system, and other products that help millions of homes, offices, factories, and retail facilities around the world work better. Their training and development programs have enabled then to remain successful since the company’s founding in 1892. Founded by J. P. Morgan and Charles Coffin, G. E. has developed a management strategy that has infiltrated the complicated boundaries between management levels. Not only does GE have training programs available for its managers and employees, but for their customers as well. Both G.E’s entry-level

and strengthened its presence in healthcare, financial services, and oil and gas. In 2014, GE was actively trying

General Electric (GE) was founded in 1892 from the merger of Thomas Edison’s Electric Light Company with the Thomas Houston Company. Their business was based upon exploiting Edison’s patents relating to electricity generation and distribution, light bulbs, and electric motors. In 2005 and 2006 GE was Fortune’s “Most Admired Company.” Now it is an advanced technology, services and finance company dedicated to innovation in energy, health, transportation and infrastructure. GE operates in more than 100 countries. GE has had a few major keys to its success over the years, most notably its management style, massive size, ability to constantly adapt, and major acquisitions over the years. Throughout the 20th century, they have not only been

General Electric, or GE as it is better known, is a diversified technology, media, and financial services company. Their primary objective as stated is “focused on solving some of the world's toughest problems”. Their slogan, which is “imagination at work”, truly says everything there is to know about the vision of the company. Inside GE they truly believe if you can imagine it, it is possible. While GE is one of the most diversified companies in the world, they are primarily viewed as an industrial company as well as a financial services company. The company is listed on the

Organic growth is when a company growth rate is achieved by increasing output and enhancing sales internally, customer expansion or a new product development. In other words, expansion from within the business.

General Electric is a global digital industrial company that was incorporated on April 15, 1892. They are categorized in the industry of diversified machinery. GE has nine different segments that make up their entire company, these include power, renewable energy, oil and gas, energy management, aviation, healthcare, transportation, appliances and lighting, and capital.

GE managers also note there is no shortage of partners willing to enter into a joint venture with the company. The company has a well-earned reputation for being a good partner. GE is also well known for its innovative management techniques and excellent management development programs. Many partners are happy to team up with GE to get access to this know-how. The knowledge flow goes