Objective: To do the 5 C’s analysis that can be used as a tool for Situation Analysis for General Electric company in the Home Appliances market and to do the SWOT analysis. Introduction General Electric Company (GE) was founded in 1892 and is based in Fairfield, Connecticut. It operates as a technology, media, and financial services company worldwide. Its Consumer & Industrial segment sells and services major home appliances including refrigerators, freezers, electric and gas ranges, cook-tops, dishwashers, clothes washers and dryers, microwave ovens, room air conditioners, and residential water systems for filtration, softening and heating. The aggregate level of economic activity in markets for such products and services …show more content…
But overall GE Appliances do not fair well in the customer satisfaction compared to its competitors (4). There are a variety of reasons why non buyers don’t buy GE home appliances. Some of them are higher satisfaction ratings for competitors’ products, better customer service, lower cost etc. Company The Consumer and Industrial segment generated sales of $11,737 million, accounting for 6.4% of the company’s total revenue in 2008. Brands are GE Monogram®, GE Profile™, GE®, Hotpoint® and GE Café™. The product categories offered in home appliance segment are washers & dryers, refrigerators, freezers, ranges, ovens, dish washers and other major home appliances. As we have seen above home appliances are costly to purchase and as a company GE is well positioned in this area as it could use it financing arm to help customer buy what they need. When it comes to reducing the cost of products, GE leverages its Six Sigma process. Six Sigma is a highly disciplined process that helps GE to focus on developing and delivering near-perfect products and services. GE has efficient internal processes setup to reduce the cost of production, improve the quality of products and provide excellent customer service to gain customer satisfaction. The company currently has more than 2,000 Six Sigma projects going, and reportedly GE is able to save $4 billion per year thanks to cost reductions and other streamlining efforts
GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar
The General Electric Corporation manufactures military and commercial aircraft jet engines. It also produces appliances such as refrigerators, electric stoves, microwave ovens, washers and dryers, air conditioners, and (of course) televisions. Its products are sold under the GE, Monogram, Profile, RCA and Hotpoint brand names. GE also manufactures a vast array of electrical equipment, medical technologies such as x-ray machines and ultrasound equipment, AC and DC electric motors, plastics, silicones, superabrasives, train engines, and steam turbine equipment for nuclear power
Also; Citigroup, Inc. another competitor for the GE Company made a total of $64.95 billion in 2011, and when we compare it with GE and SI its earnings where even less in the same year, making General Electric a leader in the industry. With this valuable information GE management can analyze its competitor’s financial statements results and from there they can evaluate their faults and create new ways to increase their annuals earnings and secure their place as one of leading companies in their industry. Another way GE can go forward in the industry is by adapting its services and products to other countries that need them.
As a business that has been operating for almost 75 years, Modern Appliances has proven to be competitive within its market field. Totaling over $ 2 billion in sales, the company has been a leading manufacturer
22% increase in Operating EPS excluding impact of the preferred stock redemption, and 20% rise in Operating earnings.
GE is innovative company that builds appliances, lighting, power system, and other products that help millions of homes, offices, factories, and retail facilities around the world work better. Their training and development programs have enabled then to remain successful since the company’s founding in 1892. Founded by J. P. Morgan and Charles Coffin, G. E. has developed a management strategy that has infiltrated the complicated boundaries between management levels. Not only does GE have training programs available for its managers and employees, but for their customers as well. Both G.E’s entry-level
GE is committed to focusing on long-term opportunities. The company has a philosophy of only concentrating on markets that it can dominate as GE positions itself to be a leader. The reason
General electric is an American company which was founded in 1982. Thomas Edison, Charles Coffin, Elihu Thomson, Edwin Houston were the key people of this organisation its headquarters are in Fairfield and Connecticut. It serves customers in more than 100 countries This Company basically operates power, water, oil and gas, energy and aviation. In 2011 GE was the 26th largest company then in 2012 it become the 4th largest firm. But the most proud moment of GE was when in 1932 the employee of GE was awarded two times with Nobel Prize
The purpose of this research paper is to perform an analysis of General Electric as it became one of the world’s leaders in global expansion in light of new leadership strategies. I will further discuss how since the establishment General Electric through the merger of two innovative companies, Edison Electric Light Company and Thomas-Houstan Electric Company. And how different leadership styles and management styles has made GE one of the most innovated company of our time. General Electric was incorporated on April 15, 1892, by Thomas Edison, is a diversified infrastructure and financial services company. The products and services of the Company range from aircraft engines, power generation, oil and gas production equipment, and household appliances to medical imaging, business and consumer financing and industrial products. The Company operates its segments through its eight businesses, based on the markets they serve: Power & Water, Oil & Gas, Energy Management, Aviation, Healthcare, Transportation, Appliances and Lighting, and GE Capital. The Company operates in approximately 175 countries. It was in 1878 where Thomas Edison founder the Edison Electric Light Company. It was at this time where Thomas Edison invented the incandescent electric lamp. Edison succeeded in developing an incandescent lamp able of staying lit for 40 hours. In 1880, Edison refined the filaments in his bulbs to the point that they lasted 600 hours. In 1892 Edison General Electric merged with The
General Electric, as seen in the equation above, looks at what the world needs, finds a better way to produce that need and does all of this with a relentless drive to invent and build things that matter. And this equation equals a world that will work better. GE takes pride in the over all quality of their products and wants stakeholders to know that they are very customer driven and will put the customer first and foremost. In the GE work equation, they do not reference the teamwork, customer, excellence and other attributes they may have, but they do focus on markets served, citizenship, employees, and their self-concept.
Widely regarded as a leading global corporation in the 20th century with operations in over a hundred and seventy countries and over three hundred thousand workers, General Electric remains an icon in best management practices. With its operations in power, appliances, energy management, aviation, oil & gas, and transportation among others is ranked as among the top leading firms in the US. It is also a global leader in the digital industry with interests in transforming needs into responsive, connected and predictive solutions. With its vast operations, GE is involved in innovation, product development, and funding startups among others (Hydle and Karl 261).
As a multinational company, General Electric has to deal with political systems of different nations. In spite of some of the countries presenting favorable environment for business survival and growth, others present difficult conditions. Tax systems and regulations also differ across countries and so does the level of government intervention in business activity. For example, in United States, the Internal Revenue Authority requires companies to submit tax returns annually on April 15 (Dibb & Lyndon, 2004). Government intervention is minimal and the business environment is much favorable. Political stability can also be said to be reasonable so that business survival is highly probable. These conditions may
Background Information- General Electric Company, known as GE the world over, is an American-based, multinational corporation headquartered in Connecticut. In 2010, the company reported in excess of $150 billion in revenues, net income of over $12 billion, and almost 300,000 employees. It operates through four basic segments: Energy, Technology Infrastructure, Capital Finance and Consumer and Industrial Production. In 2011, GE was ranked the 6th largest firm in the United States as well as the 14th most profitable. Since its founding by Thomas Edison in 1990, and becoming one of the original 12 companies listed on the Down Jones Industrial Average in 1986, GE has been iconic in its relationship as an American innovator. In fact, GE founded RCA in 1919 to further the use and disbursement of international radio, just one example of their early commitment to innovation (GE Fact Sheet, 2012).
The newly appointed district sales manager, Larry Barr, faces the problem of allocating sales quotas among his various sales representatives. This decision will affect everyone's earnings including his own. This problem is compounded by the fact that different territories have, for a variety of reasons, different potentials. In addition, the territory that is known to be the toughest will soon require a new sales rep.
Now some essential marketplaces for instance China, where competitiveness is rigid, Electrolux will have to alter their approach so they can continue to be economical. Electrolux proclaimed that they had established innovative strategies towards becoming leaders in the home appliance