Essay on Google Case

Nicholas Carr is the author of books concerning technology and culture. One of his most recent bestsellers regarding the topic is his work titled What the Internet Is Doing to Our Brains. In the summer of 2008, Carr’s piece, Is Google Making Us Stupid?, was published in The Atlantic Monthly. In this essay, Carr declares that the Internet is altering the way people think (500). Carr writes that the Internet lowers the ability for concentration and consideration (501). He believes the ability to read and understand a lengthy piece of writing has also been practically entirely lost (Carr 501). Carr additionally states that the Internet has severed our capability to interpret text (502).

Nicholas G. Carr has written an abundance of articles about technology. Some of his work includes: Does It Matter? Information Technology and the Corrosion of Competitive Advantage, and The Big Switch: Rewiring the World, From Edison to Google. One of Carr’s achievements, “Is Google Making Us Stupid,” smoothly persuades the reader to believe that the Internet is taking over the human mind. The article’s title brings a tough question to mind for readers. By using a familiar movie scene and arguments embedded with relatable analogies, imagery and metaphors; Carr casually and acceptably leads his audience to a reasonable

A rapid surge of innovation within the past several years has allowed us to synthesize the renowned global communication network known as the Internet. This immense network is comprised of billions of webpages, several search engines, and of course, malicious content and scams. Although the Internet was inaccessible to majority of the people in the past, it is estimated that there are over 3 billion internet users in the world. This accounts for over 40% of the world population! However, with such frequent usage and advancements in technology, hindrances are inevitable and bound to occur. In his critical essay, “Is Google Making Us Stupid?”, Carr asserts that common users are blinded from the detrimental effects of search engines such as Google.

“Technology use can benefit the brain in some ways, researchers say. Imaging studies show the brain of internet users become more efficient at finding information. And players of some video games develop better visual acuity” (Attached to Technology and Paying a Price written by Matt Richtel). If the students don’t have technology for a week they will be wanting their phones back, so this means they won’t pay as much attention in class. If the students have no screens for a week then the students will not be able to access online activities that the teachers would normally assign. The Montesano Jr.Sr. High School should not participate in the state wide movement “Washington Screen Free Week.”

Is Google Making Us Stupid? Is an article that exemplifies rhetoric expertise. The writer of the article, Nicholas Carr, is well known for his writing regarding the tech industry. Before understanding the author’s approach, the reader must understand the author’s background. What authority do they have to write about this subject? In this case, I’ll deliver my own knowledge of his background. Carr is a scholar writer who has written for the Harvard Business Review, various essays covering tech influential topics, as well as a few books that have received rather high reviews from critics. While Carr never directly referenced his background within this article, there is a small assumption to be made from the purpose of this piece. Carr is writing this article in order to provide background information for his new book Utopia is Creepy. This is logical of the writer since he is giving us a taste of his writing style, while it is also giving the reader a chance to preview his stance on technology in a brief manner. With Carr’s background in mind, we can begin to look at his purpose with the article. The author uses various rhetorical methods within his writing to structure the writing, form his argument, and achieve his overall purpose.

In today’s society search engines have become the most go-to place to acquire information, especially Google. In the article “Is Google Making Us Stupid” by Nicholas Carr, his point he is trying to state is that the internet is becoming the primary source of information. Because of this, it is taking away the ability to read books and longer pieces of work because it’s easier to browse through smaller articles. The three appeals that Carr used to effectively describe how strongly the internet is taking over is logical, emotional, and ethical.

Is Google making us stupid, being able to access thousand of information in seconds could not possibly make you stupid. Well that is what I thought until I realized how crippling Google has become. Instead of people reading pages upon pages of information, research, or news it is just a click away now. People are unable to let articles acquire their attention for lengthy periods of time to collect data. Without people reading to collect data could make our society stupid and lazy. Also, allowing people to retrieve information at, such as fast pace reduces people's attention span over time. As technology increases, people no longer depend on paperback books.

Google has proposed an agreement with representatives of authors and publishers to host a massive digital library. This library will consist of mostly books published in the United States. Google will make digitally available new and old books. This catalog will include books that are no longer in print and “orphan” texts (books where the copyright owner is unknown or contact information is unavailable).5 The texts will be available through search engines, for individual sale as electronic-books, and with database subscriptions. If the Google agreement is approved by the Justice Department, ethical issues would come into question. The issues addressed in this paper include whether the agreement creates a “legally sanctioned cartel for

Google, like any other successful companies, deals with ethical issues on a day-to-day basis. Google’s corporate mantra simply put - “Don’t be evil” (Google), is what drives their corporate ethics in doing business. Being the data juggernaut that they are, questionable business ethics arise often in relation to privacy.

I will also bracket my little knowledge of China’s restriction on social media that could cause me to be biased towards them.

Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China, however, they had buckled and filtered search results according to the Chinese government. When Google.cn was launched, a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results, the company faced a communications crisis. Since Google had always been known for its free thinking, this seemed a vast contradiction. From a communications standpoint, Google’s greatest vulnerability in this crisis lay with a tarnished public image.

1. Using competitor intelligence from the case material, assess the levels of market commonality and resource similarity that Google has with three key industry competitors. How will they influence competitive behavior and the intensity of rivalry?

Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and Larry Page created Google in 1998. What started out to be a small search engine and ranking system are now the worlds most profitable Internet companies of our time. Google has created many products today that have changed the world of technology, products such as Google+, YouTube, Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470). Google is qualified as one of the best companies to work for (p.464.) The issue we are facing today is the privacy policy

Being the first who enter the Chinese online search market, it has gained majority of the market share in China. Many people are used to the platform and competitors find it too costly to imitate and roll out equivalent products and services to serve customers’ needs.

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.