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HEB Organizational Culture

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Case Study: HEB Organizational Culture Heather Baker Texas A&M University – Central Texas Case Study: HEB Organizational Culture Organizational Culture of HEB HEB began over 100 years ago with one small store in the Texas Hill Country. Currently, HEB has over 340 stores with over 76,000 employees across Texas and Mexico. HEB’s commitment to excellence has made them one of the world’s largest “independently owned food retailers” (HEB, n.d.). Since the beginning, the company has valued hard work and taking care of people. In an interview, HEB Houston Division President, Scott McClelland, stated “What makes HEB a little bit different is we work to invest in three things – reinvest in our customer so we can have the lowest prices possible, we invest in our partners pay and benefits and we invest in our communities” (Summer, 2016). HEB is the largest private company in Texas and in the top fifteen in the United States (HEB, n.d.). HEB is extremely involved in the community from the Feast of Sharing dinner at Thanksgiving to sponsoring multiple events within their communities to the company picnic. In Houston, HEB participated in the “Share Your Holidays” food drive. In this …show more content…

HEB currently sells about 50,000 food, drugstore, and general products online (Guy, 2015). HEB is using this form of business to help with the competition from WalMart and Kroger. In an interview, David Rogers, president of Northbrook, stated, “E-commerce is something that HEB wants to stay in the forefront of as it competes with Kroger and WalMart” (Guy, 2015). Chief Merchant and Chief Financial Officer for HEB stated, “We’ve been receiving calls for decades from Texans around the country who miss their favorite foods from home” (Guy, 2015). The new e-commerce business allows these customers to order their favorite products online or the HEB mobile app and have them delivered to their

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